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Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets. Starco Brands's Goodwill for the quarter that ended in Mar. 2026 was $11.23 Mil. Starco Brands's Total Assets for the quarter that ended in Mar. 2026 was $35.87 Mil.
Therefore, Starco Brands's Goodwill to Asset Ratio for the quarter that ended in Mar. 2026 was 0.31.
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
Starco Brands Goodwill-to-Asset Related Terms
Starco Brands Goodwill-to-Asset Historical Data
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The historical data trend for Starco Brands's Goodwill-to-Asset can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
STCB vs DTEAF, JVA, HRGN: Goodwill-to-Asset Comparison
For the Packaged Foods subindustry, Starco Brands's Goodwill-to-Asset, along with its competitors' market caps and Goodwill-to-Asset data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Starco Brands Goodwill-to-Asset vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Starco Brands's Goodwill-to-Asset distribution charts can be found below:
* The bar in red indicates where Starco Brands's Goodwill-to-Asset falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Starco Brands (STCB) has a Goodwill-to-Asset of 0.31 as of Mar. 2026. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Starco Brands and its competitors.
Is Starco Brands' Goodwill-to-Asset too high?
Starco Brands' current Goodwill-to-Asset is 0.31.
How does Starco Brands' Goodwill-to-Asset compare to DTEAF and JVA?
Starco Brands' Goodwill-to-Asset of 0.31 can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill-to-Asset for a Consumer Packaged Goods company?
A good Goodwill-to-Asset depends on the Consumer Packaged Goods industry context. However, Goodwill-to-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill-to-Asset mean?
A high Goodwill-to-Asset can signal that a stock is expensive relative to its fundamentals. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Starco Brands and its competitors. Starco Brands's current Goodwill-to-Asset is 0.31. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Starco Brands stock overvalued right now?
Based on GuruFocus' analysis, Starco Brands (STCB) is currently considered Possible Value Trap. The stock's GF Value™ is $0.04, compared to a current price of $0.03 — trading 31.4% below its estimated fair value. The current Goodwill-to-Asset is 0.31. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill-to-Asset calculated?
Goodwill-to-Asset is calculated from a company's financial statements. For Starco Brands (STCB), the current Goodwill-to-Asset is 0.31 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Starco Brands Inc is engaged in the direct response marketing of consumer products. The company engages in marketing, distributing, & developing consumer products to be sold through retail channels. It mainly selects products invented by others for use in a direct response marketing program, and also develops its own products for sale. The company retails various products in the following categories: household, DIY/hardware, automotive, food products, personal care, suncare, spirits & beverages under different brands such as Winona Pure, Whipshots, Skylar, Soylent, Art of Sport, etc. The company has three reportable segments: Starco Brands, Skylar, and Soylent. Maximum revenue is generated from the Soylent segment, which is engaged in the sale of nutritional products, mainly drinks.
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