Be Heard Group (LSE:BHRD) ROC %: -23.07% (As of Dec. 2019)


What is Be Heard Group ROC %?

Be Heard Group LSE:BHRD ROC % is -23.07% as of Dec. 2019. The stock has 3 warning signs investors should review.

ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Be Heard Group's annualized return on capital (ROC %) for the quarter that ended in Dec. 2019 was -23.07%.

As of today (2026-06-29), Be Heard Group's WACC % is 5.72%. Be Heard Group's ROC % is -28.04% (calculated using TTM income statement data). Be Heard Group earns returns that do not match up to its cost of capital. It will destroy value as it grows.


Be Heard Group  (LSE:BHRD) ROC % Explanation

ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.

There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.

Why is ROC % important?

Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.

As of today, Be Heard Group's WACC % is 5.72%. Be Heard Group's ROC % is -28.04% (calculated using TTM income statement data). Be Heard Group earns returns that do not match up to its cost of capital. It will destroy value as it grows.


Be Aware

Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.


Be Heard Group ROC % Related Terms


Be Heard Group ROC % Historical Data

* Premium members only.

The historical data trend for Be Heard Group's ROC % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Be Heard Group ROC % Chart

Be Heard Group Annual Data
Trend Dec15 Dec16 Dec17 Dec18
ROC %
-5.72 -8.91 -5.00 -19.22

Be Heard Group Semi-Annual Data
Jun15 Dec15 Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19
ROC % Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 -11.46 -25.80 -3.40 -23.07

Be Heard Group ROC % Calculation

Be Heard Group's annualized Return on Capital (ROC %) for the fiscal year that ended in Dec. 2018 is calculated as:

ROC % (A: Dec. 2018 )
=NOPAT/Average Invested Capital
=Operating Income * ( 1 - Tax Rate % )/( (Invested Capital (A: Dec. 2017 ) + Invested Capital (A: Dec. 2018 ))/ count )
=-9.697 * ( 1 - 8.58% )/( (50.181 + 42.087)/ 2 )
=-8.8649974/46.134
=-19.22 %

where

Be Heard Group's annualized Return on Capital (ROC %) for the quarter that ended in Dec. 2019 is calculated as:

ROC % (Q: Dec. 2019 )
=NOPAT/Average Invested Capital
=Operating Income * ( 1 - Tax Rate % )/( (Invested Capital (Q: Jun. 2019 ) + Invested Capital (Q: Dec. 2019 ))/ count )
=-11.478 * ( 1 - 7.91% )/( (55.871 + 35.746)/ 2 )
=-10.5700902/45.8085
=-23.07 %

where

Note: The Operating Income data used here is two times the semi-annual (Dec. 2019) data. The tax rate is limited to between 0% and 100%.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROC % →
What does a ROC % of -23.07% mean?
Be Heard Group (LSE:BHRD) has a ROC % of -23.07% as of Dec. 2019. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Be Heard Group and its competitors.
Is Be Heard Group's ROC % too high?
Be Heard Group's current ROC % is -23.07%.
How does Be Heard Group's ROC % compare to LEVB and INUV?
Be Heard Group's ROC % of -23.07% can be compared against companies in the Media - Diversified industry. The industry median ROC % is 1.40. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC % for a Media - Diversified company?
The median ROC % among Media - Diversified companies is 1.40, based on 1,009 companies in the industry. Companies in the top quartile (top 25%) have a ROC % significantly above this median, while those in the bottom quartile fall well below. However, ROC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC % mean?
A high ROC % can signal that a stock is expensive relative to its fundamentals. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Be Heard Group and its competitors. For the Media - Diversified industry, the median ROC % is 1.40 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Be Heard Group's current ROC % is -23.07%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Be Heard Group stock overvalued right now?
Be Heard Group (LSE:BHRD) has a current ROC % of -23.07%. The current ROC % is -23.07%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC % calculated?
ROC % is calculated from a company's financial statements. For Be Heard Group (LSE:BHRD), the current ROC % is -23.07% as of Dec. 2019. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Be Heard Group Business Description

Address 53 Frith Street, London, GBR, W1D 4SN
Be Heard Group PLC is a United Kingdoms-based digital marketing group operating at the intersection of marketing, technology, and e-commerce. Its segments include Be Heard Group; Design, Build and UX; Media Planning and Buying; Content Management; Analytics Consultancy; and Full-Service Agency. It plans, buys and manages multi-channel marketing campaigns including paid search, search engine optimization, paid social media, programmatic and negotiated display media across desktop, mobile and other digitally connected devices. Most of the company's revenue is generated from the media planning and buying segment in the UK. Geographically it operates in the UK and Non-UK segments.