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Customer Acquisition Cost (USD) is the cost of winning a customer to purchase a product/service. A lower Customer Acquisition Cost (CAC) is more competitive for e-commerce companies.
The historical rank and industry rank for Visa's Customer Acquisition Cost (USD) or its related term are showing as below:
V's Customer Acquisition Cost (USD) is not ranked *
in the Credit Services industry.
Industry Median: * Ranked among companies with meaningful Customer Acquisition Cost (USD) only.
Visa (NYSE:V) Customer Acquisition Cost (USD) Explanation
Customer Acquisition Cost (USD), CAC, is the cost of convincing a potential customer to buy a product or service. Investors can determine a company’s profitability by looking at the difference between how much money can be extracted from customers and the costs of extracting it. Lower CAC is better since it directly reflects the profitability of a company. CAC can be improved by a successful marketing strategy, targeted advertising and media exposure.
The CAC can be calculated by dividing all the costs spent on acquiring more customers (marketing expenses) by the number of customers acquired in the period the money was spent.
Visa Customer Acquisition Cost (USD) Related Terms
Visa Customer Acquisition Cost (USD) Historical Data
* Premium members only.
The historical data trend for Visa's Customer Acquisition Cost (USD) can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
V vs MA, AXP, COF: Customer Acquisition Cost (USD) Comparison
For the Credit Services subindustry, Visa's Customer Acquisition Cost (USD), along with its competitors' market caps and Customer Acquisition Cost (USD) data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
What does a Customer Acquisition Cost (USD) of 0.00 mean?
Visa (V) has a Customer Acquisition Cost (USD) of 0.00 as of Jun. 2026. Customer Acquisition Cost is is the cost of winning a customer to purchase a product or service. View historical data on Visa and its competitors.
Is Visa's Customer Acquisition Cost (USD) too high?
Visa's current Customer Acquisition Cost (USD) is 0.00. Overall, Visa has a GF Score™ of 99/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Visa's Customer Acquisition Cost (USD) compare to MA and AXP?
Visa's Customer Acquisition Cost (USD) of 0.00 can be compared against companies in the Credit Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Customer Acquisition Cost (USD) for a Credit Services company?
A good Customer Acquisition Cost (USD) depends on the Credit Services industry context. However, Customer Acquisition Cost (USD) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Customer Acquisition Cost (USD) mean?
A high Customer Acquisition Cost (USD) can signal that a stock is expensive relative to its fundamentals. Customer Acquisition Cost is is the cost of winning a customer to purchase a product or service. View historical data on Visa and its competitors. Visa's current Customer Acquisition Cost (USD) is 0.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Visa stock overvalued right now?
Based on GuruFocus' analysis, Visa (V) is currently considered Modestly Undervalued. The stock's GF Value™ is $421.34, compared to a current price of $369.18 — trading 12.4% below its estimated fair value. The current Customer Acquisition Cost (USD) is 0.00. Visa's overall GF Score™ is 99/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Customer Acquisition Cost (USD) calculated?
Customer Acquisition Cost (USD) is calculated from a company's financial statements. For Visa (V), the current Customer Acquisition Cost (USD) is 0.00 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Visa (V) Overvalued in 2026?
Based on GuruFocus' analysis, Visa stock appears to be undervalued.
The current stock price of $369.18 is trading 12.4% below its estimated GF Value™ of $421.34.
GuruFocus considers Visa to be Modestly Undervalued.
Key valuation signals for V:
Customer Acquisition Cost (USD): 0.00
GF Value™: $421.34 vs. price of $369.18 (12.4% below fair value)
No single metric tells the full story. See the V stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Visa is the largest payment processor in the world. In fiscal 2025, it processed almost $17 trillion in total volume. Visa operates in over 200 countries and processes transactions in over 160 currencies. Its systems are capable of processing over 65,000 transactions per second.
99GF Score
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