ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Gray Media's annualizedNet Income for the quarter that ended in Mar. 2026 was $-80 Mil.
Gray Media's average Total Assets over the quarter that ended in Mar. 2026 was $10,380 Mil. Therefore, Gray Media's annualized ROA % for the quarter that ended in Mar. 2026 was -0.77%.
The historical rank and industry rank for Gray Media's ROA % or its related term are showing as below:
GTN'
s ROA % Range Over the Past 10 Years
Min: -0.93 Med: 3.37 Max: 8.71
Current: -0.93
During the past 13 years, Gray Media's highest ROA % was 8.71%. The lowest was -0.93%. And the median was 3.37%.
GTN's ROA % is ranked worse than 57.29% of 1042
companies
in the Media - Diversified industry
Industry Median: 0.65
vs GTN: -0.93
Gray Media (NYSE:GTN) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Gray Media ROA % Related Terms
Gray Media ROA % Historical Data
* Premium members only.
The historical data trend for Gray Media's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Broadcasting subindustry, Gray Media's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Gray Media ROA % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Gray Media's ROA % distribution charts can be found below:
* The bar in red indicates where Gray Media's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
ROA % is displayed in the 30-year financial page.
Gray Media (GTN) has a ROA % of -0.77% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Gray Media and its competitors. According to the industry distribution chart, Gray Media ranks #597 out of 1042 companies in the Media - Diversified industry, placing it in the top 57.3%.
Is Gray Media's ROA % too high?
Gray Media's current ROA % is -0.77%. Based on the distribution chart, Gray Media ranks #597 out of 1042 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, Gray Media has a GF Score™ of 65/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Gray Media's ROA % compare to SSP and FUBO?
According to the Media - Diversified industry distribution chart, Gray Media ranks #597 out of 1042 companies for ROA %. This places Gray Media in the lower half of its industry. The industry median ROA % is 0.65. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Media - Diversified company?
The median ROA % among Media - Diversified companies is 0.65, based on 1,042 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Gray Media and its competitors. For the Media - Diversified industry, the median ROA % is 0.65 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Gray Media's current ROA % is -0.77%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Gray Media stock overvalued right now?
Based on GuruFocus' analysis, Gray Media (GTN) is currently considered Fairly Valued. The stock's GF Value™ is $4.30, compared to a current price of $3.95 — trading 8.1% below its estimated fair value. The current ROA % is -0.77%. Gray Media's overall GF Score™ is 65/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Gray Media (GTN), the current ROA % is -0.77% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Gray Media (GTN) Overvalued in 2026?
Based on GuruFocus' analysis, Gray Media stock appears to be undervalued.
The current stock price of $3.95 is trading 8.1% below its estimated GF Value™ of $4.30.
GuruFocus considers Gray Media to be Fairly Valued.
Key valuation signals for GTN:
ROA %: -0.77%
GF Value™: $4.30 vs. price of $3.95 (8.1% below fair value)
No single metric tells the full story. See the GTN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Gray Media Inc is a multimedia company. The company owns and operates local television stations and digital assets. It also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with digital products and services. Its additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. The company's segments include Broadcasting and Production Companies. The majority of revenue is derived from broadcast and digital advertising and from retransmission consent fees.
65GF Score
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