STCB (Starco Brands) ROC (Joel Greenblatt) %: -439.74% (As of Mar. 2026)


What is Starco Brands ROC (Joel Greenblatt) %?

Starco Brands STCB ROC (Joel Greenblatt) % is -439.74% as of Mar. 2026. The stock has 7 warning signs investors should review. Among 1,971 Consumer Packaged Goods companies, Starco Brands ranks worse than 99.14% on this metric.

Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits). He defines ROC (Joel Greenblatt) % as EBIT divided by the total of Property, Plant and Equipment and net working capital. Starco Brands's annualized ROC (Joel Greenblatt) % for the quarter that ended in Mar. 2026 was -439.74%.

The historical rank and industry rank for Starco Brands's ROC (Joel Greenblatt) % or its related term are showing as below:

STCB' s ROC (Joel Greenblatt) % Range Over the Past 10 Years
Min: -4303.45   Med: -2020   Max: 682.35
Current: -2982.95

During the past 13 years, Starco Brands's highest ROC (Joel Greenblatt) % was 682.35%. The lowest was -4303.45%. And the median was -2020.00%.

STCB's ROC (Joel Greenblatt) % is ranked worse than
99.14% of 1971 companies
in the Consumer Packaged Goods industry
Industry Median: 11.99 vs STCB: -2982.95

Starco Brands's 5-Year average Growth Rate of ROC (Joel Greenblatt) % was 0.00% per year.


Starco Brands  (OTCPK:STCB) ROC (Joel Greenblatt) % Explanation

The way Joel Greenblatt defines Return on Capital is a more accurate measure of how efficiently the company generates returns onthe capital actually invested in the business. EBIT is used instead of net income because the tax and interest payment may be affected by factors other than the core business operation. Intangible assets are not included in the calculation because they don't need to be replaced.

Joel Greenblatt uses his definition of Return on Capital and Earnings Yield (Joel Greenblatt) % to rank companies.


Starco Brands ROC (Joel Greenblatt) % Related Terms


Starco Brands ROC (Joel Greenblatt) % Historical Data

* Premium members only.

The historical data trend for Starco Brands's ROC (Joel Greenblatt) % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Starco Brands ROC (Joel Greenblatt) % Chart

Starco Brands Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROC (Joel Greenblatt) %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 50.85 -4,303.45 -3,446.95 -2,579.46

Starco Brands Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
ROC (Joel Greenblatt) % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 944.21 -770.50 -521.84 -9,263.52 -439.74

STCB vs DTEAF, JVA, HRGN: ROC (Joel Greenblatt) % Comparison

For the Packaged Foods subindustry, Starco Brands's ROC (Joel Greenblatt) %, along with its competitors' market caps and ROC (Joel Greenblatt) % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Starco Brands ROC (Joel Greenblatt) % vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Starco Brands's ROC (Joel Greenblatt) % distribution charts can be found below:

* The bar in red indicates where Starco Brands's ROC (Joel Greenblatt) % falls into.



Starco Brands ROC (Joel Greenblatt) % Calculation

Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits) . He defines Return on Capital as follows:

ROC (Joel Greenblatt) %=EBIT/Average of (Net fixed Assets + Net Working Capital)

EBIT stands for Earnings Before Interest and Taxes.

Fixed Assets are also known as non-current assets. They include the Property, Plant and Equipment that the firm needs in its operation.

GuruFocus calculates net working capital as: (Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Deferred Revenue + Other Current Liabilities). We're trying to account for OPERATING assets and liabilities (part of daily business) when calculating working capital. Cash and marketable securities are considered NON-OPERATING assets and are not included in calculation. We will also back out all interest bearing debt, short term debt and the portion of long term debt that is due in the current period from the current liabilities. This debt will be considered when computing cost of capital and it would be inappropriate to count it twice.

Working Capital(Q: Dec. 2025 )
=(Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Defer. Rev. + Other Current Liabilities)
=(2.989 + 4.506 + 2.587) - (12.399 + 0.684 + 0.0070000000000014)
=-3.008

Working Capital(Q: Mar. 2026 )
=(Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Defer. Rev. + Other Current Liabilities)
=(3.611 + 4.856 + 2.824) - (13.078 + 0.544 + 0.19)
=-2.521

When net working capital is negative, 0 is used.

So ROC (Joel Greenblatt) % of Starco Brands for the quarter that ended in Mar. 2026 can be restated as:

ROC (Joel Greenblatt) %(Q: Mar. 2026 )
=EBIT/Average of (Net fixed Assets + Net Working Capital)
=EBIT/Average of (Property, Plant and Equipment+Net Working Capital)
     Q: Dec. 2025  Q: Mar. 2026
=EBIT/( ( (Property, Plant and Equipment + Net Working Capital) + (Property, Plant and Equipment + Net Working Capital) )/ count )
=-2.368/( ( (0.627 + max(-3.008, 0)) + (0.45 + max(-2.521, 0)) )/ 2 )
=-2.368/( ( 0.627 + 0.45 )/ 2 )
=-2.368/0.5385
=-439.74 %

Note: The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a ROC (Joel Greenblatt) % of -439.74% mean?
Starco Brands (STCB) has a ROC (Joel Greenblatt) % of -439.74% as of Mar. 2026. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Starco Brands and its competitors. According to the industry distribution chart, Starco Brands ranks #1954 out of 1971 companies in the Consumer Packaged Goods industry, placing it in the top 99.1%.
Is Starco Brands' ROC (Joel Greenblatt) % too high?
Starco Brands' current ROC (Joel Greenblatt) % is -439.74%. Based on the distribution chart, Starco Brands ranks #1954 out of 1971 companies in the Consumer Packaged Goods industry, which is in the bottom quartile relative to peers.
How does Starco Brands' ROC (Joel Greenblatt) % compare to DTEAF and JVA?
According to the Consumer Packaged Goods industry distribution chart, Starco Brands ranks #1954 out of 1971 companies for ROC (Joel Greenblatt) %. This places Starco Brands in the lower half of its industry. The industry median ROC (Joel Greenblatt) % is 11.99. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC (Joel Greenblatt) % for a Consumer Packaged Goods company?
The median ROC (Joel Greenblatt) % among Consumer Packaged Goods companies is 11.99, based on 1,971 companies in the industry. Companies in the top quartile (top 25%) have a ROC (Joel Greenblatt) % significantly above this median, while those in the bottom quartile fall well below. However, ROC (Joel Greenblatt) % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC (Joel Greenblatt) % mean?
A high ROC (Joel Greenblatt) % can signal that a stock is expensive relative to its fundamentals. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Starco Brands and its competitors. For the Consumer Packaged Goods industry, the median ROC (Joel Greenblatt) % is 11.99 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Starco Brands's current ROC (Joel Greenblatt) % is -439.74%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Starco Brands stock overvalued right now?
Based on GuruFocus' analysis, Starco Brands (STCB) is currently considered Possible Value Trap. The stock's GF Value™ is $0.04, compared to a current price of $0.02 — trading 45% below its estimated fair value. The current ROC (Joel Greenblatt) % is -439.74%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC (Joel Greenblatt) % calculated?
ROC (Joel Greenblatt) % is calculated from a company's financial statements. For Starco Brands (STCB), the current ROC (Joel Greenblatt) % is -439.74% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Starco Brands Business Description

Address 706 N Citrus Avenue, Los Angeles, CA, USA, 90402
Starco Brands Inc is engaged in the direct response marketing of consumer products. The company engages in marketing, distributing, & developing consumer products to be sold through retail channels. It mainly selects products invented by others for use in a direct response marketing program, and also develops its own products for sale. The company retails various products in the following categories: household, DIY/hardware, automotive, food products, personal care, suncare, spirits & beverages under different brands such as Winona Pure, Whipshots, Skylar, Soylent, Art of Sport, etc. The company has three reportable segments: Starco Brands, Skylar, and Soylent. Maximum revenue is generated from the Soylent segment, which is engaged in the sale of nutritional products, mainly drinks.