Starco BrandsSTCB Cyclically Adjusted PS Ratio is 0.25 as of Jul. 03, 2026, which is 22% below its 10-year median of 0.32. The stock has 7 warning signs investors should review. Among 1,448 Consumer Packaged Goods companies, Starco Brands ranks better than 81.08% on this metric.
The historical rank and industry rank for Starco Brands's Cyclically Adjusted PS Ratio or its related term are showing as below:
STCB'
s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.09 Med: 0.32 Max: 2.11
Current: 0.25
During the past years, Starco Brands's highest Cyclically Adjusted PS Ratio was 2.11. The lowest was 0.09. And the median was 0.32.
STCB's Cyclically Adjusted PS Ratio is ranked better than 81.08% of 1448
companies
in the Consumer Packaged Goods industry
Industry Median: 0.75
vs STCB: 0.25
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.
Starco Brands's adjusted revenue per share data for the three months ended in Mar. 2026 was $0.012. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is $0.13 for the trailing ten years ended in Mar. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Starco Brands (OTCPK:STCB) Cyclically Adjusted PS Ratio Explanation
Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.
Starco Brands Cyclically Adjusted PS Ratio Related Terms
Starco Brands Cyclically Adjusted PS Ratio Historical Data
* Premium members only.
The historical data trend for Starco Brands's Cyclically Adjusted PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
STCB vs DTEAF, JVA, HRGN: Cyclically Adjusted PS Ratio Comparison
For the Packaged Foods subindustry, Starco Brands's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Starco Brands Cyclically Adjusted PS Ratio vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Starco Brands's Cyclically Adjusted PS Ratio distribution charts can be found below:
* The bar in red indicates where Starco Brands's Cyclically Adjusted PS Ratio falls into.
Starco Brands Cyclically Adjusted PS Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.
Starco Brands's Cyclically Adjusted PS Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PS Ratio of 0.25 mean?
Starco Brands (STCB) has a Cyclically Adjusted PS Ratio of 0.25 as of Jul. 03, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Starco Brands and its competitors. This is 22% below median its historical median of 0.32. Over the past decade, Starco Brands' Cyclically Adjusted PS Ratio has ranged from 0.09 to 2.11. According to the industry distribution chart, Starco Brands ranks #274 out of 1448 companies in the Consumer Packaged Goods industry, placing it in the top 18.9%.
Is Starco Brands' Cyclically Adjusted PS Ratio too high?
Starco Brands' current Cyclically Adjusted PS Ratio of 0.25 is 22% below median its 10-year median of 0.32. Over the past 10 years, this metric has ranged from a low of 0.09 to a high of 2.11. The Consumer Packaged Goods industry median Cyclically Adjusted PS Ratio is 0.75. Starco Brands' value of 0.25 is 66.7% below this industry median. Based on the distribution chart, Starco Brands ranks #274 out of 1448 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers.
How does Starco Brands' Cyclically Adjusted PS Ratio compare to DTEAF and JVA?
According to the Consumer Packaged Goods industry distribution chart, Starco Brands ranks #274 out of 1448 companies for Cyclically Adjusted PS Ratio. This places Starco Brands in the top 19% of its industry — outperforming the majority of peers. The industry median Cyclically Adjusted PS Ratio is 0.75. Starco Brands' value of 0.25 is 66.7% below this benchmark. Historically, Starco Brands' own Cyclically Adjusted PS Ratio has ranged from 0.09 to 2.11 over the past decade. While the company's 10-year median is 0.32 vs. the industry median of 0.75, Starco Brands has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Consumer Packaged Goods company?
The median Cyclically Adjusted PS Ratio among Consumer Packaged Goods companies is 0.75, based on 1,448 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Starco Brands's current Cyclically Adjusted PS Ratio of 0.25 is 66.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Starco Brands and its competitors. For the Consumer Packaged Goods industry, the median Cyclically Adjusted PS Ratio is 0.75 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Starco Brands's current Cyclically Adjusted PS Ratio is 0.25, which is 22% below median its own 10-year median of 0.32. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Starco Brands stock overvalued right now?
Based on GuruFocus' analysis, Starco Brands (STCB) is currently considered Modestly Undervalued. The stock's GF Value™ is $0.04, compared to a current price of $0.03 — trading 17.5% below its estimated fair value. The current Cyclically Adjusted PS Ratio is 0.25, which is 22% below median its 10-year median of 0.32 and 66.7% below the Consumer Packaged Goods industry median of 0.75. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Starco Brands (STCB), the current Cyclically Adjusted PS Ratio is 0.25 as of Jul. 03, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Starco Brands Inc is engaged in the direct response marketing of consumer products. The company engages in marketing, distributing, & developing consumer products to be sold through retail channels. It mainly selects products invented by others for use in a direct response marketing program, and also develops its own products for sale. The company retails various products in the following categories: household, DIY/hardware, automotive, food products, personal care, suncare, spirits & beverages under different brands such as Winona Pure, Whipshots, Skylar, Soylent, Art of Sport, etc. The company has three reportable segments: Starco Brands, Skylar, and Soylent. Maximum revenue is generated from the Soylent segment, which is engaged in the sale of nutritional products, mainly drinks.
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