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Diageo (CHIX:DGEL) Selling and Marketing Expense : £2,909 Mil (TTM As of Jun. 2024)


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What is Diageo Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Diageo's Selling and Marketing Expense for the six months ended in Jun. 2024 was £1,367 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2024 was £2,909 Mil.

Diageo Selling and Marketing Expense Historical Data

The historical data trend for Diageo's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Diageo Selling and Marketing Expense Chart

Diageo Annual Data
Trend Jun15 Jun16 Jun17 Jun18 Jun19 Jun20 Jun21 Jun22 Jun23 Jun24
Selling and Marketing Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1,810.59 2,134.44 2,936.19 2,901.10 2,901.13

Diageo Semi-Annual Data
Dec14 Jun15 Dec15 Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1,455.62 1,527.88 1,427.18 1,542.08 1,366.85

Diageo Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2024 adds up the semi-annually data reported by the company within the most recent 12 months, which was £2,909 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Diageo Selling and Marketing Expense Related Terms

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Diageo Business Description

Industry
GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Alcoholic » Diageo PLC (CHIX:DGEl) » Definitions » Selling and Marketing Expense
Comparable Companies
LSE:CDGP LSE:WINE LSE:ART LSE:GUS LSE:VINO LSE:DIS AQSE:SHNJ SHSE:600519 SZSE:000858 SHSE:600809 XPAR:RI SZSE:000568 BF.B SZSE:002304 BOM:532432 SZSE:000596 SGX:Y92 SHSE:603369 MIL:CPR SHSE:603198
Traded in Other Exchanges
DGEAF:USA DEO:USA DEON:Mexico DGED:UK DGE:UK GUI:Germany GUIA:Germany GUI:Germany GUI:Germany GUIA:Germany GUI:Germany DEOP34:Brazil DEO:Argentina
Address
16 Great Marlborough Street, London, GBR, W1F 7HS
Website
https://www.diageo.com
Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company's product and geographic portfolio. The firm has also shed noncore brands over the years, including the majority of its wine assets in 2015.

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