Kogan.com (ASX:KGN) Moat Score: 0/10 (As of Jul. 08, 2026)


ASX:KGN Kogan.com Ltd ASX:KGN
73 GF Score
Price A$4.27
GF Value A$5.05
Valuation Modestly Undervalued
! 6 Warning Signs
View Full Analysis

What is Kogan.com Moat Score?

Kogan.com has the Moat Score of 0, which implies that the company might have No Moat - No discernible moat.

Kogan.com has

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Kogan.com might have No Moat - No discernible moat.

Kogan.com  (ASX:KGN) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Kogan.com Moat Score Related Terms

ASX:KGN
73GF Score
Kogan.com Ltd ASX:KGN
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Is Kogan.com (ASX:KGN) Overvalued in 2026?

Based on GuruFocus' analysis, Kogan.com stock appears to be undervalued. The current stock price of A$4.27 is trading 15.4% below its estimated GF Value™ of A$5.05. GuruFocus considers Kogan.com to be Modestly Undervalued.

Key valuation signals for ASX:KGN:

  • Moat Score: 0
  • GF Value™: A$5.05 vs. price of A$4.27 (15.4% below fair value)
  • GF Score™: 73/100 with 6 warning signs

No single metric tells the full story. See the ASX:KGN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Kogan.com Business Description

Other Exchanges UZQ:Germany
Address 139 Gladstone Street, South Melbourne, Sydney, VIC, AUS, 3205
Kogan.com is an Australian pure-play online retailer. It caters to value-driven consumers through its exclusive brands, spanning multiple categories including consumer electronics, furniture, and fitness. For brand-conscious consumers, Kogan also offers a wide range of products from well-known third-party brands such as Apple, Samsung, and Google. Additionally, Kogan competes in the online marketplace industry, providing a platform and customer base for approved sellers in exchange for a commission. Finally, the firm sells multiple white-labeled products and services including prepaid mobile phone plans, insurance, and travel packages.
73GF Score

Get the complete analysis for ASX:KGN

Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

A$4.27
Price
A$5.05
GF Value