Baozun (MEX:BZUNN) ROCE %: 1.07% (As of Mar. 2026)

What is Baozun ROCE %?

Baozun MEX:BZUNN 73 ROCE % is 1.07% as of Mar. 2026. GuruFocus rates MEX:BZUNN with a GF Score™ of 73/100 and a GF Value™ of MXN55.33. The stock has 2 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Baozun's annualized ROCE % for the quarter that ended in Mar. 2026 was 1.07%.

Baozun (MEX:BZUNN) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Baozun ROCE % Related Terms

Baozun ROCE % Historical Data

* Premium members only.

The historical data trend for Baozun's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baozun ROCE % Chart

Baozun Annual Data

Trend

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Dec24

Dec25

ROCE %

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-1.26

-6.92

-2.46

-0.90

-2.35

Baozun Quarterly Data
	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24	Dec24	Mar25	Jun25	Sep25	Dec25	Mar26
ROCE %	Get a 7-Day Free Trial															-4.08	0.09	-4.72	-1.17	1.07

73GF Score

Baozun Inc MEX:BZUNN

ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.

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Baozun ROCE % Calculation

Baozun's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %	=	EBIT	/	( (Capital Employed	+	Capital Employed)	/ count )
		(A: Dec. 2025 )		(A: Dec. 2024 )		(A: Dec. 2025 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(A: Dec. 2025 )		(A: Dec. 2024 )		(A: Dec. 2025 )
	=	-399.297	/	( ( (29238.143 - 10734.946)	+	(24775.007 - 9318.737) )	/ 2 )
	=	-399.297	/	( (18503.197	+	15456.27)	/ 2 )
	=	-399.297	/	16979.7335
	=	-2.35 %

Baozun's ROCE % of for the quarter that ended in Mar. 2026 is calculated as:

ROCE %	=	EBIT ⁽¹⁾	/	( (Capital Employed	+	Capital Employed)	/ count )
		(Q: Mar. 2026 )		(Q: Dec. 2025 )		(Q: Mar. 2026 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(Q: Mar. 2026 )		(Q: Dec. 2025 )		(Q: Mar. 2026 )
	=	166.656	/	( ( (24775.007 - 9318.737)	+	(25761.617 - 10038.592) )	/ 2 )
	=	166.656	/	( ( 15456.27	+	15723.025 )	/ 2 )
	=	166.656	/	15589.6475
	=	1.07 %

(1) Note: The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.

Frequently Asked Questions Learn more about ROCE % →

What does a ROCE % of 1.07% mean?

Baozun (MEX:BZUNN) has a ROCE % of 1.07% as of Mar. 2026.

Is Baozun's ROCE % too high?

Baozun's current ROCE % is 1.07%. The Retail - Cyclical industry median ROCE % is 7.58. Baozun's value of 1.07% is 85.9% below this industry median. Overall, Baozun has a GF Score™ of 73/100, reflecting its overall financial health beyond just this single metric.

How does Baozun's ROCE % compare to HOUR and LITB?

Baozun's ROCE % of 1.07% can be compared against companies in the Retail - Cyclical industry. The industry median ROCE % is 7.58. Baozun's value of 1.07% is 85.9% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.

What is a good ROCE % for a Retail - Cyclical company?

The median ROCE % among Retail - Cyclical companies is 7.58, based on 1,117 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Baozun's current ROCE % of 1.07% is 85.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.

What does a high ROCE % mean?

A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Retail - Cyclical industry, the median ROCE % is 7.58 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Baozun's current ROCE % is 1.07%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.

Is Baozun stock overvalued right now?

Baozun (MEX:BZUNN) has a current ROCE % of 1.07%. The stock's GF Value™ is MXN55.33, compared to a current price of MXN48.00 — trading 13.2% below its estimated fair value. The current ROCE % is 1.07% and 85.9% below the Retail - Cyclical industry median of 7.58. Baozun's overall GF Score™ is 73/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.

How is ROCE % calculated?

ROCE % is calculated from a company's financial statements. For Baozun (MEX:BZUNN), the current ROCE % is 1.07% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Baozun (MEX:BZUNN) Overvalued in 2026?

Based on GuruFocus' analysis, Baozun stock appears to be undervalued. The current stock price of MXN48.00 is trading 13.2% below its estimated GF Value™ of MXN55.33.

Key valuation signals for MEX:BZUNN:

ROCE %: 1.07%
GF Value™: MXN55.33 vs. price of MXN48.00 (13.2% below fair value)
GF Score™: 73/100 with 2 warning signs
Industry Position: 85.9% below the Retail - Cyclical median

No single metric tells the full story. See the MEX:BZUNN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Baozun Business Description

Industry Consumer Cyclical Retail - Cyclical

Comparable Companies HOUR LITB UZX NHTC AAQL MOGU KPEA SBDS YJ JWEL AMZN BABA PDD XAMS:PRX MELI DASH HKSE:03690 SE EBAY JSE:NPN

Other Exchanges BZUN:USA 09991:Hong Kong 0HLU:UK 2BZ:Germany

Address 33 Hysan Avenue, Room 1928, 19th Floor, Lee Garden One, Causeway Bay, Hong Kong, HKG

Website https://www.baozun.com

Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.

73GF Score

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ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN48.00

Price

MXN55.33

GF Value

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