VisaV +0.22%95 Cyclically Adjusted PB Ratio is 17.61 as of Jul. 11, 2026, which is 27% above its 10-year median of 13.87. GuruFocus rates V with a GF Score™ of 95/100 and a GF Value™ of $419.46 (Modestly Undervalued). The stock has 3 warning signs investors should review. Among 423 Credit Services companies, Visa ranks worse than 99.29% on this metric.
As of today (2026-07-11), Visa's current share price is $348.97. Visa's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 was $19.82. Visa's Cyclically Adjusted PB Ratio for today is 17.61.
The historical rank and industry rank for Visa's Cyclically Adjusted PB Ratio or its related term are showing as below:
V'
s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 7.96 Med: 13.87 Max: 19.55
Current: 17.57
During the past years, Visa's highest Cyclically Adjusted PB Ratio was 19.55. The lowest was 7.96. And the median was 13.87.
V's Cyclically Adjusted PB Ratio is ranked worse than 99.29% of 423
companies
in the Credit Services industry
Industry Median: 0.96
vs V: 17.57
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.
Visa's adjusted book value per share data for the three months ended in Mar. 2026 was $18.470. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is $19.82 for the trailing ten years ended in Mar. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Visa (NYSE:V) Cyclically Adjusted PB Ratio Explanation
Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.
Visa Cyclically Adjusted PB Ratio Related Terms
Visa Cyclically Adjusted PB Ratio Historical Data
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The historical data trend for Visa's Cyclically Adjusted PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
V vs MA, AXP, COF: Cyclically Adjusted PB Ratio Comparison
For the Credit Services subindustry, Visa's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Visa Cyclically Adjusted PB Ratio vs Credit Services Industry
For the Credit Services industry and Financial Services sector, Visa's Cyclically Adjusted PB Ratio distribution charts can be found below:
* The bar in red indicates where Visa's Cyclically Adjusted PB Ratio falls into.
Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.
Visa's Cyclically Adjusted PB Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PB Ratio of 17.61 mean?
Visa (V) has a Cyclically Adjusted PB Ratio of 17.61 as of Jul. 11, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Visa and its competitors. This is 27% above median its historical median of 13.87. Over the past decade, Visa's Cyclically Adjusted PB Ratio has ranged from 7.96 to 19.55. According to the industry distribution chart, Visa ranks #420 out of 423 companies in the Credit Services industry, placing it in the top 99.3%.
Is Visa's Cyclically Adjusted PB Ratio too high?
Visa's current Cyclically Adjusted PB Ratio of 17.61 is 27% above median its 10-year median of 13.87. Over the past 10 years, this metric has ranged from a low of 7.96 to a high of 19.55. The Credit Services industry median Cyclically Adjusted PB Ratio is 0.96. Visa's value of 17.61 is 1734.4% above this industry median. Based on the distribution chart, Visa ranks #420 out of 423 companies in the Credit Services industry, which is in the bottom quartile relative to peers. Overall, Visa has a GF Score™ of 95/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Visa's Cyclically Adjusted PB Ratio compare to MA and AXP?
According to the Credit Services industry distribution chart, Visa ranks #420 out of 423 companies for Cyclically Adjusted PB Ratio. This places Visa in the lower half of its industry. The industry median Cyclically Adjusted PB Ratio is 0.96. Visa's value of 17.61 is 1734.4% above this benchmark. Historically, Visa's own Cyclically Adjusted PB Ratio has ranged from 7.96 to 19.55 over the past decade. While the company's 10-year median is 13.87 vs. the industry median of 0.96, Visa has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Credit Services company?
The median Cyclically Adjusted PB Ratio among Credit Services companies is 0.96, based on 423 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Visa's current Cyclically Adjusted PB Ratio of 17.61 is 1734.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Visa and its competitors. For the Credit Services industry, the median Cyclically Adjusted PB Ratio is 0.96 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Visa's current Cyclically Adjusted PB Ratio is 17.61, which is 27% above median its own 10-year median of 13.87. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Visa stock overvalued right now?
Based on GuruFocus' analysis, Visa (V) is currently considered Modestly Undervalued. The stock's GF Value™ is $419.46, compared to a current price of $348.97 — trading 16.8% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 17.61, which is 27% above median its 10-year median of 13.87 and 1734.4% above the Credit Services industry median of 0.96. Visa's overall GF Score™ is 95/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Visa (V), the current Cyclically Adjusted PB Ratio is 17.61 as of Jul. 11, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Visa (V) Overvalued in 2026?
Based on GuruFocus' analysis, Visa stock appears to be undervalued.
The current stock price of $348.97 is trading 16.8% below its estimated GF Value™ of $419.46.
GuruFocus considers Visa to be Modestly Undervalued.
Key valuation signals for V:
Cyclically Adjusted PB Ratio: 17.61 (27% above median its 10-year median of 13.87)
GF Value™: $419.46 vs. price of $348.97 (16.8% below fair value)
Industry Position: 1734.4% above the Credit Services median (#420 of 423)
No single metric tells the full story. See the V stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Visa is the largest payment processor in the world. In fiscal 2025, it processed almost $17 trillion in total volume. Visa operates in over 200 countries and processes transactions in over 160 currencies. Its systems are capable of processing over 65,000 transactions per second.
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