KOSCF (Kose Holdings) Selling and Marketing Expense: $520 Mil (TTM As of Mar. 2026)

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KOSCF Kose Holdings Corp KOSCF
73 GF Score
Price $33.38
GF Value $42.93
! 3 Warning Signs
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What is Kose Holdings Selling and Marketing Expense?

Kose Holdings KOSCF 73 Selling and Marketing Expense is $520 Mil as of Mar. 2026. GuruFocus rates KOSCF with a GF Score™ of 73/100 and a GF Value™ of $42.93. The stock has 3 warning signs investors should review.

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Kose Holdings's Selling and Marketing Expense for the three months ended in Mar. 2026 was $126 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2026 was $520 Mil.

Kose Holdings Selling and Marketing Expense Related Terms

Kose Holdings Selling and Marketing Expense Historical Data

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The historical data trend for Kose Holdings's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Kose Holdings Selling and Marketing Expense Chart

Kose Holdings Annual Data
Trend Mar16 Mar17 Mar18 Mar19 Mar20 Mar21 Dec22 Dec23 Dec24 Dec25
Selling and Marketing Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 740.83 518.36 514.20 499.91 483.40

Kose Holdings Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 131.21 123.31 134.49 125.79 135.93
KOSCF
73GF Score
Kose Holdings Corp KOSCF
Selling and Marketing Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Kose Holdings Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $520 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling and Marketing Expense of $520 Mil mean?
Kose Holdings (KOSCF) has a Selling and Marketing Expense of $520 Mil as of Mar. 2026. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Kose Holdings and its competitors.
Is Kose Holdings' Selling and Marketing Expense too high?
Kose Holdings' current Selling and Marketing Expense is $520 Mil. Overall, Kose Holdings has a GF Score™ of 73/100, reflecting its overall financial health beyond just this single metric.
How does Kose Holdings' Selling and Marketing Expense compare to PG and CL?
Kose Holdings' Selling and Marketing Expense of $520 Mil can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling and Marketing Expense for a Consumer Packaged Goods company?
A good Selling and Marketing Expense depends on the Consumer Packaged Goods industry context. However, Selling and Marketing Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling and Marketing Expense mean?
A high Selling and Marketing Expense can signal that a stock is expensive relative to its fundamentals. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Kose Holdings and its competitors. Kose Holdings's current Selling and Marketing Expense is $520 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Kose Holdings stock overvalued right now?
Kose Holdings (KOSCF) has a current Selling and Marketing Expense of $520 Mil. The stock's GF Value™ is $42.93, compared to a current price of $33.38 — trading 22.2% below its estimated fair value. The current Selling and Marketing Expense is $520 Mil. Kose Holdings' overall GF Score™ is 73/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling and Marketing Expense calculated?
Selling and Marketing Expense is calculated from a company's financial statements. For Kose Holdings (KOSCF), the current Selling and Marketing Expense is $520 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Kose Holdings (KOSCF) Overvalued in 2026?

Based on GuruFocus' analysis, Kose Holdings stock appears to be undervalued. The current stock price of $33.38 is trading 22.2% below its estimated GF Value™ of $42.93.

Key valuation signals for KOSCF:

  • Selling and Marketing Expense: $520 Mil
  • GF Value™: $42.93 vs. price of $33.38 (22.2% below fair value)
  • GF Score™: 73/100 with 3 warning signs

No single metric tells the full story. See the KOSCF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Kose Holdings Business Description

Address 3-6-2 Nihonbashi, Chuo-ku, Tokyo, JPN, 103-8251
Kose is Japan's second-largest beauty company, best known for its prestige skincare brands such as Decorte and Albion. Founded in 1946, the company remains under the management of the Kobayashi family. Albion, a fully consolidated subsidiary in which Kose holds a 79.5% stake, operates independently under a separate brand of the Kobayashi family. With a portfolio of 37 brands spanning multiple price points, the group captured approximately 15% of Japan's premium beauty segment in 2024, according to Euromonitor. Japan remains its core market, contributing over 60% of sales, followed by North America (19%) and Asia (13%). The company distributes its products through a diversified channel mix of department stores, specialty retailers, drugstores, travel retail, and e-commerce platforms.
73GF Score

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Selling and Marketing Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$33.38
Price
$42.93
GF Value