The Trade Desk (MEX:TTD) Tariff Resilience Score: 9/10 (As of Jul. 05, 2026)


MEX:TTD The Trade Desk Inc MEX:TTD
89 GF Score
Price MXN320.00
GF Value MXN2,097.26
Valuation Significantly Undervalued
! 2 Warning Signs
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What is The Trade Desk Tariff Resilience Score?

The Trade Desk MEX:TTD -4.76% 89 Tariff Resilience Score is 9 as of Jul. 05, 2026. GuruFocus rates MEX:TTD with a GF Score™ of 89/100 and a GF Value™ of MXN2,097.26 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 1,036 Media - Diversified companies, The Trade Desk ranks better than 99.81% on this metric.

The Trade Desk has the Tariff Resilience Score of 9, which implies that the company might have Highly Resilient.

The Trade Desk has As a digital advertising platform, The Trade Desk has minimal exposure to physical goods tariffs. Its global client base and digital nature provide high resilience against trade tariffs, with no significant historical impact.

Tariff Resilience Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more.

The company's exposure to international trade tariffs based on these criteria:

1. Global supply chain dependencies
2. Manufacturing locations versus sales markets
3. Import/export balance and percentage of revenue
4. Historical impact from previous tariff changes
5. Available mitigation strategies (alternative suppliers, pricing power)
6. Industry-specific tariff exemptions or vulnerabilities

Based on the research, GuruFocus believes The Trade Desk might have Highly Resilient.

The Trade Desk  (MEX:TTD) Tariff Resilience Score Explanation

The Tariff Resilience Score ranges from 0 to 10, with 10 as the most resilient. GuruFocus divided Moat Score into following 3 categories:

Tariff Resilience Score Resilience Level
7 - 10Highly Resilient
4 - 6Average Resilient
0 - 3Highly Vulnerable

The Trade Desk Tariff Resilience Score Related Terms

MEX:TTD vs LFTO, MGNI, ZD: Tariff Resilience Score Comparison

For the Advertising Agencies subindustry, The Trade Desk's Tariff Resilience Score, along with its competitors' market caps and Tariff Resilience Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

The Trade Desk Tariff Resilience Score vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, The Trade Desk's Tariff Resilience Score distribution charts can be found below:

* The bar in red indicates where The Trade Desk's Tariff Resilience Score falls into.


MEX:TTD
89GF Score
The Trade Desk Inc MEX:TTD
Tariff Resilience Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis
What does a Tariff Resilience Score of 9 mean?
The Trade Desk (MEX:TTD) has a Tariff Resilience Score of 9 as of Jul. 05, 2026. Tariff Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more. According to the industry distribution chart, The Trade Desk ranks #2 out of 1036 companies in the Media - Diversified industry, placing it in the top 0.2%.
Is The Trade Desk's Tariff Resilience Score too high?
The Trade Desk's current Tariff Resilience Score is 9. Based on the distribution chart, The Trade Desk ranks #2 out of 1036 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, The Trade Desk has a GF Score™ of 89/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does The Trade Desk's Tariff Resilience Score compare to LFTO and MGNI?
According to the Media - Diversified industry distribution chart, The Trade Desk ranks #2 out of 1036 companies for Tariff Resilience Score. This places The Trade Desk in the top 0% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Tariff Resilience Score for a Media - Diversified company?
A good Tariff Resilience Score depends on the Media - Diversified industry context. However, Tariff Resilience Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Tariff Resilience Score mean?
A high Tariff Resilience Score can signal that a stock is expensive relative to its fundamentals. Tariff Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more. The Trade Desk's current Tariff Resilience Score is 9. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Trade Desk stock overvalued right now?
Based on GuruFocus' analysis, The Trade Desk (MEX:TTD) is currently considered Significantly Undervalued. The stock's GF Value™ is MXN2,097.26, compared to a current price of MXN320.00 — trading 84.7% below its estimated fair value. The current Tariff Resilience Score is 9. The Trade Desk's overall GF Score™ is 89/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Tariff Resilience Score calculated?
Tariff Resilience Score is calculated from a company's financial statements. For The Trade Desk (MEX:TTD), the current Tariff Resilience Score is 9 as of Jul. 05, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is The Trade Desk (MEX:TTD) Overvalued in 2026?

Based on GuruFocus' analysis, The Trade Desk stock appears to be undervalued. The current stock price of MXN320.00 is trading 84.7% below its estimated GF Value™ of MXN2,097.26. GuruFocus considers The Trade Desk to be Significantly Undervalued.

Key valuation signals for MEX:TTD:

  • Tariff Resilience Score: 9
  • GF Value™: MXN2,097.26 vs. price of MXN320.00 (84.7% below fair value)
  • GF Score™: 89/100 with 2 warning signs

No single metric tells the full story. See the MEX:TTD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

The Trade Desk Business Description

Address 42 North Chestnut Street, Ventura, CA, USA, 93001
The Trade Desk provides a self-service platform that helps advertisers and ad agencies programmatically find and purchase digital ad inventory (display, video, audio, and social) on devices like computers, smartphones, and connected TVs. The firm's platform is referred to as a DSP in the digital ad industry, and it generates revenue from fees based on a percentage of what its clients spend on advertising, sometimes referred to as a "take rate."
89GF Score

Get the complete analysis for MEX:TTD

Tariff Resilience Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN320.00
Price
MXN2,097.26
GF Value