Kogan.com (ASX:KGN) ROCE %: 40.11% (As of Dec. 2025)

What is Kogan.com ROCE %?

Kogan.com ASX:KGN -2.30% 74 ROCE % is 40.11% as of Dec. 2025. GuruFocus rates ASX:KGN with a GF Score™ of 74/100 and a GF Value™ of A$5.04 (Modestly Undervalued). The stock has 5 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Kogan.com's annualized ROCE % for the quarter that ended in Dec. 2025 was 40.11%.

Kogan.com (ASX:KGN) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Kogan.com ROCE % Related Terms

Kogan.com ROCE % Historical Data

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The historical data trend for Kogan.com's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Kogan.com ROCE % Chart

Kogan.com Annual Data

Trend

Jun17

Jun18

Jun19

Jun20

Jun21

Jun22

Jun23

Jun24

Jun25

ROCE %

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5.51

-16.06

-17.73

13.78

-29.60

Kogan.com Semi-Annual Data
	Dec16	Jun17	Dec17	Jun18	Dec18	Jun19	Dec19	Jun20	Dec20	Jun21	Dec21	Jun22	Dec22	Jun23	Dec23	Jun24	Dec24	Jun25	Dec25
ROCE %	Get a 7-Day Free Trial														14.19	11.60	25.04	-95.60	40.11

74GF Score

Kogan.com Ltd ASX:KGN

ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.

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Kogan.com ROCE % Calculation

Kogan.com's annualized ROCE % for the fiscal year that ended in Jun. 2025 is calculated as:

ROCE %	=	EBIT	/	( (Capital Employed	+	Capital Employed)	/ count )
		(A: Jun. 2025 )		(A: Jun. 2024 )		(A: Jun. 2025 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(A: Jun. 2025 )		(A: Jun. 2024 )		(A: Jun. 2025 )
	=	-30.885	/	( ( (243.43 - 103.929)	+	(190.148 - 120.959) )	/ 2 )
	=	-30.885	/	( (139.501	+	69.189)	/ 2 )
	=	-30.885	/	104.345
	=	-29.60 %

Kogan.com's ROCE % of for the quarter that ended in Dec. 2025 is calculated as:

ROCE %	=	EBIT ⁽¹⁾	/	( (Capital Employed	+	Capital Employed)	/ count )
		(Q: Dec. 2025 )		(Q: Jun. 2025 )		(Q: Dec. 2025 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(Q: Dec. 2025 )		(Q: Jun. 2025 )		(Q: Dec. 2025 )
	=	28.572	/	( ( (190.148 - 120.959)	+	(231.379 - 158.09) )	/ 2 )
	=	28.572	/	( ( 69.189	+	73.289 )	/ 2 )
	=	28.572	/	71.239
	=	40.11 %

(1) Note: The EBIT data used here is two times the semi-annual (Dec. 2025) EBIT data.

Frequently Asked Questions Learn more about ROCE % →

What does a ROCE % of 40.11% mean?

Kogan.com (ASX:KGN) has a ROCE % of 40.11% as of Dec. 2025.

Is Kogan.com's ROCE % too high?

Kogan.com's current ROCE % is 40.11%. The Retail - Cyclical industry median ROCE % is 7.58. Kogan.com's value of 40.11% is 429.2% above this industry median. Overall, Kogan.com has a GF Score™ of 74/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.

How does Kogan.com's ROCE % compare to AMZN and BABA?

Kogan.com's ROCE % of 40.11% can be compared against companies in the Retail - Cyclical industry. The industry median ROCE % is 7.58. Kogan.com's value of 40.11% is 429.2% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.

What is a good ROCE % for a Retail - Cyclical company?

The median ROCE % among Retail - Cyclical companies is 7.58, based on 1,117 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Kogan.com's current ROCE % of 40.11% is 429.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.

What does a high ROCE % mean?

A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Retail - Cyclical industry, the median ROCE % is 7.58 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Kogan.com's current ROCE % is 40.11%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.

Is Kogan.com stock overvalued right now?

Based on GuruFocus' analysis, Kogan.com (ASX:KGN) is currently considered Modestly Undervalued. The stock's GF Value™ is A$5.04, compared to a current price of A$4.25 — trading 15.7% below its estimated fair value. The current ROCE % is 40.11% and 429.2% above the Retail - Cyclical industry median of 7.58. Kogan.com's overall GF Score™ is 74/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.

How is ROCE % calculated?

ROCE % is calculated from a company's financial statements. For Kogan.com (ASX:KGN), the current ROCE % is 40.11% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Kogan.com (ASX:KGN) Overvalued in 2026?

Based on GuruFocus' analysis, Kogan.com stock appears to be undervalued. The current stock price of A$4.25 is trading 15.7% below its estimated GF Value™ of A$5.04. GuruFocus considers Kogan.com to be Modestly Undervalued.

Key valuation signals for ASX:KGN:

ROCE %: 40.11%
GF Value™: A$5.04 vs. price of A$4.25 (15.7% below fair value)
GF Score™: 74/100 with 5 warning signs
Industry Position: 429.2% above the Retail - Cyclical median

No single metric tells the full story. See the ASX:KGN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Kogan.com Business Description

Industry Consumer Cyclical Retail - Cyclical

Comparable Companies ASX:ATG ASX:HT8 AMZN BABA PDD XAMS:PRX MELI DASH HKSE:03690 SE EBAY JSE:NPN JD CPNG BOM:543320 TSE:4689 XTER:DHER TSE:4755 WAR:ALE W

Other Exchanges UZQ:Germany

Address 139 Gladstone Street, South Melbourne, Sydney, VIC, AUS, 3205

Website https://www.kogancorporate.com

Kogan.com is an Australian pure-play online retailer. It caters to value-driven consumers through its exclusive brands, spanning multiple categories including consumer electronics, furniture, and fitness. For brand-conscious consumers, Kogan also offers a wide range of products from well-known third-party brands such as Apple, Samsung, and Google. Additionally, Kogan competes in the online marketplace industry, providing a platform and customer base for approved sellers in exchange for a commission. Finally, the firm sells multiple white-labeled products and services including prepaid mobile phone plans, insurance, and travel packages.

74GF Score

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ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

A$4.25

Price

A$5.04

GF Value

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