The Trade DeskMEX:TTD -0.42%89 Shareholder Yield % is 11.85% as of Mar. 2026, which is 13067% above its 10-year median of 0.09. GuruFocus rates MEX:TTD with a GF Score™ of 89/100 and a GF Value™ of MXN2,201.24 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 994 Media - Diversified companies, The Trade Desk ranks better than 84.81% on this metric.
Shareholder Yield % is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. It is a measure of shareholder return.
As of today, The Trade Desk's Shareholder Yield % was 11.85%.
The Trade Desk (MEX:TTD) Shareholder Yield % Explanation
Shareholder Yield % is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. The term was coined by William W. Priest of Epoch Investment Partners in a paper in 2005 entitled The Case for Shareholder Yield as a Dominant Driver of Future Equity Returns. William Priest indicated that "shareholder yield is a term that we came up with to reflect the various ways dividends can be paid to owners of a business in a publicly-traded company."
Dividend Yield % shows how much a company pays out in dividends each year relative to its stock price, which is most obvious form of shareholder return.
Buyback Yield % is the net repurchase of shares outstanding over the market capital of the company. Shares repurchases also increase shareholder value by returning the money back to shareholders.
Net Debt Paydown Yield % is the change in average of four quarters of company's total debt over a company's market cap. Assuming the total value of a company remains that same, shareholder value is increased as debt is reduced.
The Trade Desk Shareholder Yield % Related Terms
The Trade Desk Shareholder Yield % Historical Data
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The historical data trend for The Trade Desk's Shareholder Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MEX:TTD vs LFTO, MGNI, ZD: Shareholder Yield % Comparison
For the Advertising Agencies subindustry, The Trade Desk's Shareholder Yield %, along with its competitors' market caps and Shareholder Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Trade Desk Shareholder Yield % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, The Trade Desk's Shareholder Yield % distribution charts can be found below:
* The bar in red indicates where The Trade Desk's Shareholder Yield % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
* All the data are calculated by TTM values. Note that if a companies is traded in several exchanges, then we calculate the company level data for Shareholder Yield % using the primary share class stock data. The calculation result in definition page is for demonstration purpose only, and it's showing the share class level data. Therefore, the numbers in the calculation may differ from elsewhere if the stock is not a primary share.
The Trade Desk (MEX:TTD) has a Shareholder Yield % of 11.85% as of Mar. 2026. Shareholder Yield is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. View historical data on The Trade Desk and its competitors. This is 13067% above median its historical median of 0.09. According to the industry distribution chart, The Trade Desk ranks #151 out of 994 companies in the Media - Diversified industry, placing it in the top 15.2%.
Is The Trade Desk's Shareholder Yield % too high?
The Trade Desk's current Shareholder Yield % of 11.85% is 13067% above median its 10-year median of 0.09. The Media - Diversified industry median Shareholder Yield % is 1.45. The Trade Desk's value of 11.85% is 717.2% above this industry median. Based on the distribution chart, The Trade Desk ranks #151 out of 994 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, The Trade Desk has a GF Score™ of 89/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does The Trade Desk's Shareholder Yield % compare to LFTO and MGNI?
According to the Media - Diversified industry distribution chart, The Trade Desk ranks #151 out of 994 companies for Shareholder Yield %. This places The Trade Desk in the top 15% of its industry — outperforming the majority of peers. The industry median Shareholder Yield % is 1.45. The Trade Desk's value of 11.85% is 717.2% above this benchmark. While the company's 10-year median is 0.09 vs. the industry median of 1.45, The Trade Desk has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Shareholder Yield % for a Media - Diversified company?
The median Shareholder Yield % among Media - Diversified companies is 1.45, based on 994 companies in the industry. Companies in the top quartile (top 25%) have a Shareholder Yield % significantly above this median, while those in the bottom quartile fall well below. However, Shareholder Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. The Trade Desk's current Shareholder Yield % of 11.85% is 717.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Shareholder Yield % mean?
A high Shareholder Yield % can signal that a stock is expensive relative to its fundamentals. Shareholder Yield is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. View historical data on The Trade Desk and its competitors. For the Media - Diversified industry, the median Shareholder Yield % is 1.45 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The Trade Desk's current Shareholder Yield % is 11.85%, which is 13067% above median its own 10-year median of 0.09. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Trade Desk stock overvalued right now?
Based on GuruFocus' analysis, The Trade Desk (MEX:TTD) is currently considered Significantly Undervalued. The stock's GF Value™ is MXN2,201.24, compared to a current price of MXN336.00 — trading 84.7% below its estimated fair value. The current Shareholder Yield % is 11.85%, which is 13067% above median its 10-year median of 0.09 and 717.2% above the Media - Diversified industry median of 1.45. The Trade Desk's overall GF Score™ is 89/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Shareholder Yield % calculated?
Shareholder Yield % is calculated from a company's financial statements. For The Trade Desk (MEX:TTD), the current Shareholder Yield % is 11.85% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Trade Desk (MEX:TTD) Overvalued in 2026?
Based on GuruFocus' analysis, The Trade Desk stock appears to be undervalued.
The current stock price of MXN336.00 is trading 84.7% below its estimated GF Value™ of MXN2,201.24.
GuruFocus considers The Trade Desk to be Significantly Undervalued.
Key valuation signals for MEX:TTD:
Shareholder Yield %: 11.85% (13067% above median its 10-year median of 0.09)
GF Value™: MXN2,201.24 vs. price of MXN336.00 (84.7% below fair value)
Industry Position: 717.2% above the Media - Diversified median (#151 of 994)
No single metric tells the full story. See the MEX:TTD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
The Trade Desk provides a self-service platform that helps advertisers and ad agencies programmatically find and purchase digital ad inventory (display, video, audio, and social) on devices like computers, smartphones, and connected TVs. The firm's platform is referred to as a DSP in the digital ad industry, and it generates revenue from fees based on a percentage of what its clients spend on advertising, sometimes referred to as a "take rate."
89GF Score
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