Kogan.com (ASX:KGN) Beta: 1.1914 (As of Jun. 26, 2026)

Kogan.com  (ASX:KGN) Beta Explanation

Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.

Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)

Kogan.com Beta Related Terms

The historical data trend for Kogan.com's Beta can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Kogan.com Beta Chart

Kogan.com Annual Data
	Trend	Jun17	Jun18	Jun19	Jun20	Jun21	Jun22	Jun23	Jun24	Jun25
Beta		Get a 7-Day Free Trial				0.34	0.44	2.00	3.01	1.94

Kogan.com Semi-Annual Data
	Dec16	Jun17	Dec17	Jun18	Dec18	Jun19	Dec19	Jun20	Dec20	Jun21	Dec21	Jun22	Dec22	Jun23	Dec23	Jun24	Dec24	Jun25	Dec25
Beta	Get a 7-Day Free Trial														2.70	3.01	2.73	1.94	1.46

ASX:KGN vs AMZN, BABA, PDD: Beta Comparison

For the Internet Retail subindustry, Kogan.com's Beta, along with its competitors' market caps and Beta data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Kogan.com Beta vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Kogan.com's Beta distribution charts can be found below:

* The bar in red indicates where Kogan.com's Beta falls into.

Kogan.com Beta Calculation

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.

Kogan.com Business Description