Kogan.com (ASX:KGN) Quality Rank

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

ASX:KGN Kogan.com Ltd ASX:KGN
71 GF Score
Price A$4.03
GF Value A$5.06
Valuation Modestly Undervalued
! 6 Warning Signs
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What is Kogan.com Quality Rank?

The Quality Rank measures the business quality of a company relative to other companies. It is ranked based on the strength of the balance sheet, as well as the profitability and growth of the business. The ranked companies are split in equal numbers and then ranked from 1 to 10, with 10 being the highest.

The rank of balance sheet (30%)

The rank of balance sheet is done through the ranking of:
  • Interest coverage
  • Zscore
  • Debt to revenue
  • Equity to asset
  • Cash to debt

The rank of Profitability (70%)

The ranking of Profitability is done by ranking:
  • Operating margin mean rank (10-year mean average profit margine)
  • Operating margin growth rank
  • Fscore
  • Predictability rank
  • Revenue growth rank (5 year), when the growth is higher than 25%, set it as 25%
  • Num of year profit (number of years that is profitable within the last 10 years)
  • ROIC median (10-year median of ROIC)

Kogan.com Quality Rank Related Terms

ASX:KGN
71GF Score
Kogan.com Ltd ASX:KGN
Quality Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Kogan.com (ASX:KGN) Overvalued in 2026?

Based on GuruFocus' analysis, Kogan.com stock appears to be undervalued. The current stock price of A$4.03 is trading 20.4% below its estimated GF Value™ of A$5.06. GuruFocus considers Kogan.com to be Modestly Undervalued.

Key valuation signals for ASX:KGN:

  • Quality Rank:
  • GF Value™: A$5.06 vs. price of A$4.03 (20.4% below fair value)
  • GF Score™: 71/100 with 6 warning signs

No single metric tells the full story. See the ASX:KGN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Kogan.com Business Description

Other Exchanges UZQ:Germany
Address 139 Gladstone Street, South Melbourne, Sydney, VIC, AUS, 3205
Kogan.com is an Australian pure-play online retailer. It caters to value-driven consumers through its exclusive brands, spanning multiple categories including consumer electronics, furniture, and fitness. For brand-conscious consumers, Kogan also offers a wide range of products from well-known third-party brands such as Apple, Samsung, and Google. Additionally, Kogan competes in the online marketplace industry, providing a platform and customer base for approved sellers in exchange for a commission. Finally, the firm sells multiple white-labeled products and services including prepaid mobile phone plans, insurance, and travel packages.
71GF Score

Get the complete analysis for ASX:KGN

Quality Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

A$4.03
Price
A$5.06
GF Value