The Trade Desk (MEX:TTD) Cyclically Adjusted Book per Share: MXN54.35 (As of Jun. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

MEX:TTD The Trade Desk Inc MEX:TTD
91 GF Score
Price MXN230.75
GF Value MXN1,890.32
Valuation Significantly Undervalued
! 2 Warning Signs
View Full Analysis

What is The Trade Desk Cyclically Adjusted Book per Share?

The Trade Desk MEX:TTD +2.45% 91 Cyclically Adjusted Book per Share is MXN54.35 as of Jun. 2026. GuruFocus rates MEX:TTD with a GF Score™ of 91/100 and a GF Value™ of MXN1,890.32 (Significantly Undervalued). The stock has 2 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted Book per Share and the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted Book Value per Share of a company over the past 10 years.

The Trade Desk's adjusted book value per share for the three months ended in Jun. 2026 was MXN95.585. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is MXN54.35 for the trailing ten years ended in Jun. 2026.

During the past 12 months, The Trade Desk's average Cyclically Adjusted Book Growth Rate was 18.30% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the Cyclically Adjusted Book Growth Rate using Cyclically Adjusted Book per Share data.

As of today (2026-08-12), The Trade Desk's current stock price is MXN230.75. The Trade Desk's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 was MXN54.35. The Trade Desk's Cyclically Adjusted PB Ratio of today is 4.25.

During the past 12 years, the highest Cyclically Adjusted PB Ratio of The Trade Desk was 32.14. The lowest was 4.22. And the median was 14.06.


The Trade Desk  (MEX:TTD) Cyclically Adjusted Book per Share Explanation

If a company grows much fast than inflation, Cyclically Adjusted Book per Share may underestimate the company's equity. Cyclically Adjusted PB Ratio can seem to be too high even the actual PB Ratio is low.

For the Cyclically Adjusted PB Ratio, the book value of the past 10 years are inflation-adjusted and averaged. The result is used for P/B calculation. Since it looks at the average over the last 10 years, the Cyclically Adjusted PB Ratio is also called CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

The Trade Desk's Cyclically Adjusted PB Ratio of today is calculated as

Cyclically Adjusted PB Ratio=Share Price/Cyclically Adjusted Book per Share
=230.75/54.35
=4.25

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 12 years, the highest Cyclically Adjusted PB Ratio of The Trade Desk was 32.14. The lowest was 4.22. And the median was 14.06.


Be Aware

Cyclically Adjusted PB Ratio works better for cyclical companies. It gives you a better idea on the company's real book value.


The Trade Desk Cyclically Adjusted Book per Share Related Terms


The Trade Desk Cyclically Adjusted Book per Share Historical Data

* Premium members only.

The historical data trend for The Trade Desk's Cyclically Adjusted Book per Share can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

The Trade Desk Cyclically Adjusted Book per Share Chart

The Trade Desk Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted Book per Share
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 52.30

The Trade Desk Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted Book per Share Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 50.37 51.04 52.30 55.19 54.35

MEX:TTD vs LFTO, MGNI, ZD: Cyclically Adjusted Book per Share Comparison

For the Advertising Agencies subindustry, The Trade Desk's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


The Trade Desk Cyclically Adjusted PB Ratio vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, The Trade Desk's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where The Trade Desk's Cyclically Adjusted PB Ratio falls into.


MEX:TTD
91GF Score
The Trade Desk Inc MEX:TTD
Cyclically Adjusted Book per Share is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

The Trade Desk Cyclically Adjusted Book per Share Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted Book per Share and the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted Book Value per Share of a company over the past 10 years.

What is Cyclically Adjusted Book per Share? How do we calculate Cyclically Adjusted Book per Share?

Cyclically Adjusted Book per Share is the average of the inflation adjusted Book Value per Share of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the Cyclically Adjusted Book per Share of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the book value per share from 2001 through 2010.

We adjusted the 2001 book value per share data with the total inflation from 2001 through 2010 to the equivalent book value in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart's book value is $1 a share in 2001, then the 2001's equivalent book value in 2010 is $1.4 a share. If Wal-Mart's book value is $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 book value in 2010 is $1.35. So on and so forth, you get the equivalent book value per share of past 10 years. Then you add them together and divided the sum by the count to get Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, The Trade Desk's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book= Book Value per Share /CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=95.585/333.9520*333.9520
=95.585

Current CPI (Jun. 2026) = 333.9520.

The Trade Desk Quarterly Data

Book Value per Share CPI Adj_Book
201609 7.316 241.428 10.120
201612 8.661 241.432 11.980
201703 8.136 243.801 11.144
201706 8.828 244.955 12.035
201709 9.523 246.819 12.885
201712 11.583 246.524 15.691
201803 11.355 249.554 15.195
201806 13.800 251.989 18.289
201809 14.597 252.439 19.310
201812 17.662 251.233 23.477
201903 18.727 254.202 24.602
201906 21.047 256.143 27.440
201909 23.425 256.759 30.468
201912 25.403 256.974 33.013
202003 34.332 258.115 44.419
202006 37.459 257.797 48.525
202009 39.181 260.280 50.271
202012 42.572 260.474 54.581
202103 46.632 264.877 58.793
202106 50.024 271.696 61.486
202109 55.741 274.310 67.861
202112 64.809 278.802 77.629
202203 67.559 287.504 78.474
202206 73.331 296.311 82.646
202209 78.671 296.808 88.516
202212 84.084 296.797 94.610
202303 71.658 301.836 79.283
202306 72.466 305.109 79.316
202309 76.588 307.789 83.098
202312 75.138 306.746 81.802
202403 73.572 312.332 78.665
202406 89.641 314.175 95.284
202409 104.777 315.301 110.975
202412 123.980 315.605 131.187
202503 113.063 319.799 118.067
202506 103.614 322.561 107.273
202509 98.425 324.800 101.198
202512 93.993 324.054 96.864
202603 94.114 330.213 95.180
202606 95.585 333.952 95.585

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

What does a Cyclically Adjusted Book per Share of MXN54.35 mean?
The Trade Desk (MEX:TTD) has a Cyclically Adjusted Book per Share of MXN54.35 as of Jun. 2026. Cyclically adjusted book value per share represents the company's inflation-adjusted book value per share over a 10-year period. View historical data on The Trade Desk and its competitors.
Is The Trade Desk's Cyclically Adjusted Book per Share too high?
The Trade Desk's current Cyclically Adjusted Book per Share is MXN54.35. Overall, The Trade Desk has a GF Score™ of 91/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does The Trade Desk's Cyclically Adjusted Book per Share compare to LFTO and MGNI?
The Trade Desk's Cyclically Adjusted Book per Share of MXN54.35 can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted Book per Share for a Media - Diversified company?
A good Cyclically Adjusted Book per Share depends on the Media - Diversified industry context. However, Cyclically Adjusted Book per Share should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted Book per Share mean?
A high Cyclically Adjusted Book per Share can signal that a stock is expensive relative to its fundamentals. Cyclically adjusted book value per share represents the company's inflation-adjusted book value per share over a 10-year period. View historical data on The Trade Desk and its competitors. The Trade Desk's current Cyclically Adjusted Book per Share is MXN54.35. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Trade Desk stock overvalued right now?
Based on GuruFocus' analysis, The Trade Desk (MEX:TTD) is currently considered Significantly Undervalued. The stock's GF Value™ is MXN1,890.32, compared to a current price of MXN230.75 — trading 87.8% below its estimated fair value. The current Cyclically Adjusted Book per Share is MXN54.35. The Trade Desk's overall GF Score™ is 91/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted Book per Share calculated?
Cyclically Adjusted Book per Share is calculated from a company's financial statements. For The Trade Desk (MEX:TTD), the current Cyclically Adjusted Book per Share is MXN54.35 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is The Trade Desk (MEX:TTD) Overvalued in 2026?

Based on GuruFocus' analysis, The Trade Desk stock appears to be undervalued. The current stock price of MXN230.75 is trading 87.8% below its estimated GF Value™ of MXN1,890.32. GuruFocus considers The Trade Desk to be Significantly Undervalued.

Key valuation signals for MEX:TTD:

  • Cyclically Adjusted Book per Share: MXN54.35
  • GF Value™: MXN1,890.32 vs. price of MXN230.75 (87.8% below fair value)
  • GF Score™: 91/100 with 2 warning signs

No single metric tells the full story. See the MEX:TTD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


The Trade Desk Business Description

Address 42 North Chestnut Street, Ventura, CA, USA, 93001
The Trade Desk provides a self-service platform that helps advertisers and ad agencies programmatically find and purchase digital ad inventory (display, video, audio, and social) on devices like computers, smartphones, and connected TVs. The firm's platform is referred to as a DSP in the digital ad industry, and it generates revenue from fees based on a percentage of what its clients spend on advertising, sometimes referred to as a "take rate."
91GF Score

Get the complete analysis for MEX:TTD

Cyclically Adjusted Book per Share is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN230.75
Price
MXN1,890.32
GF Value