FCF Margin % is calculated as Free Cash Flow divided by its Revenue. AppLovin's Free Cash Flow for the
three
months ended in Dec. 2024 was $701 Mil. AppLovin's Revenue for the
three
months ended in Dec. 2024 was $1,373 Mil. Therefore, AppLovin's FCF Margin % for the quarter that ended in Dec. 2024 was 51.06%.
The historical rank and industry rank for AppLovin's FCF Margin % or its related term are showing as below:
APP'
s FCF Margin % Range Over the Past 10 Years
Min: 12.91 Med: 17.39 Max: 44.57
Current: 44.57
During the past 6 years, the highest FCF Margin % of AppLovin was 44.57%. The lowest was 12.91%. And the median was 17.39%.
APP's FCF Margin % is ranked better than 97.82% of 2748
companies
in the Software industry
Industry Median: 2.155
vs APP: 44.57
AppLovin FCF Margin % Historical Data
The historical data trend for AppLovin's FCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Software - Application subindustry, AppLovin's FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
AppLovin's FCF Margin % Distribution in the Software Industry
For the Software industry and Technology sector, AppLovin's FCF Margin % distribution charts can be found below:
* The bar in red indicates where AppLovin's FCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
AppLovin FCF Margin % Related Terms
Thank you for viewing the detailed overview of AppLovin's FCF Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.
AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max, and gaming studios, which develop mobile games. AppLovin announced in February 2025 its plans to divest from the lower-margin gaming studios to focus exclusively on the ad tech platform. AppLovin's primary tool for future growth is Axon 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.
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