Baozun (MEX:BZUNN) Cyclically Adjusted Book per Share: MXN172.32 (As of Mar. 2026)

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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

MEX:BZUNN Baozun Inc MEX:BZUNN
74 GF Score
Price MXN48.00
GF Value MXN56.96
! 2 Warning Signs
View Full Analysis

What is Baozun Cyclically Adjusted Book per Share?

Baozun MEX:BZUNN 74 Cyclically Adjusted Book per Share is MXN172.32 as of Mar. 2026. GuruFocus rates MEX:BZUNN with a GF Score™ of 74/100 and a GF Value™ of MXN56.96. The stock has 2 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted Book per Share and the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted Book Value per Share of a company over the past 10 years.

Baozun's adjusted book value per share for the three months ended in Mar. 2026 was MXN163.301. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is MXN172.32 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Baozun's average Cyclically Adjusted Book Growth Rate was 7.40% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the Cyclically Adjusted Book Growth Rate using Cyclically Adjusted Book per Share data.

As of today (2026-08-17), Baozun's current stock price is MXN48.00. Baozun's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 was MXN172.32. Baozun's Cyclically Adjusted PB Ratio of today is 0.28.

During the past 13 years, the highest Cyclically Adjusted PB Ratio of Baozun was 0.77. The lowest was 0.25. And the median was 0.35.


Baozun  (MEX:BZUNN) Cyclically Adjusted Book per Share Explanation

If a company grows much fast than inflation, Cyclically Adjusted Book per Share may underestimate the company's equity. Cyclically Adjusted PB Ratio can seem to be too high even the actual PB Ratio is low.

For the Cyclically Adjusted PB Ratio, the book value of the past 10 years are inflation-adjusted and averaged. The result is used for P/B calculation. Since it looks at the average over the last 10 years, the Cyclically Adjusted PB Ratio is also called CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

Baozun's Cyclically Adjusted PB Ratio of today is calculated as

Cyclically Adjusted PB Ratio=Share Price/Cyclically Adjusted Book per Share
=48.00/172.32
=0.28

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Cyclically Adjusted PB Ratio of Baozun was 0.77. The lowest was 0.25. And the median was 0.35.


Be Aware

Cyclically Adjusted PB Ratio works better for cyclical companies. It gives you a better idea on the company's real book value.


Baozun Cyclically Adjusted Book per Share Related Terms


Baozun Cyclically Adjusted Book per Share Historical Data

* Premium members only.

The historical data trend for Baozun's Cyclically Adjusted Book per Share can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baozun Cyclically Adjusted Book per Share Chart

Baozun Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted Book per Share
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 183.81 180.20 151.76

Baozun Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted Book per Share Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 184.38 203.62 128.33 151.76 172.32

MEX:BZUNN vs ZHJD, HOUR, LITB: Cyclically Adjusted Book per Share Comparison

For the Internet Retail subindustry, Baozun's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Baozun Cyclically Adjusted PB Ratio vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Baozun's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Baozun's Cyclically Adjusted PB Ratio falls into.


MEX:BZUNN
74GF Score
Baozun Inc MEX:BZUNN
Cyclically Adjusted Book per Share is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Baozun Cyclically Adjusted Book per Share Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted Book per Share and the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted Book Value per Share of a company over the past 10 years.

What is Cyclically Adjusted Book per Share? How do we calculate Cyclically Adjusted Book per Share?

Cyclically Adjusted Book per Share is the average of the inflation adjusted Book Value per Share of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the Cyclically Adjusted Book per Share of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the book value per share from 2001 through 2010.

We adjusted the 2001 book value per share data with the total inflation from 2001 through 2010 to the equivalent book value in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart's book value is $1 a share in 2001, then the 2001's equivalent book value in 2010 is $1.4 a share. If Wal-Mart's book value is $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 book value in 2010 is $1.35. So on and so forth, you get the equivalent book value per share of past 10 years. Then you add them together and divided the sum by the count to get Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Baozun's adjusted Book Value per Share data for the three months ended in Mar. 2026 was:

Adj_Book= Book Value per Share /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=163.301/121.4731*121.4731
=163.301

Current CPI (Mar. 2026) = 121.4731.

Baozun Quarterly Data

Book Value per Share CPI Adj_Book
201606 68.659 101.686 82.020
201609 72.150 102.565 85.451
201612 88.144 103.225 103.726
201703 81.812 103.335 96.173
201706 79.870 103.664 93.591
201709 83.814 103.994 97.901
201712 97.312 104.984 112.597
201803 92.846 105.973 106.426
201806 101.821 106.193 116.472
201809 94.240 106.852 107.135
201812 107.991 107.622 121.890
201903 111.010 108.172 124.661
201906 104.742 109.601 116.088
201909 106.661 110.260 117.508
201912 110.095 110.700 120.809
202003 137.325 110.920 150.391
202006 141.510 110.590 155.436
202009 240.151 107.512 271.336
202012 238.522 109.711 264.095
202103 246.017 111.579 267.831
202106 244.751 111.360 266.979
202109 229.266 109.051 255.382
202112 226.587 112.349 244.989
202203 216.926 113.558 232.046
202206 227.530 113.448 243.625
202209 215.488 113.778 230.062
202212 194.234 114.548 205.977
202303 176.813 115.427 186.075
202306 163.511 115.647 171.749
202309 165.776 116.087 173.468
202312 161.259 117.296 167.002
202403 153.497 117.735 158.370
202406 169.243 117.296 175.270
202409 185.557 118.615 190.028
202412 192.599 118.945 196.693
202503 187.626 119.384 190.909
202506 171.921 119.055 175.413
202509 164.564 119.934 166.676
202512 160.263 120.704 161.285
202603 163.301 121.473 163.301

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

What does a Cyclically Adjusted Book per Share of MXN172.32 mean?
Baozun (MEX:BZUNN) has a Cyclically Adjusted Book per Share of MXN172.32 as of Mar. 2026. Cyclically adjusted book value per share represents the company's inflation-adjusted book value per share over a 10-year period. View historical data on Baozun and its competitors.
Is Baozun's Cyclically Adjusted Book per Share too high?
Baozun's current Cyclically Adjusted Book per Share is MXN172.32. Overall, Baozun has a GF Score™ of 74/100, reflecting its overall financial health beyond just this single metric.
How does Baozun's Cyclically Adjusted Book per Share compare to ZHJD and HOUR?
Baozun's Cyclically Adjusted Book per Share of MXN172.32 can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted Book per Share for a Retail - Cyclical company?
A good Cyclically Adjusted Book per Share depends on the Retail - Cyclical industry context. However, Cyclically Adjusted Book per Share should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted Book per Share mean?
A high Cyclically Adjusted Book per Share can signal that a stock is expensive relative to its fundamentals. Cyclically adjusted book value per share represents the company's inflation-adjusted book value per share over a 10-year period. View historical data on Baozun and its competitors. Baozun's current Cyclically Adjusted Book per Share is MXN172.32. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baozun stock overvalued right now?
Baozun (MEX:BZUNN) has a current Cyclically Adjusted Book per Share of MXN172.32. The stock's GF Value™ is MXN56.96, compared to a current price of MXN48.00 — trading 15.7% below its estimated fair value. The current Cyclically Adjusted Book per Share is MXN172.32. Baozun's overall GF Score™ is 74/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted Book per Share calculated?
Cyclically Adjusted Book per Share is calculated from a company's financial statements. For Baozun (MEX:BZUNN), the current Cyclically Adjusted Book per Share is MXN172.32 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Baozun (MEX:BZUNN) Overvalued in 2026?

Based on GuruFocus' analysis, Baozun stock appears to be undervalued. The current stock price of MXN48.00 is trading 15.7% below its estimated GF Value™ of MXN56.96.

Key valuation signals for MEX:BZUNN:

  • Cyclically Adjusted Book per Share: MXN172.32
  • GF Value™: MXN56.96 vs. price of MXN48.00 (15.7% below fair value)
  • GF Score™: 74/100 with 2 warning signs

No single metric tells the full story. See the MEX:BZUNN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Baozun Business Description

Address 33 Hysan Avenue, Room 1928, 19th Floor, Lee Garden One, Causeway Bay, Hong Kong, HKG
Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
74GF Score

Get the complete analysis for MEX:BZUNN

Cyclically Adjusted Book per Share is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN48.00
Price
MXN56.96
GF Value