The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
Creative Realities Pretax Margin % Related Terms
Creative Realities Pretax Margin % Historical Data
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The historical data trend for Creative Realities's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CREX vs VTSI, RCT, INVU: Pretax Margin % Comparison
For the Software - Application subindustry, Creative Realities's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Creative Realities Pretax Margin % vs Software Industry
For the Software industry and Technology sector, Creative Realities's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where Creative Realities's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Creative Realities (CREX) has a Pretax Margin % of -48.88% as of Mar. 2026. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Creative Realities and its competitors. According to the industry distribution chart, Creative Realities ranks #2253 out of 2825 companies in the Software industry, placing it in the top 79.8%.
Is Creative Realities' Pretax Margin % too high?
Creative Realities' current Pretax Margin % is -48.88%. Based on the distribution chart, Creative Realities ranks #2253 out of 2825 companies in the Software industry, which is in the bottom quartile relative to peers. Overall, Creative Realities has a GF Score™ of 55/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Creative Realities' Pretax Margin % compare to VTSI and RCT?
According to the Software industry distribution chart, Creative Realities ranks #2253 out of 2825 companies for Pretax Margin %. This places Creative Realities in the lower half of its industry. The industry median Pretax Margin % is 3.53. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Software company?
The median Pretax Margin % among Software companies is 3.53, based on 2,825 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Creative Realities and its competitors. For the Software industry, the median Pretax Margin % is 3.53 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Creative Realities's current Pretax Margin % is -48.88%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Creative Realities stock overvalued right now?
Based on GuruFocus' analysis, Creative Realities (CREX) is currently considered Modestly Undervalued. The stock's GF Value™ is $4.50, compared to a current price of $3.97 — trading 11.8% below its estimated fair value. The current Pretax Margin % is -48.88%. Creative Realities' overall GF Score™ is 55/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Creative Realities (CREX), the current Pretax Margin % is -48.88% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Creative Realities (CREX) Overvalued in 2026?
Based on GuruFocus' analysis, Creative Realities stock appears to be undervalued.
The current stock price of $3.97 is trading 11.8% below its estimated GF Value™ of $4.50.
GuruFocus considers Creative Realities to be Modestly Undervalued.
Key valuation signals for CREX:
Pretax Margin %: -48.88%
GF Value™: $4.50 vs. price of $3.97 (11.8% below fair value)
No single metric tells the full story. See the CREX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Creative Realities Inc, along with its subsidiaries, is engaged in providing digital marketing technology & solutions to world-wide retail companies, luxury and other individual retail brands, advertising networks, outdoor clients, enterprises, and other organizations. The company operates in one reportable segment, marketing technology solutions. It offers solutions related to digital merchandising systems, omnichannel customer engagement systems, interactive digital shopping assistants, advisors and kiosks, and high-end audio-visual networks, along with marketing technologies such as mobile, social media, point-of-sale transactions, beaconing, and web-based media. Geographically, the company generates maximum revenue from the United States, and the rest from Canada.
55GF Score
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