STCB (Starco Brands) ROCE %: -10.63% (As of Mar. 2026)


What is Starco Brands ROCE %?

Starco Brands STCB ROCE % is -10.63% as of Mar. 2026. The stock has 7 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Starco Brands's annualized ROCE % for the quarter that ended in Mar. 2026 was -10.63%.

Starco Brands  (OTCPK:STCB) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Starco Brands ROCE % Related Terms

Starco Brands ROCE % Historical Data

* Premium members only.

The historical data trend for Starco Brands's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Starco Brands ROCE % Chart

Starco Brands Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROCE %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 6.53 -153.96 -61.34 -77.93

Starco Brands Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
ROCE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 30.61 -19.78 -13.00 -271.60 -10.63

Starco Brands ROCE % Calculation

Starco Brands's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=-19.591/( ( (59.718 - 32.011) + (35.857 - 13.285) )/ 2 )
=-19.591/( (27.707+22.572)/ 2 )
=-19.591/25.1395
=-77.93 %

Starco Brands's ROCE % of for the quarter that ended in Mar. 2026 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=-2.368/( ( (35.857 - 13.285) + (35.869 - 13.897) )/ 2 )
=-2.368/( ( 22.572 + 21.972 )/ 2 )
=-2.368/22.272
=-10.63 %

(1) Note: The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of -10.63% mean?
Starco Brands (STCB) has a ROCE % of -10.63% as of Mar. 2026.
Is Starco Brands' ROCE % too high?
Starco Brands' current ROCE % is -10.63%.
How does Starco Brands' ROCE % compare to JVA and BFNH?
Starco Brands' ROCE % of -10.63% can be compared against companies in the Consumer Packaged Goods industry. The industry median ROCE % is 8.78. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Consumer Packaged Goods company?
The median ROCE % among Consumer Packaged Goods companies is 8.78, based on 1,938 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Consumer Packaged Goods industry, the median ROCE % is 8.78 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Starco Brands's current ROCE % is -10.63%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Starco Brands stock overvalued right now?
Based on GuruFocus' analysis, Starco Brands (STCB) is currently considered Modestly Undervalued. The stock's GF Value™ is $0.04, compared to a current price of $0.03 — trading 14% below its estimated fair value. The current ROCE % is -10.63%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Starco Brands (STCB), the current ROCE % is -10.63% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Starco Brands Business Description

Address 706 N Citrus Avenue, Los Angeles, CA, USA, 90402
Starco Brands Inc is engaged in the direct response marketing of consumer products. The company engages in marketing, distributing, & developing consumer products to be sold through retail channels. It mainly selects products invented by others for use in a direct response marketing program, and also develops its own products for sale. The company retails various products in the following categories: household, DIY/hardware, automotive, food products, personal care, suncare, spirits & beverages under different brands such as Winona Pure, Whipshots, Skylar, Soylent, Art of Sport, etc. The company has three reportable segments: Starco Brands, Skylar, and Soylent. Maximum revenue is generated from the Soylent segment, which is engaged in the sale of nutritional products, mainly drinks.