APP (AppLovin) 6-1 Month Momentum % : 154.98% (As of Mar. 31, 2025)

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What is AppLovin 6-1 Month Momentum %?

6-1 Month Momentum % is the total return of the stock from 6-month ago to 1-month ago. As of today (2025-03-31), AppLovin's 6-1 Month Momentum % is 154.98%.

The industry rank for AppLovin's 6-1 Month Momentum % or its related term are showing as below:

APP's 6-1 Month Momentum % is ranked better than
97.08% of 2778 companies
in the Software industry
Industry Median: -0.51 vs APP: 154.98

Competitive Comparison of AppLovin's 6-1 Month Momentum %

For the Software - Application subindustry, AppLovin's 6-1 Month Momentum %, along with its competitors' market caps and 6-1 Month Momentum % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

AppLovin's 6-1 Month Momentum % Distribution in the Software Industry

For the Software industry and Technology sector, AppLovin's 6-1 Month Momentum % distribution charts can be found below:

* The bar in red indicates where AppLovin's 6-1 Month Momentum % falls into.

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AppLovin (NAS:APP) 6-1 Month Momentum % Calculation

6-1 Month Momentum % is calculated as following:

6-1 Month Momentum %

( Price 1-month ago

Price 6-month ago

- 1 )

100 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

AppLovin (NAS:APP) 6-1 Month Momentum % Explanation

Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 6-1 Month Momentum % measures the total return to a stock over the past six months, but ignores the previous month.

The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.

AppLovin 6-1 Month Momentum % Related Terms

Thank you for viewing the detailed overview of AppLovin's 6-1 Month Momentum % provided by GuruFocus.com. Please click on the following links to see related term pages.

AppLovin Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Software » AppLovin Corp (NAS:APP) » Definitions » 6-1 Month Momentum %

Comparable Companies

Traded in Other Exchanges

APP:Mexico 6RV:Germany

Address

1100 Page Mill Road, Palo Alto, CA, USA, 94304

Website

https://www.applovin.com

AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max, and gaming studios, which develop mobile games. AppLovin announced in February 2025 its plans to divest from the lower-margin gaming studios to focus exclusively on the ad tech platform. AppLovin's primary tool for future growth is Axon 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.

Executives

Vasily Shikin	officer: Chief Technology Officer	1100 PAGE MILL ROAD, PALO ALTO CA 94304
Arash Adam Foroughi	director, 10 percent owner, officer: CEO & Chairperson	1100 PAGE MILL, PALO ALTO CA 94304
Victoria Valenzuela	officer: CLO & Corp. Secretary	1100 PAGE MILL RD, PALO ALTO CA 94304-1047
Herald Y Chen	director, officer: President & CFO	950 TOWER LANE, SUITE 1150, FOSTER CITY CA 94404-2127
Dawson Alyssa Harvey	director	1100 PAGE MILL RD, PALO ALTO CA 94304-1974
Georgiadis Mary Margaret Hastings	director	2500 LAKE COOK ROAD, RIVERWOODS IL 60015
Eduardo Vivas	director	1100 PAGE MILL ROAD, PALO ALTO CA 94304
Kkr Denali Holdings L.p.	10 percent owner	C/O KOHLBERG KRAVIS ROBERTS & CO. L.P., 30 HUDSON YARDS, NEW YORK NY 10001
Kkr Group Partnership L.p.	10 percent owner	C/O KOHLBERG KRAVIS ROBERTS & CO. L.P., 30 HUDSON YARDS, NEW YORK NY 10001
Craig Scott Billings	director	C/O WYNN RESORTS, LIMITED, 3131 LAS VEGAS BOULEVARD SOUTH, LAS VEGAS NV 89109
Katie Kihorany Jansen	officer: Chief Marketing Officer	1100 PAGE MILL RD, PALO ALTO CA 94304-1047
Todd R Morgenfeld	director	C/O PINTEREST, INC., 651 BRANNAN STREET, SAN FRANCISCO CA 94107
Kkr Group Co. Inc.	10 percent owner	30 HUDSON YARDS, NEW YORK NY 10001
Elena Arutunian	officer: Chief Accounting Officer	1100 PAGE MILL RD, PALO ALTO CA 94304-1047
Angel Pride Holdings Ltd	10 percent owner	ROOM 710, 7/F, WING ON HOUSE, NO. 71 DES VOREX ROAD CENTRAL, HONG KONG F4 0000