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MSEZ (Media Sentiment) Selling, General, & Admin. Expense : $ Mil (TTM As of Dec. 2009)


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What is Media Sentiment Selling, General, & Admin. Expense?

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Media Sentiment's selling, general, & admin. expense for the six months ended in Dec. 2009 was $0.04 Mil. Media Sentiment does not have enough years/quarters to calculate its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2009.


Media Sentiment Selling, General, & Admin. Expense Historical Data

The historical data trend for Media Sentiment's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Media Sentiment Selling, General, & Admin. Expense Chart

Media Sentiment Annual Data
Trend Dec07 Dec08 Dec09
Selling, General, & Admin. Expense
- 0.16 0.04

Media Sentiment Semi-Annual Data
Dec07 Dec08 Dec09
Selling, General, & Admin. Expense - 0.16 0.04

Competitive Comparison of Media Sentiment's Selling, General, & Admin. Expense

For the Internet Content & Information subindustry, Media Sentiment's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Media Sentiment's Selling, General, & Admin. Expense Distribution in the Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Media Sentiment's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Media Sentiment's Selling, General, & Admin. Expense falls into.



Media Sentiment Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.


Media Sentiment  (OTCPK:MSEZ) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Media Sentiment Selling, General, & Admin. Expense Related Terms

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Media Sentiment Business Description

Traded in Other Exchanges
N/A
Address
500 S Australian Avenue, Suite 600, West Palm Beach, FL, USA, 33401
Media Sentiment Inc is company that owns and operate an online news media analysis research service. The service is called Media Sentiment(R) and it measures the sentiment of twitter coverage of publicly traded companies, or what they refer to as Media Sentiment. The central premise behind Media Sentiment is that media reports about the American economy in general and about specific, publicly traded companies contain important information which can be quantified, graphed, and presented to our customers in a manner that helps them understand media sentiment in order to make more informed decisions related to it.

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