STCB (Starco Brands) Goodwill: $11.23 Mil (As of Mar. 2026)

What is Starco Brands Goodwill?

Starco Brands STCB Goodwill is $11.23 Mil as of Mar. 2026. The stock has 7 warning signs investors should review.

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Starco Brands's goodwill for the quarter that ended in Mar. 2026 was $11.23 Mil.

Starco Brands (OTCPK:STCB) Goodwill Explanation

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.

It is calculated by dividing goodwill by total assets.

Starco Brands's Goodwill-to-Asset Ratio for the fiscal year that ended in Dec. 2025 is calculated as

Goodwill-to-Asset (A: Dec. 2025 )	=	Goodwill	/	Total Assets
	=	11.234	/	35.857
	=	0.31

Starco Brands's Goodwill-to-Asset Ratio for the quarter that ended in Mar. 2026 is calculated as

Goodwill-to-Asset (Q: Mar. 2026 )	=	Goodwill	/	Total Assets
	=	11.234	/	35.869
	=	0.31

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.

Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.

Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.

Starco Brands Goodwill Related Terms

Starco Brands Goodwill Historical Data

* Premium members only.

The historical data trend for Starco Brands's Goodwill can be seen below:

Starco Brands Goodwill Chart

Starco Brands Annual Data

Trend

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Dec24

Dec25

Goodwill

Get a 7-Day Free Trial

0.00

32.84

26.69

12.36

11.23

Starco Brands Quarterly Data
	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24	Dec24	Mar25	Jun25	Sep25	Dec25	Mar26
Goodwill	Get a 7-Day Free Trial															12.36	12.36	12.36	11.23	11.23

Starco Brands Goodwill Calculation

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.

Frequently Asked Questions Learn more about Goodwill →

What does a Goodwill of $11.23 Mil mean?

Starco Brands (STCB) has a Goodwill of $11.23 Mil as of Mar. 2026. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Starco Brands and its competitors.

Is Starco Brands' Goodwill too high?

Starco Brands' current Goodwill is $11.23 Mil.

How does Starco Brands' Goodwill compare to JVA and BFNH?

Starco Brands' Goodwill of $11.23 Mil can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.

What is a good Goodwill for a Consumer Packaged Goods company?

A good Goodwill depends on the Consumer Packaged Goods industry context. However, Goodwill should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.

What does a high Goodwill mean?

A high Goodwill can signal that a stock is expensive relative to its fundamentals. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Starco Brands and its competitors. Starco Brands's current Goodwill is $11.23 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.

Is Starco Brands stock overvalued right now?

Based on GuruFocus' analysis, Starco Brands (STCB) is currently considered Modestly Undervalued. The stock's GF Value™ is $0.04, compared to a current price of $0.03 — trading 14% below its estimated fair value. The current Goodwill is $11.23 Mil. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.

How is Goodwill calculated?

Goodwill is calculated from a company's financial statements. For Starco Brands (STCB), the current Goodwill is $11.23 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Starco Brands Business Description

Industry Consumer Defensive Consumer Packaged Goods

Comparable Companies JVA BFNH WYGC HRGN DTEAF LIMX FAMI COOT CTGL NAII XSWX:NESN XPAR:BN BOG:NUTRESA TSE:2802 SHSE:603288 NSE:NESTLEIND KHC SHSE:600887 SZSE:300999 GIS

Address 706 N Citrus Avenue, Los Angeles, CA, USA, 90402

Website https://www.starcobrands.com

Starco Brands Inc is engaged in the direct response marketing of consumer products. The company engages in marketing, distributing, & developing consumer products to be sold through retail channels. It mainly selects products invented by others for use in a direct response marketing program, and also develops its own products for sale. The company retails various products in the following categories: household, DIY/hardware, automotive, food products, personal care, suncare, spirits & beverages under different brands such as Winona Pure, Whipshots, Skylar, Soylent, Art of Sport, etc. The company has three reportable segments: Starco Brands, Skylar, and Soylent. Maximum revenue is generated from the Soylent segment, which is engaged in the sale of nutritional products, mainly drinks.