Return-on-Tangible-Asset is calculated as Net Income divided by its average total tangible assets. Total tangible assets equals to Total Assets minus Intangible Assets. Creative Realities's annualizedNet Income for the quarter that ended in Mar. 2026 was $-29.84 Mil. Creative Realities's average total tangible assets for the quarter that ended in Mar. 2026 was $56.76 Mil. Therefore, Creative Realities's annualized Return-on-Tangible-Asset for the quarter that ended in Mar. 2026 was -52.58%.
The historical rank and industry rank for Creative Realities's Return-on-Tangible-Asset or its related term are showing as below:
CREX'
s Return-on-Tangible-Asset Range Over the Past 10 Years
Min: -172.44 Med: -20.34 Max: 14.26
Current: -57.31
During the past 13 years, Creative Realities's highest Return-on-Tangible-Asset was 14.26%. The lowest was -172.44%. And the median was -20.34%.
CREX's Return-on-Tangible-Asset is ranked worse than 86.58% of 2877
companies
in the Software industry
Industry Median: 2.07
vs CREX: -57.31
Return-on-Tangible-Asset measures the rate of return on the average total tangible assets (total assets minus intangible assets). Tangible means physical in nature. Intangible Assets are assets that are not physical in nature, and typically "derive their value from legal or intellectual rights." Return-on-Tangible-Asset measures a firm's efficiency at generating profits from its tangible assets. It shows how well a company uses what it has to generate earnings. Return-on-Tangible-Assets can vary drastically across industries. Therefore, Return-on-Tangible-Asset should not be used to compare companies in different industries.
Be Aware
Like ROE and ROA, Return-on-Tangible-Asset is calculated with only 12 months data. Fluctuations in the companys earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. Return-on-Tangible-Asset can be affected by events such as stock buyback or issuance, and by a companys tax rate and its interest payment. Return-on-Tangible-Asset may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high Return-on-Tangible-Asset may indicate vulnerability in the durability of the competitive advantage.
Creative Realities Return-on-Tangible-Asset Related Terms
Creative Realities Return-on-Tangible-Asset Historical Data
* Premium members only.
The historical data trend for Creative Realities's Return-on-Tangible-Asset can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CREX vs MAPS, VIDA, INVU: Return-on-Tangible-Asset Comparison
For the Software - Application subindustry, Creative Realities's Return-on-Tangible-Asset, along with its competitors' market caps and Return-on-Tangible-Asset data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Creative Realities Return-on-Tangible-Asset vs Software Industry
For the Software industry and Technology sector, Creative Realities's Return-on-Tangible-Asset distribution charts can be found below:
* The bar in red indicates where Creative Realities's Return-on-Tangible-Asset falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual Return-on-Tangible-Asset, the net income of the last fiscal year and the average total tangible assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
What does a Return-on-Tangible-Asset of -52.58% mean?
Creative Realities (CREX) has a Return-on-Tangible-Asset of -52.58% as of Mar. 2026. Return on tangible assets is the ratio of current-period net income to average two-period tangible assets. View historical data on Creative Realities and its competitors. According to the industry distribution chart, Creative Realities ranks #2491 out of 2877 companies in the Software industry, placing it in the top 86.6%.
Is Creative Realities' Return-on-Tangible-Asset too high?
Creative Realities' current Return-on-Tangible-Asset is -52.58%. Based on the distribution chart, Creative Realities ranks #2491 out of 2877 companies in the Software industry, which is in the bottom quartile relative to peers. Overall, Creative Realities has a GF Score™ of 55/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Creative Realities' Return-on-Tangible-Asset compare to MAPS and VIDA?
According to the Software industry distribution chart, Creative Realities ranks #2491 out of 2877 companies for Return-on-Tangible-Asset. This places Creative Realities in the lower half of its industry. The industry median Return-on-Tangible-Asset is 2.07. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Return-on-Tangible-Asset for a Software company?
The median Return-on-Tangible-Asset among Software companies is 2.07, based on 2,877 companies in the industry. Companies in the top quartile (top 25%) have a Return-on-Tangible-Asset significantly above this median, while those in the bottom quartile fall well below. However, Return-on-Tangible-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Return-on-Tangible-Asset mean?
A high Return-on-Tangible-Asset can signal that a stock is expensive relative to its fundamentals. Return on tangible assets is the ratio of current-period net income to average two-period tangible assets. View historical data on Creative Realities and its competitors. For the Software industry, the median Return-on-Tangible-Asset is 2.07 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Creative Realities's current Return-on-Tangible-Asset is -52.58%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Creative Realities stock overvalued right now?
Based on GuruFocus' analysis, Creative Realities (CREX) is currently considered Modestly Undervalued. The stock's GF Value™ is $4.61, compared to a current price of $3.84 — trading 16.7% below its estimated fair value. The current Return-on-Tangible-Asset is -52.58%. Creative Realities' overall GF Score™ is 55/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Return-on-Tangible-Asset calculated?
Return-on-Tangible-Asset is calculated from a company's financial statements. For Creative Realities (CREX), the current Return-on-Tangible-Asset is -52.58% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Creative Realities (CREX) Overvalued in 2026?
Based on GuruFocus' analysis, Creative Realities stock appears to be undervalued.
The current stock price of $3.84 is trading 16.7% below its estimated GF Value™ of $4.61.
GuruFocus considers Creative Realities to be Modestly Undervalued.
Key valuation signals for CREX:
Return-on-Tangible-Asset: -52.58%
GF Value™: $4.61 vs. price of $3.84 (16.7% below fair value)
No single metric tells the full story. See the CREX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Creative Realities Inc, along with its subsidiaries, is engaged in providing digital marketing technology & solutions to world-wide retail companies, luxury and other individual retail brands, advertising networks, outdoor clients, enterprises, and other organizations. The company operates in one reportable segment, marketing technology solutions. It offers solutions related to digital merchandising systems, omnichannel customer engagement systems, interactive digital shopping assistants, advisors and kiosks, and high-end audio-visual networks, along with marketing technologies such as mobile, social media, point-of-sale transactions, beaconing, and web-based media. Geographically, the company generates maximum revenue from the United States, and the rest from Canada.
55GF Score
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