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Baozun has the GF Score of 74, which implies that the company
is
Likely to have average performance.
The GF Score is a stock performance ranking system developed by GuruFocus using five aspects of valuation, which has been found to be closely correlated to the long-term performances of stocks by backtesting from 2006 to 2021. The stocks with a higher GF Score generally generate higher returns than those with lower GF Scores. Therefore, when picking stocks, investors should invest in companies with high GF Scores. The GF Score ranges from 0 to 100, with 100 as the highest rank.
GF Score takes following five key aspects into consideration:
Each one of these components is ranked and the ranks also have positive correlation with the long term performances of stocks. The GF score is calculated using the five key aspects of analysis. Through backtesting, we know that each of these key aspects has a different impact on the stock price performance. Thus, they are weighted differently when calculating the total score. The Profitability Rank and the Growth Rank are weighted fully, while other parameters have less weight.
Based on research and backtesting result, GuruFocus believes Baozun
is
Likely to have average performance.
Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.
Based on the historical long-term performances among five valuation aspects, the GF Score is found to be closely correlated to the long-term performances of stocks. It ranges from 0 to 100, with 100 as the highest. GuruFocus divided GF Score into following 5 categories:
GF Score
Performance Potential and All-in-One Screener Examples (1)
(1) These are some simple examples. You can access our GF Score filter under All-in-One Screener’s Fundamental tab.
Baozun GF Score Related Terms
MEX:BZUNN vs ZHJD, HOUR, LITB: GF Score Comparison
For the Internet Retail subindustry, Baozun's GF Score, along with its competitors' market caps and GF Score data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Baozun GF Score vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Baozun's GF Score distribution charts can be found below:
* The bar in red indicates where Baozun's GF Score falls into.
Baozun (MEX:BZUNN) has a GF Score of 74 as of Aug. 17, 2026. GF Score is a stock performance ranking system developed by GuruFocus using five aspects of valuation. View historical data on Baozun and its competitors. This is 10% above median its historical median of 67.00. Over the past decade, Baozun's GF Score has ranged from 15.00 to 81.00.
Is Baozun's GF Score too high?
Baozun's current GF Score of 74 is 10% above median its 10-year median of 67.00. Over the past 10 years, this metric has ranged from a low of 15.00 to a high of 81.00. Overall, Baozun has a GF Score™ of 74/100, reflecting its overall financial health beyond just this single metric.
How does Baozun's GF Score compare to ZHJD and HOUR?
Baozun's GF Score of 74 can be compared against companies in the Retail - Cyclical industry. Historically, Baozun's own GF Score has ranged from 15.00 to 81.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Score for a Retail - Cyclical company?
A good GF Score depends on the Retail - Cyclical industry context. However, GF Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Score mean?
A high GF Score can signal that a stock is expensive relative to its fundamentals. GF Score is a stock performance ranking system developed by GuruFocus using five aspects of valuation. View historical data on Baozun and its competitors. Baozun's current GF Score is 74, which is 10% above median its own 10-year median of 67.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baozun stock overvalued right now?
Baozun (MEX:BZUNN) has a current GF Score of 74. The stock's GF Value™ is MXN56.96, compared to a current price of MXN48.00 — trading 15.7% below its estimated fair value. The current GF Score is 74, which is 10% above median its 10-year median of 67.00. Baozun's overall GF Score™ is 74/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Score calculated?
GF Score is calculated from a company's financial statements. For Baozun (MEX:BZUNN), the current GF Score is 74 as of Aug. 17, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Baozun (MEX:BZUNN) Overvalued in 2026?
Based on GuruFocus' analysis, Baozun stock appears to be undervalued.
The current stock price of MXN48.00 is trading 15.7% below its estimated GF Value™ of MXN56.96.
Key valuation signals for MEX:BZUNN:
GF Score: 74 (10% above median its 10-year median of 67.00)
GF Value™: MXN56.96 vs. price of MXN48.00 (15.7% below fair value)
No single metric tells the full story. See the MEX:BZUNN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
74GF Score
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