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DNA Brands (DNA Brands) Return-on-Tangible-Asset : -12,350.00% (As of Dec. 2016)


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What is DNA Brands Return-on-Tangible-Asset?

Return-on-Tangible-Asset is calculated as Net Income divided by its average total tangible assets. Total tangible assets equals to Total Assets minus Intangible Assets. DNA Brands's annualized Net Income for the quarter that ended in Dec. 2016 was $-0.25 Mil. DNA Brands's average total tangible assets for the quarter that ended in Dec. 2016 was $0.00 Mil. Therefore, DNA Brands's annualized Return-on-Tangible-Asset for the quarter that ended in Dec. 2016 was -12,350.00%.

The historical rank and industry rank for DNA Brands's Return-on-Tangible-Asset or its related term are showing as below:

DNAX's Return-on-Tangible-Asset is not ranked *
in the Beverages - Non-Alcoholic industry.
Industry Median: 6.875
* Ranked among companies with meaningful Return-on-Tangible-Asset only.

DNA Brands Return-on-Tangible-Asset Historical Data

The historical data trend for DNA Brands's Return-on-Tangible-Asset can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

DNA Brands Return-on-Tangible-Asset Chart

DNA Brands Annual Data
Trend Oct07 Oct08 Oct09 Dec10 Dec11 Dec12 Dec13 Dec15 Dec16
Return-on-Tangible-Asset
Get a 7-Day Free Trial Premium Member Only -1,034.22 -1,289.99 -737.46 -39.54 -12,350.00

DNA Brands Semi-Annual Data
Oct07 Oct08 Oct09 Dec10 Dec11 Dec12 Dec13 Dec15 Dec16
Return-on-Tangible-Asset Get a 7-Day Free Trial Premium Member Only -1,034.22 -1,289.99 -737.46 -39.54 -12,350.00

Competitive Comparison of DNA Brands's Return-on-Tangible-Asset

For the Beverages - Non-Alcoholic subindustry, DNA Brands's Return-on-Tangible-Asset, along with its competitors' market caps and Return-on-Tangible-Asset data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


DNA Brands's Return-on-Tangible-Asset Distribution in the Beverages - Non-Alcoholic Industry

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, DNA Brands's Return-on-Tangible-Asset distribution charts can be found below:

* The bar in red indicates where DNA Brands's Return-on-Tangible-Asset falls into.



DNA Brands Return-on-Tangible-Asset Calculation

DNA Brands's annualized Return-on-Tangible-Asset for the fiscal year that ended in Dec. 2016 is calculated as:

Return-on-Tangible-Asset=Net Income/( (Total Tangible Assets+Total Tangible Assets)/ count )
(A: Dec. 2016 )  (A: Dec. 2015 )(A: Dec. 2016 )
=Net Income/( (Total Assets - Intangible Assets+Total Assets - Intangible Assets)/ count )
(A: Dec. 2016 )  (A: Dec. 2015 )(A: Dec. 2016 )
=-0.247/( (0.002+0)/ 1 )
=-0.247/0.002
=-12,350.00 %

DNA Brands's annualized Return-on-Tangible-Asset for the quarter that ended in Dec. 2016 is calculated as:

Return-on-Tangible-Asset=Net Income/( (Total Tangible Assets+Total Tangible Assets)/ count )
(Q: Dec. 2016 )  (Q: Dec. 2015 )(Q: Dec. 2016 )
=Net Income/( (Total Assets - Intangible Assets+Total Assets - Intangible Assets)/ count )
(Q: Dec. 2016 )  (Q: Dec. 2015 )(Q: Dec. 2016 )
=-0.247/( (0.002+0)/ 1 )
=-0.247/0.002
=-12,350.00 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

In the calculation of annual Return-on-Tangible-Asset, the net income of the last fiscal year and the average total tangible assets over the fiscal year are used. In calculating the quarterly data, the Net Income data used here is one times the annual (Dec. 2016) net income data.


DNA Brands  (OTCPK:DNAX) Return-on-Tangible-Asset Explanation

Return-on-Tangible-Asset measures the rate of return on the average total tangible assets (total assets minus intangible assets). Tangible means physical in nature. Intangible Assets are assets that are not physical in nature, and typically "derive their value from legal or intellectual rights." Return-on-Tangible-Asset measures a firm's efficiency at generating profits from its tangible assets. It shows how well a company uses what it has to generate earnings. Return-on-Tangible-Assets can vary drastically across industries. Therefore, Return-on-Tangible-Asset should not be used to compare companies in different industries.


Be Aware

Like ROE and ROA, Return-on-Tangible-Asset is calculated with only 12 months data. Fluctuations in the company’s earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. Return-on-Tangible-Asset can be affected by events such as stock buyback or issuance, and by a company’s tax rate and its interest payment. Return-on-Tangible-Asset may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).

Many analysts argue the higher return the better. Buffett states that really high Return-on-Tangible-Asset may indicate vulnerability in the durability of the competitive advantage.


DNA Brands Return-on-Tangible-Asset Related Terms

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DNA Brands (DNA Brands) Business Description

Traded in Other Exchanges
N/A
Address
255 Eversedge Ct, Alpharetta, GA, USA, 30009
DNA Brands Inc is engaged in the production, marketing, and sale of five carbonated blends of DNA Energy Drink, Citrus, Sugar-Free Citrus, Original, Cryo-Berry, and Molecular Melon; as well as three milk-based energy coffees fortified with Omega 3. These flavors are Mocha, Vanilla Latte, and Caramel Macchiato. The company markets its products to retailers, restaurants, bars, and clubs.
Executives
Melvin Leiner director, officer: Chief Financial Officer C/O GROM SOCIAL ENTERPRISES, INC., 2060 NW BOCA RATON BLVD, SUITE 6, BOCA RATON FL 33431
Darren Marks director, officer: Chief Executive Officer C/O GROM SOCIAL ENTERPRISES, INC., 2060 NW BOCA RATON BLVD, SUITE #6, BOCA RATON FL 33431