Shiseido Co (STU:SHD) Beta: 0.6663 (As of Jun. 25, 2026)


STU:SHD Shiseido Co Ltd STU:SHD
64 GF Score
Price €13.91
GF Value €18.20
Valuation Modestly Undervalued
! 6 Warning Signs
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What is Shiseido Co Beta?

Shiseido Co STU:SHD +5.10% 64 Beta is 0.6663 as of Jun. 25, 2026. GuruFocus rates STU:SHD with a GF Score™ of 64/100 and a GF Value™ of €18.20 (Modestly Undervalued). The stock has 6 warning signs investors should review.

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-06-25), Shiseido Co's Beta is 0.6663.


Shiseido Co  (STU:SHD) Beta Explanation

Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.

Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)


Shiseido Co Beta Related Terms


Shiseido Co Beta Historical Data

* Premium members only.

The historical data trend for Shiseido Co's Beta can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Shiseido Co Beta Chart

Shiseido Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beta
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.37 0.49 0.67 0.83 0.70

Shiseido Co Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beta Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.94 0.85 0.81 0.70 0.78

STU:SHD vs PG, CL, KVUE: Beta Comparison

For the Household & Personal Products subindustry, Shiseido Co's Beta, along with its competitors' market caps and Beta data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Shiseido Co Beta vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Shiseido Co's Beta distribution charts can be found below:

* The bar in red indicates where Shiseido Co's Beta falls into.


STU:SHD
64GF Score
Shiseido Co Ltd STU:SHD
Beta is just one metric. See GF Score™, valuation, warning signs, and more.
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Shiseido Co Beta Calculation

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.

Frequently Asked Questions Learn more about Beta →
What does a Beta of 0.6663 mean?
Shiseido Co (STU:SHD) has a Beta of 0.6663 as of Jun. 25, 2026. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Shiseido Co and its competitors.
Is Shiseido Co's Beta too high?
Shiseido Co's current Beta is 0.6663. Overall, Shiseido Co has a GF Score™ of 64/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Shiseido Co's Beta compare to PG and CL?
Shiseido Co's Beta of 0.6663 can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beta for a Consumer Packaged Goods company?
A good Beta depends on the Consumer Packaged Goods industry context. However, Beta should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beta mean?
A high Beta can signal that a stock is expensive relative to its fundamentals. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Shiseido Co and its competitors. Shiseido Co's current Beta is 0.6663. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Shiseido Co stock overvalued right now?
Based on GuruFocus' analysis, Shiseido Co (STU:SHD) is currently considered Modestly Undervalued. The stock's GF Value™ is €18.20, compared to a current price of €13.91 — trading 23.6% below its estimated fair value. The current Beta is 0.6663. Shiseido Co's overall GF Score™ is 64/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beta calculated?
Beta is calculated from a company's financial statements. For Shiseido Co (STU:SHD), the current Beta is 0.6663 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Shiseido Co (STU:SHD) Overvalued in 2026?

Based on GuruFocus' analysis, Shiseido Co stock appears to be undervalued. The current stock price of €13.91 is trading 23.6% below its estimated GF Value™ of €18.20. GuruFocus considers Shiseido Co to be Modestly Undervalued.

Key valuation signals for STU:SHD:

  • Beta: 0.6663
  • GF Value™: €18.20 vs. price of €13.91 (23.6% below fair value)
  • GF Score™: 64/100 with 6 warning signs

No single metric tells the full story. See the STU:SHD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Shiseido Co Business Description

Address 5-5 Ginza 7-chome, Chuo-ku, Tokyo, JPN, 104-0061
Shiseido is a leading Japanese cosmetics manufacturer focused in the prestige and premium categories. Founded in 1872, it was the first Western-style pharmacy in Ginza, Tokyo, and is one of the oldest cosmetics companies globally. Shiseido's suite of 31 brands, which include its namesake brand, Clé de Peau Beauté, and NARS, had a 10.2% share of Japan's beauty and personal care market in 2024 according to Euromonitor. It is also ranked in the top 4-5 globally, with around 7% to 8% market share in premium and prestige color cosmetics and skincare. In terms of revenue, Japan and China, which include travel retail, are the two key markets making up 65% of group revenue in 2025.
64GF Score

Get the complete analysis for STU:SHD

Beta is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€13.91
Price
€18.20
GF Value