Baozun (MEX:BZUNN) FCF Yield %: 22.61 (As of Jun. 25, 2026)


MEX:BZUNN Baozun Inc MEX:BZUNN
73 GF Score
Price MXN48.00
GF Value MXN55.33
! 2 Warning Signs
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What is Baozun FCF Yield %?

Baozun MEX:BZUNN 73 FCF Yield % is 22.61 as of Jun. 25, 2026. GuruFocus rates MEX:BZUNN with a GF Score™ of 73/100 and a GF Value™ of MXN55.33. The stock has 2 warning signs investors should review. Among 1,128 Retail - Cyclical companies, Baozun ranks better than 86.08% on this metric.

FCF Yield % is calculated as Free Cash Flow divided by Market Capitalization. It is a financial solvency ratio that compares the free cash flow a company is expected to earn against its market value.

As of today, Baozun's Trailing 12-Month Free Cash Flow is MXN684 Mil, and Market Cap is MXN2,790 Mil. Therefore, Baozun's FCF Yield % for today is 22.61%.

The historical rank and industry rank for Baozun's FCF Yield % or its related term are showing as below:

MEX:BZUNN' s FCF Yield % Range Over the Past 10 Years
Min: 0   Med: 0   Max: 22.61
Current: 22.61


During the past 13 years, the highest FCF Yield % of Baozun was 22.61%. The lowest was 0.00%. And the median was 0.00%.

MEX:BZUNN's FCF Yield % is ranked better than
86.08% of 1128 companies
in the Retail - Cyclical industry
Industry Median: 4.235 vs MEX:BZUNN: 22.61

Baozun's FCF Margin % for the quarter that ended in Mar. 2026 was 0.00%.


Baozun FCF Yield % Explanation

Similar to Earnings Yield %, FCF Yield % is financial solvency ratio. A lower ratio suggests a less attractive investment, indicating that investors might not receive substantial returns in proportion to their investment. Conversely, a high free cash flow yield signals that a company generates sufficient cash to comfortably meet its debts, obligations, and dividend payments, making it a promising investment choice.


Baozun FCF Yield % Related Terms


Baozun FCF Yield % Historical Data

* Premium members only.

The historical data trend for Baozun's FCF Yield % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baozun FCF Yield % Chart

Baozun Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
FCF Yield %
Get a 7-Day Free Trial Premium Member Only Premium Member Only -7.13 4.95 12.37 -8.36 24.44

Baozun Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
FCF Yield % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

MEX:BZUNN vs HOUR, LITB, UZX: FCF Yield % Comparison

For the Internet Retail subindustry, Baozun's FCF Yield %, along with its competitors' market caps and FCF Yield % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Baozun FCF Yield % vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Baozun's FCF Yield % distribution charts can be found below:

* The bar in red indicates where Baozun's FCF Yield % falls into.


MEX:BZUNN
73GF Score
Baozun Inc MEX:BZUNN
FCF Yield % is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Baozun FCF Yield % Calculation

FCF Yield % is a financial solvency ratio that compares the free cash flow a company is expected to earn against its market value.

Baozun's FCF Yield % for the fiscal year that ended in Dec. 2025 is calculated as

FCF Yield %=Free Cash Flow / Market Cap
=681.528 / 2789.088
=24.44%

Baozun's annualized FCF Yield % for the quarter that ended in Mar. 2026 is calculated as

FCF Yield %=Free Cash Flow * Annualized Factor / Market Cap
=0 * 4 / 2789.088
=0.00%

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about FCF Yield % →
What does a FCF Yield % of 22.61 mean?
Baozun (MEX:BZUNN) has a FCF Yield % of 22.61 as of Jun. 25, 2026. FCF Yield is calculated as Free Cash Flow divided by Market Capitalization. View historical data on Baozun and its competitors. According to the industry distribution chart, Baozun ranks #157 out of 1128 companies in the Retail - Cyclical industry, placing it in the top 13.9%.
Is Baozun's FCF Yield % too high?
Baozun's current FCF Yield % is 22.61. The Retail - Cyclical industry median FCF Yield % is 4.24. Baozun's value of 22.61 is 433.9% above this industry median. Based on the distribution chart, Baozun ranks #157 out of 1128 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, Baozun has a GF Score™ of 73/100, reflecting its overall financial health beyond just this single metric.
How does Baozun's FCF Yield % compare to HOUR and LITB?
According to the Retail - Cyclical industry distribution chart, Baozun ranks #157 out of 1128 companies for FCF Yield %. This places Baozun in the top 14% of its industry — outperforming the majority of peers. The industry median FCF Yield % is 4.24. Baozun's value of 22.61 is 433.9% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Yield % for a Retail - Cyclical company?
The median FCF Yield % among Retail - Cyclical companies is 4.24, based on 1,128 companies in the industry. Companies in the top quartile (top 25%) have a FCF Yield % significantly above this median, while those in the bottom quartile fall well below. However, FCF Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Baozun's current FCF Yield % of 22.61 is 433.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Yield % mean?
A high FCF Yield % can signal that a stock is expensive relative to its fundamentals. FCF Yield is calculated as Free Cash Flow divided by Market Capitalization. View historical data on Baozun and its competitors. For the Retail - Cyclical industry, the median FCF Yield % is 4.24 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Baozun's current FCF Yield % is 22.61. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baozun stock overvalued right now?
Baozun (MEX:BZUNN) has a current FCF Yield % of 22.61. The stock's GF Value™ is MXN55.33, compared to a current price of MXN48.00 — trading 13.2% below its estimated fair value. The current FCF Yield % is 22.61 and 433.9% above the Retail - Cyclical industry median of 4.24. Baozun's overall GF Score™ is 73/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Yield % calculated?
FCF Yield % is calculated from a company's financial statements. For Baozun (MEX:BZUNN), the current FCF Yield % is 22.61 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Baozun (MEX:BZUNN) Overvalued in 2026?

Based on GuruFocus' analysis, Baozun stock appears to be undervalued. The current stock price of MXN48.00 is trading 13.2% below its estimated GF Value™ of MXN55.33.

Key valuation signals for MEX:BZUNN:

  • FCF Yield %: 22.61
  • GF Value™: MXN55.33 vs. price of MXN48.00 (13.2% below fair value)
  • GF Score™: 73/100 with 2 warning signs
  • Industry Position: 433.9% above the Retail - Cyclical median (#157 of 1128)

No single metric tells the full story. See the MEX:BZUNN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Baozun Business Description

Address 33 Hysan Avenue, Room 1928, 19th Floor, Lee Garden One, Causeway Bay, Hong Kong, HKG
Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
73GF Score

Get the complete analysis for MEX:BZUNN

FCF Yield % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN48.00
Price
MXN55.33
GF Value