Net margin is calculated as Net Income divided by its Revenue. Baozun's Net Income for the
three
months ended in Mar. 2026 was MXN-20 Mil. Baozun's Revenue for the
three
months ended in Mar. 2026 was MXN6,230 Mil. Therefore, Baozun's net margin for the quarter that ended in Mar. 2026 was -0.31%.
The historical rank and industry rank for Baozun's Net Margin % or its related term are showing as below:
MEX:BZUNN'
s Net Margin % Range Over the Past 10 Years
Min: -7.78 Med: 0.3 Max: 5.03
Current: -1.8
MEX:BZUNN's Net Margin % is ranked worse than 78.37% of 1128
companies
in the Retail - Cyclical industry
Industry Median: 2.33
vs MEX:BZUNN: -1.80
Baozun (MEX:BZUNN) Net Margin % Explanation
Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.
But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.
Baozun Net Margin % Related Terms
Baozun Net Margin % Historical Data
* Premium members only.
The historical data trend for Baozun's Net Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MEX:BZUNN vs HOUR, LITB, UZX: Net Margin % Comparison
For the Internet Retail subindustry, Baozun's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Baozun Net Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Baozun's Net Margin % distribution charts can be found below:
* The bar in red indicates where Baozun's Net Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Baozun (MEX:BZUNN) has a Net Margin % of -0.31% as of Mar. 2026. Net margin is the ratio of total net income to net sales. View historical data on Baozun and its competitors. According to the industry distribution chart, Baozun ranks #884 out of 1128 companies in the Retail - Cyclical industry, placing it in the top 78.4%.
Is Baozun's Net Margin % too high?
Baozun's current Net Margin % is -0.31%. Based on the distribution chart, Baozun ranks #884 out of 1128 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, Baozun has a GF Score™ of 73/100, reflecting its overall financial health beyond just this single metric.
How does Baozun's Net Margin % compare to HOUR and LITB?
According to the Retail - Cyclical industry distribution chart, Baozun ranks #884 out of 1128 companies for Net Margin %. This places Baozun in the lower half of its industry. The industry median Net Margin % is 2.33. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Net Margin % for a Retail - Cyclical company?
The median Net Margin % among Retail - Cyclical companies is 2.33, based on 1,128 companies in the industry. Companies in the top quartile (top 25%) have a Net Margin % significantly above this median, while those in the bottom quartile fall well below. However, Net Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Net Margin % mean?
A high Net Margin % can signal that a stock is expensive relative to its fundamentals. Net margin is the ratio of total net income to net sales. View historical data on Baozun and its competitors. For the Retail - Cyclical industry, the median Net Margin % is 2.33 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Baozun's current Net Margin % is -0.31%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baozun stock overvalued right now?
Baozun (MEX:BZUNN) has a current Net Margin % of -0.31%. The stock's GF Value™ is MXN55.33, compared to a current price of MXN48.00 — trading 13.2% below its estimated fair value. The current Net Margin % is -0.31%. Baozun's overall GF Score™ is 73/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Net Margin % calculated?
Net Margin % is calculated from a company's financial statements. For Baozun (MEX:BZUNN), the current Net Margin % is -0.31% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Baozun (MEX:BZUNN) Overvalued in 2026?
Based on GuruFocus' analysis, Baozun stock appears to be undervalued.
The current stock price of MXN48.00 is trading 13.2% below its estimated GF Value™ of MXN55.33.
Key valuation signals for MEX:BZUNN:
Net Margin %: -0.31%
GF Value™: MXN55.33 vs. price of MXN48.00 (13.2% below fair value)
No single metric tells the full story. See the MEX:BZUNN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
73GF Score
Get the complete analysis for MEX:BZUNN
Net Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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