APP (AppLovin) Buyback Yield % : 0.93 (As of Mar. 24, 2025)

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What is AppLovin Buyback Yield %?

Buyback yield is the net repurchase of shares outstanding over the market capital of the company. It is a measure of shareholder return.

AppLovin's current buyback yield was 0.93%.

AppLovin Buyback Yield % Historical Data

The historical data trend for AppLovin's Buyback Yield % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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AppLovin Buyback Yield % Chart

AppLovin Annual Data

Trend

Dec19

Dec20

Dec21

Dec22

Dec23

Dec24

Buyback Yield %

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-4.94

8.61

8.52

0.89

AppLovin Quarterly Data
	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24	Dec24
Buyback Yield %	Get a 7-Day Free Trial															8.52	8.08	4.80	2.24	0.89

Competitive Comparison of AppLovin's Buyback Yield %

For the Software - Application subindustry, AppLovin's Buyback Yield %, along with its competitors' market caps and Buyback Yield % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

AppLovin's Buyback Yield % Distribution in the Software Industry

For the Software industry and Technology sector, AppLovin's Buyback Yield % distribution charts can be found below:

* The bar in red indicates where AppLovin's Buyback Yield % falls into.

AppLovin Buyback Yield % Calculation

Buyback yield is a measure of shareholder return.

AppLovin's Buyback Yield for the fiscal year that ended in Dec. 2024 is calculated as

Buyback Yield	=	Net Issuance of Stock			/	Market Cap
	=	- (Repurchase of Stock	+	Issuance of Stock)	/	Market Cap
	=	- (-981.297	+	0)	/	110115.80086
	=	0.89%

AppLovin's annualized Buyback Yield for the quarter that ended in Dec. 2024 is calculated as

Buyback Yield	=	Net Issuance of Stock		(TTM)		/	Market Cap
	=	- (Repurchase of Stock	+	Issuance of Stock)	(TTM)^**	/	Market Cap
	=	- (-981.297	+	0)		/	110115.80086
	=	0.89%

** If the quarter corresponds to the year-end period, we will use the annual Repurchase of Stock and Issuance of Stock data .

AppLovin Buyback Yield % Related Terms

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AppLovin Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Software » AppLovin Corp (NAS:APP) » Definitions » Buyback Yield %

Comparable Companies

Traded in Other Exchanges

APP:Mexico 6RV:Germany

Address

1100 Page Mill Road, Palo Alto, CA, USA, 94304

Website

https://www.applovin.com

AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max, and gaming studios, which develop mobile games. AppLovin announced in February 2025 its plans to divest from the lower-margin gaming studios to focus exclusively on the ad tech platform. AppLovin's primary tool for future growth is Axon 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.

Executives

Vasily Shikin	officer: Chief Technology Officer	1100 PAGE MILL ROAD, PALO ALTO CA 94304
Arash Adam Foroughi	director, 10 percent owner, officer: CEO & Chairperson	1100 PAGE MILL, PALO ALTO CA 94304
Victoria Valenzuela	officer: CLO & Corp. Secretary	1100 PAGE MILL RD, PALO ALTO CA 94304-1047
Herald Y Chen	director, officer: President & CFO	950 TOWER LANE, SUITE 1150, FOSTER CITY CA 94404-2127
Dawson Alyssa Harvey	director	1100 PAGE MILL RD, PALO ALTO CA 94304-1974
Georgiadis Mary Margaret Hastings	director	2500 LAKE COOK ROAD, RIVERWOODS IL 60015
Eduardo Vivas	director	1100 PAGE MILL ROAD, PALO ALTO CA 94304
Kkr Denali Holdings L.p.	10 percent owner	C/O KOHLBERG KRAVIS ROBERTS & CO. L.P., 30 HUDSON YARDS, NEW YORK NY 10001
Kkr Group Partnership L.p.	10 percent owner	C/O KOHLBERG KRAVIS ROBERTS & CO. L.P., 30 HUDSON YARDS, NEW YORK NY 10001
Craig Scott Billings	director	C/O WYNN RESORTS, LIMITED, 3131 LAS VEGAS BOULEVARD SOUTH, LAS VEGAS NV 89109
Katie Kihorany Jansen	officer: Chief Marketing Officer	1100 PAGE MILL RD, PALO ALTO CA 94304-1047
Todd R Morgenfeld	director	C/O PINTEREST, INC., 651 BRANNAN STREET, SAN FRANCISCO CA 94107
Kkr Group Co. Inc.	10 percent owner	30 HUDSON YARDS, NEW YORK NY 10001
Elena Arutunian	officer: Chief Accounting Officer	1100 PAGE MILL RD, PALO ALTO CA 94304-1047
Angel Pride Holdings Ltd	10 percent owner	ROOM 710, 7/F, WING ON HOUSE, NO. 71 DES VOREX ROAD CENTRAL, HONG KONG F4 0000