APP (AppLovin) GF Value : $72.58 (As of Apr. 02, 2025)

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What is AppLovin GF Value?

As of today (2025-04-02), AppLovin's share price is $282.70. AppLovin's GF Value is $72.58. Therefore, AppLovin's Price-to-GF-Value for today is 3.90. Based on the relationship between the current stock price and the GF Value, GuruFocus believes AppLovin is Significantly Overvalued.

The GF Value represents the intrinsic value of a stock, determined using GuruFocus' proprietary methodology. The GF Value Line on our stock Summary page provides an estimate of the stock’s fair-trading value.

To calculate this value, GuruFocus follows these steps:

We analyze historical correlations between the stock price and key business performance metrics, such as revenue, earnings, cash flow, and book value.
We identify the metrics that have the strongest historical correlation with the stock price and determine the historical multiples at which the stock has traded relative to these metrics.
Using these historical multiples as a reference, we estimate the stock's fair value while accounting for future business growth. Adjustments may be made based on the company’s past returns and growth trends.

GuruFocus believes that the GF Value Line represents the fair value at which a stock should trade. Stock prices typically fluctuate around this line. If a stock’s price is significantly above the GF Value Line, it is considered overvalued, and its future returns are likely to be lower. Conversely, if the stock price is significantly below the GF Value Line, its future returns are likely to be higher.

Please note that "Possible Value Trap, Think Twice" applies to companies that appear significantly undervalued but are either experiencing a long-term business decline or facing financial distress.

AppLovin (NAS:APP) GF Value Explanation

Based on the relationship between the current stock price and the GF Value, GuruFocus provides the following 6 ratings:

Posssible Evaluations	All-in-One Screener Examples (2)
Possible Value Trap, Think Twice (1)	Predictable Companies that possibly be Value Traps
Significantly Overvalued	Predictable Companies which are Significantly Overvalued
Modestly Overvalued	Predictable Companies which are Modestly Overvalued
Fairly Valued	Predictable High Quality Companies which are Fairly Valued
Modestly Undervalued (3)	Predictable High Quality Companies which are Modestly Undervalued
Significantly Undervalued (3)	Predictable High Quality Companies which are Significantly Undervalued

(1) "Possible Value Trap, Think Twice" applies to companies that appear significantly undervalued but are either experiencing a long-term business decline or facing financial distress.

(2) These are some simple examples. You can access our GF Valuation filter under All-in-One Screener’s Fundamental tab, and Price-to-GF-Value filter under Valuation Ratio tab and set your own criteria.

(3) A sufficient margin of safety exists only when the stock is undervalued.

AppLovin's Price-to-GF-Value for today is calculated as

Price-to-GF-Value	=	Share Price	/	GF Value
	=	282.70	/	72.58
	=	3.90

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

AppLovin GF Value Related Terms

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AppLovin Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Software » AppLovin Corp (NAS:APP) » Definitions » GF Value

Comparable Companies

Traded in Other Exchanges

APP:Mexico 6RV:Germany

Address

1100 Page Mill Road, Palo Alto, CA, USA, 94304

Website

https://www.applovin.com

AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max, and gaming studios, which develop mobile games. AppLovin announced in February 2025 its plans to divest from the lower-margin gaming studios to focus exclusively on the ad tech platform. AppLovin's primary tool for future growth is Axon 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.

Executives

Vasily Shikin	officer: Chief Technology Officer	1100 PAGE MILL ROAD, PALO ALTO CA 94304
Arash Adam Foroughi	director, 10 percent owner, officer: CEO & Chairperson	1100 PAGE MILL, PALO ALTO CA 94304
Victoria Valenzuela	officer: CLO & Corp. Secretary	1100 PAGE MILL RD, PALO ALTO CA 94304-1047
Herald Y Chen	director, officer: President & CFO	950 TOWER LANE, SUITE 1150, FOSTER CITY CA 94404-2127
Dawson Alyssa Harvey	director	1100 PAGE MILL RD, PALO ALTO CA 94304-1974
Georgiadis Mary Margaret Hastings	director	2500 LAKE COOK ROAD, RIVERWOODS IL 60015
Eduardo Vivas	director	1100 PAGE MILL ROAD, PALO ALTO CA 94304
Kkr Denali Holdings L.p.	10 percent owner	C/O KOHLBERG KRAVIS ROBERTS & CO. L.P., 30 HUDSON YARDS, NEW YORK NY 10001
Kkr Group Partnership L.p.	10 percent owner	C/O KOHLBERG KRAVIS ROBERTS & CO. L.P., 30 HUDSON YARDS, NEW YORK NY 10001
Craig Scott Billings	director	C/O WYNN RESORTS, LIMITED, 3131 LAS VEGAS BOULEVARD SOUTH, LAS VEGAS NV 89109
Katie Kihorany Jansen	officer: Chief Marketing Officer	1100 PAGE MILL RD, PALO ALTO CA 94304-1047
Todd R Morgenfeld	director	C/O PINTEREST, INC., 651 BRANNAN STREET, SAN FRANCISCO CA 94107
Kkr Group Co. Inc.	10 percent owner	30 HUDSON YARDS, NEW YORK NY 10001
Elena Arutunian	officer: Chief Accounting Officer	1100 PAGE MILL RD, PALO ALTO CA 94304-1047
Angel Pride Holdings Ltd	10 percent owner	ROOM 710, 7/F, WING ON HOUSE, NO. 71 DES VOREX ROAD CENTRAL, HONG KONG F4 0000