CREX (Creative Realities) Beneish M-Score: -2.32 (As of Jun. 26, 2026)


CREX Creative Realities Inc CREX
55 GF Score
Price $3.97
GF Value $4.50
Valuation Modestly Undervalued
! 9 Warning Signs
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What is Creative Realities Beneish M-Score?

Creative Realities CREX -0.25% 55 Beneish M-Score is -2.32 as of Jun. 26, 2026. GuruFocus rates CREX with a GF Score™ of 55/100 and a GF Value™ of $4.50 (Modestly Undervalued). The stock has 9 warning signs investors should review. Among 2,634 Software companies, Creative Realities ranks worse than 63.33% on this metric.

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -2.32 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for Creative Realities's Beneish M-Score or its related term are showing as below:

CREX' s Beneish M-Score Range Over the Past 10 Years
Min: -3.89   Med: -2.69   Max: -0.29
Current: -2.32

During the past 13 years, the highest Beneish M-Score of Creative Realities was -0.29. The lowest was -3.89. And the median was -2.69.


Creative Realities Beneish M-Score Historical Data

* Premium members only.

The historical data trend for Creative Realities's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Creative Realities Beneish M-Score Chart

Creative Realities Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beneish M-Score
Get a 7-Day Free Trial Premium Member Only Premium Member Only -2.71 -1.17 -2.63 -3.00 -1.31

Creative Realities Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -2.17 -2.48 -2.77 -1.31 -2.32

CREX vs VTSI, RCT, INVU: Beneish M-Score Comparison

For the Software - Application subindustry, Creative Realities's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Creative Realities Beneish M-Score vs Software Industry

For the Software industry and Technology sector, Creative Realities's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where Creative Realities's Beneish M-Score falls into.


CREX
55GF Score
Creative Realities Inc CREX
Beneish M-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Creative Realities Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of Creative Realities for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 0.9405+0.528 * 1.1172+0.404 * 0.8604+0.892 * 1.3218+0.115 * 3.0224
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 1.1984+4.679 * -0.041766-0.327 * 1.2468
=-2.32

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Mar26) TTM:Last Year (Mar25) TTM:
Total Receivables was $16.14 Mil.
Revenue was 16.348 + 23.921 + 10.547 + 13.03 = $63.85 Mil.
Gross Profit was 5.596 + 11.467 + 4.777 + 5.017 = $26.86 Mil.
Total Current Assets was $26.09 Mil.
Total Assets was $138.25 Mil.
Property, Plant and Equipment(Net PPE) was $24.99 Mil.
Depreciation, Depletion and Amortization(DDA) was $9.20 Mil.
Selling, General, & Admin. Expense(SGA) was $35.50 Mil.
Total Current Liabilities was $35.62 Mil.
Long-Term Debt & Capital Lease Obligation was $59.30 Mil.
Net Income was -7.461 + -1.965 + -7.862 + -1.817 = $-19.11 Mil.
Non Operating Income was -0.32 + -0.132 + -5.856 + 0.001 = $-6.31 Mil.
Cash Flow from Operations was -1.723 + -6.916 + -1.607 + 3.222 = $-7.02 Mil.
Total Receivables was $12.98 Mil.
Revenue was 9.734 + 11.012 + 14.442 + 13.115 = $48.30 Mil.
Gross Profit was 4.453 + 4.87 + 6.589 + 6.788 = $22.70 Mil.
Total Current Assets was $16.88 Mil.
Total Assets was $66.99 Mil.
Property, Plant and Equipment(Net PPE) was $1.02 Mil.
Depreciation, Depletion and Amortization(DDA) was $4.43 Mil.
Selling, General, & Admin. Expense(SGA) was $22.41 Mil.
Total Current Liabilities was $13.75 Mil.
Long-Term Debt & Capital Lease Obligation was $23.15 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(16.139 / 63.846) / (12.983 / 48.303)
=0.25278 / 0.268782
=0.9405

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(22.7 / 48.303) / (26.857 / 63.846)
=0.46995 / 0.420653
=1.1172

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (26.091 + 24.987) / 138.247) / (1 - (16.879 + 1.017) / 66.991)
=0.630531 / 0.73286
=0.8604

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=63.846 / 48.303
=1.3218

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(4.426 / (4.426 + 1.017)) / (9.197 / (9.197 + 24.987))
=0.813155 / 0.269044
=3.0224

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(35.495 / 63.846) / (22.408 / 48.303)
=0.555947 / 0.463905
=1.1984

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((59.3 + 35.619) / 138.247) / ((23.146 + 13.746) / 66.991)
=0.68659 / 0.550701
=1.2468

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(-19.105 - -6.307 - -7.024) / 138.247
=-0.041766

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Creative Realities has a M-score of -2.32 suggests that the company is unlikely to be a manipulator.

Frequently Asked Questions Learn more about Beneish M-Score →
What does a Beneish M-Score of -2.32 mean?
Creative Realities (CREX) has a Beneish M-Score of -2.32 as of Jun. 26, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Creative Realities and its competitors. According to the industry distribution chart, Creative Realities ranks #1668 out of 2634 companies in the Software industry, placing it in the top 63.3%.
Is Creative Realities' Beneish M-Score too high?
Creative Realities' current Beneish M-Score is -2.32. Based on the distribution chart, Creative Realities ranks #1668 out of 2634 companies in the Software industry, which is below the industry midpoint. Overall, Creative Realities has a GF Score™ of 55/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Creative Realities' Beneish M-Score compare to VTSI and RCT?
According to the Software industry distribution chart, Creative Realities ranks #1668 out of 2634 companies for Beneish M-Score. This places Creative Realities in the lower half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a Software company?
A good Beneish M-Score depends on the Software industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Creative Realities and its competitors. Creative Realities's current Beneish M-Score is -2.32. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Creative Realities stock overvalued right now?
Based on GuruFocus' analysis, Creative Realities (CREX) is currently considered Modestly Undervalued. The stock's GF Value™ is $4.50, compared to a current price of $3.97 — trading 11.8% below its estimated fair value. The current Beneish M-Score is -2.32. Creative Realities' overall GF Score™ is 55/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For Creative Realities (CREX), the current Beneish M-Score is -2.32 as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Creative Realities (CREX) Overvalued in 2026?

Based on GuruFocus' analysis, Creative Realities stock appears to be undervalued. The current stock price of $3.97 is trading 11.8% below its estimated GF Value™ of $4.50. GuruFocus considers Creative Realities to be Modestly Undervalued.

Key valuation signals for CREX:

  • Beneish M-Score: -2.32
  • GF Value™: $4.50 vs. price of $3.97 (11.8% below fair value)
  • GF Score™: 55/100 with 9 warning signs

No single metric tells the full story. See the CREX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Creative Realities Business Description

Address 13100 Magisterial Drive, Suite 201, Louisville, KY, USA, 40223
Creative Realities Inc, along with its subsidiaries, is engaged in providing digital marketing technology & solutions to world-wide retail companies, luxury and other individual retail brands, advertising networks, outdoor clients, enterprises, and other organizations. The company operates in one reportable segment, marketing technology solutions. It offers solutions related to digital merchandising systems, omnichannel customer engagement systems, interactive digital shopping assistants, advisors and kiosks, and high-end audio-visual networks, along with marketing technologies such as mobile, social media, point-of-sale transactions, beaconing, and web-based media. Geographically, the company generates maximum revenue from the United States, and the rest from Canada.
55GF Score

Get the complete analysis for CREX

Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$3.97
Price
$4.50
GF Value