CREX (Creative Realities) Beta: 2.3881 (As of Jun. 26, 2026)


CREX Creative Realities Inc CREX
55 GF Score
Price $3.97
GF Value $4.50
Valuation Modestly Undervalued
! 9 Warning Signs
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What is Creative Realities Beta?

Creative Realities CREX 55 Beta is 2.3881 as of Jun. 26, 2026. GuruFocus rates CREX with a GF Score™ of 55/100 and a GF Value™ of $4.50 (Modestly Undervalued). The stock has 9 warning signs investors should review.

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-06-26), Creative Realities's Beta is 2.3881.


Creative Realities  (NAS:CREX) Beta Explanation

Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.

Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)


Creative Realities Beta Related Terms


Creative Realities Beta Historical Data

* Premium members only.

The historical data trend for Creative Realities's Beta can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Creative Realities Beta Chart

Creative Realities Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beta
Get a 7-Day Free Trial Premium Member Only Premium Member Only 4.47 3.51 0.89 1.45 2.95

Creative Realities Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beta Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.54 1.97 2.53 2.95 2.64

CREX vs VTSI, RCT, INVU: Beta Comparison

For the Software - Application subindustry, Creative Realities's Beta, along with its competitors' market caps and Beta data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Creative Realities Beta vs Software Industry

For the Software industry and Technology sector, Creative Realities's Beta distribution charts can be found below:

* The bar in red indicates where Creative Realities's Beta falls into.


CREX
55GF Score
Creative Realities Inc CREX
Beta is just one metric. See GF Score™, valuation, warning signs, and more.
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Creative Realities Beta Calculation

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.

Frequently Asked Questions Learn more about Beta →
What does a Beta of 2.3881 mean?
Creative Realities (CREX) has a Beta of 2.3881 as of Jun. 26, 2026. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Creative Realities and its competitors.
Is Creative Realities' Beta too high?
Creative Realities' current Beta is 2.3881. Overall, Creative Realities has a GF Score™ of 55/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Creative Realities' Beta compare to VTSI and RCT?
Creative Realities' Beta of 2.3881 can be compared against companies in the Software industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beta for a Software company?
A good Beta depends on the Software industry context. However, Beta should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beta mean?
A high Beta can signal that a stock is expensive relative to its fundamentals. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Creative Realities and its competitors. Creative Realities's current Beta is 2.3881. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Creative Realities stock overvalued right now?
Based on GuruFocus' analysis, Creative Realities (CREX) is currently considered Modestly Undervalued. The stock's GF Value™ is $4.50, compared to a current price of $3.97 — trading 11.8% below its estimated fair value. The current Beta is 2.3881. Creative Realities' overall GF Score™ is 55/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beta calculated?
Beta is calculated from a company's financial statements. For Creative Realities (CREX), the current Beta is 2.3881 as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Creative Realities (CREX) Overvalued in 2026?

Based on GuruFocus' analysis, Creative Realities stock appears to be undervalued. The current stock price of $3.97 is trading 11.8% below its estimated GF Value™ of $4.50. GuruFocus considers Creative Realities to be Modestly Undervalued.

Key valuation signals for CREX:

  • Beta: 2.3881
  • GF Value™: $4.50 vs. price of $3.97 (11.8% below fair value)
  • GF Score™: 55/100 with 9 warning signs

No single metric tells the full story. See the CREX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Creative Realities Business Description

Address 13100 Magisterial Drive, Suite 201, Louisville, KY, USA, 40223
Creative Realities Inc, along with its subsidiaries, is engaged in providing digital marketing technology & solutions to world-wide retail companies, luxury and other individual retail brands, advertising networks, outdoor clients, enterprises, and other organizations. The company operates in one reportable segment, marketing technology solutions. It offers solutions related to digital merchandising systems, omnichannel customer engagement systems, interactive digital shopping assistants, advisors and kiosks, and high-end audio-visual networks, along with marketing technologies such as mobile, social media, point-of-sale transactions, beaconing, and web-based media. Geographically, the company generates maximum revenue from the United States, and the rest from Canada.
55GF Score

Get the complete analysis for CREX

Beta is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$3.97
Price
$4.50
GF Value