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APP (AppLovin) Intrinsic Value: Projected FCF : $0.00 (As of Jun. 23, 2025)


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What is AppLovin Intrinsic Value: Projected FCF?

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.

As of today (2025-06-23), AppLovin's Intrinsic Value: Projected FCF is $0.00. The stock price of AppLovin is $324.145. Therefore, AppLovin's Price-to-Intrinsic-Value-Projected-FCF of today is 0.0.

The historical rank and industry rank for AppLovin's Intrinsic Value: Projected FCF or its related term are showing as below:

APP's Price-to-Projected-FCF is not ranked *
in the Media - Diversified industry.
Industry Median: 0.85
* Ranked among companies with meaningful Price-to-Projected-FCF only.

AppLovin Intrinsic Value: Projected FCF Historical Data

The historical data trend for AppLovin's Intrinsic Value: Projected FCF can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

AppLovin Intrinsic Value: Projected FCF Chart

AppLovin Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
Intrinsic Value: Projected FCF
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AppLovin Quarterly Data
Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25
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Competitive Comparison of AppLovin's Intrinsic Value: Projected FCF

For the Advertising Agencies subindustry, AppLovin's Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


AppLovin's Price-to-Projected-FCF Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, AppLovin's Price-to-Projected-FCF distribution charts can be found below:

* The bar in red indicates where AppLovin's Price-to-Projected-FCF falls into.


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AppLovin Intrinsic Value: Projected FCF Calculation

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.

The details of how we calculate the intrinsic value of stocks are described in detail here.

This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + 0.8 * Total Stockholders Equity (most recent) ) / Shares Outstanding (Diluted Average)

In the case of negative Total Stockholders Equity, the following formula is used (see Explanation section below for the reason):

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + Total Stockholders Equity (most recent) / 0.8 ) / Shares Outstanding (Diluted Average)



AppLovin  (NAS:APP) Intrinsic Value: Projected FCF Explanation

The growth multiple is capped between 8.35 and 17.74.

Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.

AppLovin's Price-to-Intrinsic-Value-Projected-FCF for today is calculated as

Price-to-Intrinsic-Value-Projected-FCF=Share Price/Intrinsic Value: Projected FCF
=324.145/
=

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


AppLovin Intrinsic Value: Projected FCF Related Terms

Thank you for viewing the detailed overview of AppLovin's Intrinsic Value: Projected FCF provided by GuruFocus.com. Please click on the following links to see related term pages.


AppLovin Business Description

Traded in Other Exchanges
Address
1100 Page Mill Road, Palo Alto, CA, USA, 94304
AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max, and gaming studios, which develop mobile games. AppLovin announced in February 2025 its plans to divest from the lower-margin gaming studios to focus exclusively on the ad tech platform. AppLovin's primary tool for future growth is Axon 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.
Executives
Vasily Shikin officer: Chief Technology Officer 1100 PAGE MILL ROAD, PALO ALTO CA 94304
Arash Adam Foroughi director, 10 percent owner, officer: CEO & Chairperson 1100 PAGE MILL, PALO ALTO CA 94304
Victoria Valenzuela officer: CLO & Corp. Secretary 1100 PAGE MILL RD, PALO ALTO CA 94304-1047
Herald Y Chen director, officer: President & CFO 950 TOWER LANE, SUITE 1150, FOSTER CITY CA 94404-2127
Dawson Alyssa Harvey director 1100 PAGE MILL RD, PALO ALTO CA 94304-1974
Craig Scott Billings director C/O WYNN RESORTS, LIMITED, 3131 LAS VEGAS BOULEVARD SOUTH, LAS VEGAS NV 89109
Georgiadis Mary Margaret Hastings director 2500 LAKE COOK ROAD, RIVERWOODS IL 60015
Eduardo Vivas director 1100 PAGE MILL ROAD, PALO ALTO CA 94304
Kkr Denali Holdings L.p. 10 percent owner C/O KOHLBERG KRAVIS ROBERTS & CO. L.P., 30 HUDSON YARDS, NEW YORK NY 10001
Kkr Group Partnership L.p. 10 percent owner C/O KOHLBERG KRAVIS ROBERTS & CO. L.P., 30 HUDSON YARDS, NEW YORK NY 10001
Katie Kihorany Jansen officer: Chief Marketing Officer 1100 PAGE MILL RD, PALO ALTO CA 94304-1047
Todd R Morgenfeld director C/O PINTEREST, INC., 651 BRANNAN STREET, SAN FRANCISCO CA 94107
Kkr Group Co. Inc. 10 percent owner 30 HUDSON YARDS, NEW YORK NY 10001
Elena Arutunian officer: Chief Accounting Officer 1100 PAGE MILL RD, PALO ALTO CA 94304-1047
Angel Pride Holdings Ltd 10 percent owner ROOM 710, 7/F, WING ON HOUSE, NO. 71 DES VOREX ROAD CENTRAL, HONG KONG F4 0000