Starco BrandsSTCB 3-Year ROIIC % is 73.62 as of Dec. 2025. The stock has 7 warning signs investors should review. Among 1,831 Consumer Packaged Goods companies, Starco Brands ranks better than 89.51% on this metric.
3-Year Return on Invested Incremental Capital (3-Year ROIIC %) measures the change in earnings as a percentage of change in investment over 3-year.
Starco Brands's 3-Year ROIIC % for the quarter that ended in Dec. 2025 was 73.62%. High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
The industry rank for Starco Brands's 3-Year ROIIC % or its related term are showing as below:
STCB's 3-Year ROIIC % is ranked better than 89.51% of 1831
companies
in the Consumer Packaged Goods industry
Industry Median: 2.86
vs STCB: 73.62
Return on Incremental Invested Capital (ROIIC) is an extension of Return on Investment Capital (ROIC). ROIC % tells investors how efficiently that profitability is earned per dollar of company capital. ROIIC narrows the focus even further and shows how profitable each additional unit of capital investment could be. ROIIC % is a more powerful metric than ROIC because it measures how much money the company can generate going forward on future capital investments.
High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
Be Aware
It's important to keep in mind that when tracking ROIIC, the metric is better suited to forecasting the trend of future returns rather than measuring current return on investment.
Starco Brands 3-Year ROIIC % Related Terms
Starco Brands 3-Year ROIIC % Historical Data
* Premium members only.
The historical data trend for Starco Brands's 3-Year ROIIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
STCB vs DTEAF, JVA, HRGN: 3-Year ROIIC % Comparison
For the Packaged Foods subindustry, Starco Brands's 3-Year ROIIC %, along with its competitors' market caps and 3-Year ROIIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Starco Brands 3-Year ROIIC % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Starco Brands's 3-Year ROIIC % distribution charts can be found below:
* The bar in red indicates where Starco Brands's 3-Year ROIIC % falls into.
Starco Brands's 3-Year ROIIC % for the quarter that ended in Dec. 2025 is calculated as:
3-Year ROIIC %
=
3-Year Incremental Net Operating Profit After Taxes (NOPAT)**
/
3-Year Incremental Invested Capital**
=
( -7.349 (Dec. 2025) - 1.15 (Dec. 2022) )
/
( 24.843 (Dec. 2025) - 36.388 (Dec. 2022) )
=
-8.499
/
-11.545
=
73.62%***
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
** Annual data of NOPAT and Invested Capital was used to calculate 3-Year ROIIC %.
*** Please be aware that the ROIIC (Return on Invested Capital) calculations are based on company-level data using the primary share class. The calculated data provided is for demonstration purposes and may slightly differ from the results displayed in the title due to potential variations caused by currency exchange rate differences throughout the year.
Starco Brands (STCB) has a 3-Year ROIIC % of 73.62 as of Dec. 2025. 3-Year ROIIC % measures the change in earnings as a percentage of change in investment over 3-year. View historical data on Starco Brands and its competitors. According to the industry distribution chart, Starco Brands ranks #192 out of 1831 companies in the Consumer Packaged Goods industry, placing it in the top 10.5%.
Is Starco Brands' 3-Year ROIIC % too high?
Starco Brands' current 3-Year ROIIC % is 73.62. The Consumer Packaged Goods industry median 3-Year ROIIC % is 2.86. Starco Brands' value of 73.62 is 2474.1% above this industry median. Based on the distribution chart, Starco Brands ranks #192 out of 1831 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers.
How does Starco Brands' 3-Year ROIIC % compare to DTEAF and JVA?
According to the Consumer Packaged Goods industry distribution chart, Starco Brands ranks #192 out of 1831 companies for 3-Year ROIIC %. This places Starco Brands in the top 11% of its industry — outperforming the majority of peers. The industry median 3-Year ROIIC % is 2.86. Starco Brands' value of 73.62 is 2474.1% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-Year ROIIC % for a Consumer Packaged Goods company?
The median 3-Year ROIIC % among Consumer Packaged Goods companies is 2.86, based on 1,831 companies in the industry. Companies in the top quartile (top 25%) have a 3-Year ROIIC % significantly above this median, while those in the bottom quartile fall well below. However, 3-Year ROIIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Starco Brands's current 3-Year ROIIC % of 73.62 is 2474.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-Year ROIIC % mean?
A high 3-Year ROIIC % can signal that a stock is expensive relative to its fundamentals. 3-Year ROIIC % measures the change in earnings as a percentage of change in investment over 3-year. View historical data on Starco Brands and its competitors. For the Consumer Packaged Goods industry, the median 3-Year ROIIC % is 2.86 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Starco Brands's current 3-Year ROIIC % is 73.62. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Starco Brands stock overvalued right now?
Based on GuruFocus' analysis, Starco Brands (STCB) is currently considered Possible Value Trap. The stock's GF Value™ is $0.04, compared to a current price of $0.02 — trading 45% below its estimated fair value. The current 3-Year ROIIC % is 73.62 and 2474.1% above the Consumer Packaged Goods industry median of 2.86. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-Year ROIIC % calculated?
3-Year ROIIC % is calculated from a company's financial statements. For Starco Brands (STCB), the current 3-Year ROIIC % is 73.62 as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Starco Brands Inc is engaged in the direct response marketing of consumer products. The company engages in marketing, distributing, & developing consumer products to be sold through retail channels. It mainly selects products invented by others for use in a direct response marketing program, and also develops its own products for sale. The company retails various products in the following categories: household, DIY/hardware, automotive, food products, personal care, suncare, spirits & beverages under different brands such as Winona Pure, Whipshots, Skylar, Soylent, Art of Sport, etc. The company has three reportable segments: Starco Brands, Skylar, and Soylent. Maximum revenue is generated from the Soylent segment, which is engaged in the sale of nutritional products, mainly drinks.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
STCB has been successfully added to your 