Starco BrandsSTCB Gross Margin % is 44.42% as of Mar. 2026, which is 15% above its 10-year median of 38.67. The stock has 7 warning signs investors should review. Among 1,902 Consumer Packaged Goods companies, Starco Brands ranks better than 73.29% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Starco Brands had a gross margin of 44.42% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Starco Brands Gross Margin % Related Terms
Starco Brands Gross Margin % Historical Data
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The historical data trend for Starco Brands's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
STCB vs JVA, BFNH, WYGC: Gross Margin % Comparison
For the Packaged Foods subindustry, Starco Brands's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Starco Brands Gross Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Starco Brands's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Starco Brands's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Starco Brands (STCB) has a Gross Margin % of 44.42% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Starco Brands and its competitors. This is 15% above median its historical median of 38.67. According to the industry distribution chart, Starco Brands ranks #508 out of 1902 companies in the Consumer Packaged Goods industry, placing it in the top 26.7%.
Is Starco Brands' Gross Margin % too high?
Starco Brands' current Gross Margin % of 44.42% is 15% above median its 10-year median of 38.67. The Consumer Packaged Goods industry median Gross Margin % is 26.37. Starco Brands' value of 44.42% is 68.4% above this industry median. Based on the distribution chart, Starco Brands ranks #508 out of 1902 companies in the Consumer Packaged Goods industry, which is above the industry midpoint.
How does Starco Brands' Gross Margin % compare to JVA and BFNH?
According to the Consumer Packaged Goods industry distribution chart, Starco Brands ranks #508 out of 1902 companies for Gross Margin %. This puts Starco Brands in the upper half of its industry. The industry median Gross Margin % is 26.37. Starco Brands' value of 44.42% is 68.4% above this benchmark. While the company's 10-year median is 38.67 vs. the industry median of 26.37, Starco Brands has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Consumer Packaged Goods company?
The median Gross Margin % among Consumer Packaged Goods companies is 26.37, based on 1,902 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Starco Brands's current Gross Margin % of 44.42% is 68.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Starco Brands and its competitors. For the Consumer Packaged Goods industry, the median Gross Margin % is 26.37 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Starco Brands's current Gross Margin % is 44.42%, which is 15% above median its own 10-year median of 38.67. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Starco Brands stock overvalued right now?
Based on GuruFocus' analysis, Starco Brands (STCB) is currently considered Modestly Undervalued. The stock's GF Value™ is $0.04, compared to a current price of $0.03 — trading 14% below its estimated fair value. The current Gross Margin % is 44.42%, which is 15% above median its 10-year median of 38.67 and 68.4% above the Consumer Packaged Goods industry median of 26.37. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Starco Brands (STCB), the current Gross Margin % is 44.42% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Starco Brands Inc is engaged in the direct response marketing of consumer products. The company engages in marketing, distributing, & developing consumer products to be sold through retail channels. It mainly selects products invented by others for use in a direct response marketing program, and also develops its own products for sale. The company retails various products in the following categories: household, DIY/hardware, automotive, food products, personal care, suncare, spirits & beverages under different brands such as Winona Pure, Whipshots, Skylar, Soylent, Art of Sport, etc. The company has three reportable segments: Starco Brands, Skylar, and Soylent. Maximum revenue is generated from the Soylent segment, which is engaged in the sale of nutritional products, mainly drinks.
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