Kogan.comASX:KGN -2.30%74 EBITDA Margin % is 7.85% as of Dec. 2025, which is 123% above its 10-year median of 3.52. GuruFocus rates ASX:KGN with a GF Score™ of 74/100 and a GF Value™ of A$5.04 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 1,128 Retail - Cyclical companies, Kogan.com ranks worse than 87.23% on this metric.
EBITDA Margin % is calculated as EBITDA divided by its Revenue. Kogan.com's EBITDA for the
six
months ended in Dec. 2025 was A$22.4 Mil. Kogan.com's Revenue for the
six
months ended in Dec. 2025 was A$285.2 Mil. Therefore, Kogan.com's EBITDA margin for the quarter that ended in Dec. 2025 was 7.85%.
Kogan.com (ASX:KGN) EBITDA Margin % Explanation
EBITDA Margin % is the ratio of EBITDA divided by net sales or Revenue. It is an performance metric measuring company's operating profitability. EBITDA Margin takes depreciation and amortization, interest expense and tax into account, which makes it easy to compare the relative profitability of companies of different sizes in the same industry.
Kogan.com EBITDA Margin % Related Terms
Kogan.com EBITDA Margin % Historical Data
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The historical data trend for Kogan.com's EBITDA Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ASX:KGN vs AMZN, BABA, PDD: EBITDA Margin % Comparison
For the Internet Retail subindustry, Kogan.com's EBITDA Margin %, along with its competitors' market caps and EBITDA Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Kogan.com EBITDA Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Kogan.com's EBITDA Margin % distribution charts can be found below:
* The bar in red indicates where Kogan.com's EBITDA Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Kogan.com (ASX:KGN) has a EBITDA Margin % of 7.85% as of Dec. 2025. EBITDA Margin is the ratio of EBITDA divided by net sales or Revenue, usually presented in percent. View historical data on Kogan.com and its competitors. This is 123% above median its historical median of 3.52. According to the industry distribution chart, Kogan.com ranks #984 out of 1128 companies in the Retail - Cyclical industry, placing it in the top 87.2%.
Is Kogan.com's EBITDA Margin % too high?
Kogan.com's current EBITDA Margin % of 7.85% is 123% above median its 10-year median of 3.52. The Retail - Cyclical industry median EBITDA Margin % is 7.48. Kogan.com's value of 7.85% is 4.9% above this industry median. Based on the distribution chart, Kogan.com ranks #984 out of 1128 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, Kogan.com has a GF Score™ of 74/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Kogan.com's EBITDA Margin % compare to AMZN and BABA?
According to the Retail - Cyclical industry distribution chart, Kogan.com ranks #984 out of 1128 companies for EBITDA Margin %. This places Kogan.com in the lower half of its industry. The industry median EBITDA Margin % is 7.48. Kogan.com's value of 7.85% is 4.9% above this benchmark. While the company's 10-year median is 3.52 vs. the industry median of 7.48, Kogan.com has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EBITDA Margin % for a Retail - Cyclical company?
The median EBITDA Margin % among Retail - Cyclical companies is 7.48, based on 1,128 companies in the industry. Companies in the top quartile (top 25%) have a EBITDA Margin % significantly above this median, while those in the bottom quartile fall well below. However, EBITDA Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Kogan.com's current EBITDA Margin % of 7.85% is 4.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EBITDA Margin % mean?
A high EBITDA Margin % can signal that a stock is expensive relative to its fundamentals. EBITDA Margin is the ratio of EBITDA divided by net sales or Revenue, usually presented in percent. View historical data on Kogan.com and its competitors. For the Retail - Cyclical industry, the median EBITDA Margin % is 7.48 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Kogan.com's current EBITDA Margin % is 7.85%, which is 123% above median its own 10-year median of 3.52. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Kogan.com stock overvalued right now?
Based on GuruFocus' analysis, Kogan.com (ASX:KGN) is currently considered Modestly Undervalued. The stock's GF Value™ is A$5.04, compared to a current price of A$4.25 — trading 15.7% below its estimated fair value. The current EBITDA Margin % is 7.85%, which is 123% above median its 10-year median of 3.52 and 4.9% above the Retail - Cyclical industry median of 7.48. Kogan.com's overall GF Score™ is 74/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EBITDA Margin % calculated?
EBITDA Margin % is calculated from a company's financial statements. For Kogan.com (ASX:KGN), the current EBITDA Margin % is 7.85% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Kogan.com (ASX:KGN) Overvalued in 2026?
Based on GuruFocus' analysis, Kogan.com stock appears to be undervalued.
The current stock price of A$4.25 is trading 15.7% below its estimated GF Value™ of A$5.04.
GuruFocus considers Kogan.com to be Modestly Undervalued.
Key valuation signals for ASX:KGN:
EBITDA Margin %: 7.85% (123% above median its 10-year median of 3.52)
GF Value™: A$5.04 vs. price of A$4.25 (15.7% below fair value)
Industry Position: 4.9% above the Retail - Cyclical median (#984 of 1128)
No single metric tells the full story. See the ASX:KGN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Kogan.com is an Australian pure-play online retailer. It caters to value-driven consumers through its exclusive brands, spanning multiple categories including consumer electronics, furniture, and fitness. For brand-conscious consumers, Kogan also offers a wide range of products from well-known third-party brands such as Apple, Samsung, and Google. Additionally, Kogan competes in the online marketplace industry, providing a platform and customer base for approved sellers in exchange for a commission. Finally, the firm sells multiple white-labeled products and services including prepaid mobile phone plans, insurance, and travel packages.
74GF Score
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EBITDA Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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