Starco Brands (Starco Brands) ROCE % : -366.96% (As of Dec. 2023)

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What is Starco Brands ROCE %?

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Starco Brands's annualized ROCE % for the quarter that ended in Dec. 2023 was -366.96%.

Starco Brands ROCE % Historical Data

The historical data trend for Starco Brands's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Starco Brands ROCE % Chart

Starco Brands Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

ROCE %

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6.53

-153.96

Starco Brands Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
ROCE %	Get a 7-Day Free Trial															15.28	-13.30	-37.94	17.06	-366.96

Starco Brands ROCE % Calculation

Starco Brands's annualized ROCE % for the fiscal year that ended in Dec. 2023 is calculated as:

ROCE %	=	EBIT	/	( (Capital Employed	+	Capital Employed)	/ count )
		(A: Dec. 2023 )		(A: Dec. 2022 )		(A: Dec. 2023 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(A: Dec. 2023 )		(A: Dec. 2022 )		(A: Dec. 2023 )
	=	-45.552	/	( ( (41.189 - 7.691)	+	(83.346 - 57.672) )	/ 2 )
	=	-45.552	/	( (33.498	+	25.674)	/ 2 )
	=	-45.552	/	29.586
	=	-153.96 %

Starco Brands's ROCE % of for the quarter that ended in Dec. 2023 is calculated as:

ROCE %	=	EBIT ⁽¹⁾	/	( (Capital Employed	+	Capital Employed)	/ count )
		(Q: Dec. 2023 )		(Q: Sep. 2023 )		(Q: Dec. 2023 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(Q: Dec. 2023 )		(Q: Sep. 2023 )		(Q: Dec. 2023 )
	=	-163.668	/	( ( (123.266 - 59.739)	+	(83.346 - 57.672) )	/ 2 )
	=	-163.668	/	( ( 63.527	+	25.674 )	/ 2 )
	=	-163.668	/	44.6005
	=	-366.96 %

(1) Note: The EBIT data used here is four times the quarterly (Dec. 2023) EBIT data.

Starco Brands (OTCPK:STCB) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Starco Brands ROCE % Related Terms

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Starco Brands (Starco Brands) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Basic Materials » Chemicals » Starco Brands Inc (OTCPK:STCB) » Definitions » ROCE %

Comparable Companies

Traded in Other Exchanges

N/A

Address

250 26th Street, Suite 200, Santa Monica, CA, USA, 90402

Website

https://www.starcobrands.com

Starco Brands Inc is engaged in the direct response marketing of consumer products. The company involves marketing, distributing, & developing consumer products to be sold through retail. It mainly selects products invented by others for use in a direct response marketing program and also develops its own products for sale as well. The company retails various products in the following categories: household, DIY/hardware, automotive, food products, personal care, suncare, spirits & beverage. It has two segments, Starco Brands. & Skylar. The Starco Brands segments generate the majority of revenue through the development and sales of consumer goods products.

Executives

Ah Parallel Fund Iv-a, L.p.	10 percent owner	2865 SAND HILL ROAD, SUITE 101, MENLO PARK CA 94025
A16z Seed-iii, Llc	10 percent owner	2865 SAND HILL ROAD, SUITE 101, MENLO PARK CA 94025
Ah Equity Partners Iv, L.l.c.	10 percent owner	2865 SAND HILL ROAD, SUITE 101, MENLO PARK CA 94025
Ah Equity Partners Iii, L.l.c.	10 percent owner	2865 SAND HILL ROAD, SUITE 101, MENLO PARK CA 94025
Andreessen Horowitz Fund Iii-a, L.p.	10 percent owner	2865 SAND HILL ROAD, SUITE 101, MENLO PARK CA 94025
Andreessen Horowitz Fund Iii-b, L.p.	10 percent owner	2865 SAND HILL ROAD, SUITE 101, MENLO PARK CA 94025
Andreessen Horowitz Fund Iii, L.p.	10 percent owner	2865 SAND HILL ROAD, SUITE 101, MENLO PARK CA 94025
Andreessen Horowitz Fund Iii-q, L.p.	10 percent owner	2865 SAND HILL ROAD, SUITE 101, MENLO PARK CA 94025
Gv 2016 Gp, L.p.	10 percent owner	1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW CA 94043
Gv 2016 Gp, L.l.c.	10 percent owner	1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW MA 94043
2016, L.p. Gv	10 percent owner	1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW CA 94043
Alphabet Inc.	10 percent owner	1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW CA 94043
Ah Parallel Fund Iv-q, L.p.	10 percent owner	2865 SAND HILL ROAD, SUITE 101, MENLO PARK CA 94025
Ah Parallel Fund Iv-b, L.p.	10 percent owner	2865 SAND HILL ROAD, SUITE 101, MENLO PARK CA 94025
Ah Equity Partners Iv (parallel), L.l.c.	10 percent owner	2865 SAND HILL ROAD, SUITE 101, MENLO PARK CA 94025