Be Heard Group (LSE:BHRD) COGS-to-Revenue : 0.46 (As of Dec. 2019)

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What is Be Heard Group COGS-to-Revenue?

Be Heard Group's Cost of Goods Sold for the six months ended in Dec. 2019 was £12.96 Mil. Its Revenue for the six months ended in Dec. 2019 was £27.96 Mil.

Be Heard Group's COGS to Revenue for the six months ended in Dec. 2019 was 0.46.

Cost of Goods Sold is directly linked to profitability of the company through Gross Margin. Be Heard Group's Gross Margin % for the six months ended in Dec. 2019 was 53.63%.

Be Heard Group COGS-to-Revenue Historical Data

The historical data trend for Be Heard Group's COGS-to-Revenue can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Be Heard Group COGS-to-Revenue Chart

Be Heard Group Annual Data

Trend

Dec15

Dec16

Dec17

Dec18

COGS-to-Revenue

0.78

0.67

0.44

0.41

Be Heard Group Semi-Annual Data
	Jun15	Dec15	Jun16	Dec16	Jun17	Dec17	Jun18	Dec18	Jun19	Dec19
COGS-to-Revenue	Get a 7-Day Free Trial					0.40	0.48	0.32	0.47	0.46

Be Heard Group COGS-to-Revenue Calculation

Be Heard Group's COGS to Revenue for the fiscal year that ended in Dec. 2018 is calculated as

COGS to Revenue	=	Cost of Goods Sold	/	Revenue
	=	20.261	/	49.72
	=	0.41

Be Heard Group's COGS to Revenue for the quarter that ended in Dec. 2019 is calculated as

COGS to Revenue	=	Cost of Goods Sold	/	Revenue
	=	12.963	/	27.958
	=	0.46

Be Heard Group (LSE:BHRD) COGS-to-Revenue Explanation

Cost of Goods Sold is directly linked to profitability of the company through Gross Margin.

Be Heard Group's Gross Margin % for the six months ended in Dec. 2019 is calculated as:

Gross Margin %	=	1	-	COGS to Revenue
	=	1	-	Cost of Goods Sold / Revenue
	=	1	-	12.963 / 27.958
	=	53.63 %

A company that has a moat can usually maintain or even expand their Gross Margin. A company can increase its Gross Margin in two ways. It can increase the prices of the goods it sells and keeps its Cost of Goods Sold unchanged. Or it can keep the sales price unchanged and squeeze its suppliers to reduce the Cost of Goods Sold. Warren Buffett believes businesses with the power to raise prices have moats.

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Be Heard Group Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Be Heard Group PLC (LSE:BHRD) » Definitions » COGS-to-Revenue

Comparable Companies

Traded in Other Exchanges

N/A

Address

53 Frith Street, London, GBR, W1D 4SN

Website

https://www.beheardgroup.com

Be Heard Group PLC is a United Kingdoms-based digital marketing group operating at the intersection of marketing, technology, and e-commerce. Its segments include Be Heard Group; Design, Build and UX; Media Planning and Buying; Content Management; Analytics Consultancy; and Full-Service Agency. It plans, buys and manages multi-channel marketing campaigns including paid search, search engine optimization, paid social media, programmatic and negotiated display media across desktop, mobile and other digitally connected devices. Most of the company's revenue is generated from the media planning and buying segment in the UK. Geographically it operates in the UK and Non-UK segments.

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