The Trade Desk (MEX:TTD) Cyclically Adjusted PS Ratio: 6.05 (As of Jul. 17, 2026) — 59% Below Median

Author: Vera Yuan Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

MEX:TTD The Trade Desk Inc MEX:TTD
89 GF Score
Price MXN336.00
GF Value MXN2,209.31
Valuation Significantly Undervalued
! 2 Warning Signs
View Full Analysis

What is The Trade Desk Cyclically Adjusted PS Ratio?

The Trade Desk MEX:TTD -1.18% 89 Cyclically Adjusted PS Ratio is 6.05 as of Jul. 17, 2026, which is 59% below its 10-year median of 14.87. GuruFocus rates MEX:TTD with a GF Score™ of 89/100 and a GF Value™ of MXN2,209.31 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 734 Media - Diversified companies, The Trade Desk ranks worse than 94.41% on this metric.

As of today (2026-07-17), The Trade Desk's current share price is MXN336.00. The Trade Desk's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 was MXN55.55. The Trade Desk's Cyclically Adjusted PS Ratio for today is 6.05.

The historical rank and industry rank for The Trade Desk's Cyclically Adjusted PS Ratio or its related term are showing as below:

MEX:TTD' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 6.06   Med: 14.87   Max: 34.18
Current: 6.32

During the past years, The Trade Desk's highest Cyclically Adjusted PS Ratio was 34.18. The lowest was 6.06. And the median was 14.87.

MEX:TTD's Cyclically Adjusted PS Ratio is ranked worse than
94.41% of 734 companies
in the Media - Diversified industry
Industry Median: 0.795 vs MEX:TTD: 6.32

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

The Trade Desk's adjusted revenue per share data for the three months ended in Mar. 2026 was MXN26.048. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is MXN55.55 for the trailing ten years ended in Mar. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


The Trade Desk  (MEX:TTD) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


The Trade Desk Cyclically Adjusted PS Ratio Related Terms


The Trade Desk Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for The Trade Desk's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

The Trade Desk Cyclically Adjusted PS Ratio Chart

The Trade Desk Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 13.39

The Trade Desk Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 22.62 28.58 18.30 13.39 7.50

MEX:TTD vs LFTO, MGNI, ZD: Cyclically Adjusted PS Ratio Comparison

For the Advertising Agencies subindustry, The Trade Desk's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


The Trade Desk Cyclically Adjusted PS Ratio vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, The Trade Desk's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where The Trade Desk's Cyclically Adjusted PS Ratio falls into.


MEX:TTD
89GF Score
The Trade Desk Inc MEX:TTD
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

The Trade Desk Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

The Trade Desk's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=336.00/55.55
=6.05

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

The Trade Desk's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, The Trade Desk's adjusted Revenue per Share data for the three months ended in Mar. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=26.048/330.2130*330.2130
=26.048

Current CPI (Mar. 2026) = 330.2130.

The Trade Desk Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201606 2.282 241.018 3.127
201609 6.001 241.428 8.208
201612 3.815 241.432 5.218
201703 2.306 243.801 3.123
201706 2.995 244.955 4.037
201709 3.257 246.819 4.357
201712 4.534 246.524 6.073
201803 3.494 249.554 4.623
201806 4.879 251.989 6.394
201809 4.772 252.439 6.242
201812 6.734 251.233 8.851
201903 4.960 254.202 6.443
201906 6.423 256.143 8.280
201909 6.748 256.759 8.678
201912 8.478 256.974 10.894
202003 7.797 258.115 9.975
202006 6.611 257.797 8.468
202009 9.699 260.280 12.305
202012 12.789 260.474 16.213
202103 9.024 264.877 11.250
202106 11.214 271.696 13.629
202109 12.409 274.310 14.938
202112 16.220 278.802 19.211
202203 12.967 287.504 14.893
202206 15.594 296.311 17.378
202209 15.872 296.808 17.658
202212 17.678 296.797 19.668
202303 13.806 301.836 15.104
202306 15.939 305.109 17.250
202309 17.120 307.789 18.367
202312 20.579 306.746 22.153
202403 16.365 312.332 17.302
202406 21.416 314.175 22.509
202409 24.606 315.301 25.770
202412 30.489 315.605 31.900
202503 25.058 319.799 25.874
202506 26.359 322.561 26.984
202509 27.515 324.800 27.974
202512 31.593 324.054 32.193
202603 26.048 330.213 26.048

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 6.05 mean?
The Trade Desk (MEX:TTD) has a Cyclically Adjusted PS Ratio of 6.05 as of Jul. 17, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on The Trade Desk and its competitors. This is 59% below median its historical median of 14.87. Over the past decade, The Trade Desk's Cyclically Adjusted PS Ratio has ranged from 6.06 to 34.18. According to the industry distribution chart, The Trade Desk ranks #693 out of 734 companies in the Media - Diversified industry, placing it in the top 94.4%.
Is The Trade Desk's Cyclically Adjusted PS Ratio too high?
The Trade Desk's current Cyclically Adjusted PS Ratio of 6.05 is 59% below median its 10-year median of 14.87. Over the past 10 years, this metric has ranged from a low of 6.06 to a high of 34.18. The Media - Diversified industry median Cyclically Adjusted PS Ratio is 0.80. The Trade Desk's value of 6.05 is 661% above this industry median. Based on the distribution chart, The Trade Desk ranks #693 out of 734 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, The Trade Desk has a GF Score™ of 89/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does The Trade Desk's Cyclically Adjusted PS Ratio compare to LFTO and MGNI?
According to the Media - Diversified industry distribution chart, The Trade Desk ranks #693 out of 734 companies for Cyclically Adjusted PS Ratio. This places The Trade Desk in the lower half of its industry. The industry median Cyclically Adjusted PS Ratio is 0.80. The Trade Desk's value of 6.05 is 661% above this benchmark. Historically, The Trade Desk's own Cyclically Adjusted PS Ratio has ranged from 6.06 to 34.18 over the past decade. While the company's 10-year median is 14.87 vs. the industry median of 0.80, The Trade Desk has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Media - Diversified company?
The median Cyclically Adjusted PS Ratio among Media - Diversified companies is 0.80, based on 734 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. The Trade Desk's current Cyclically Adjusted PS Ratio of 6.05 is 661% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on The Trade Desk and its competitors. For the Media - Diversified industry, the median Cyclically Adjusted PS Ratio is 0.80 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The Trade Desk's current Cyclically Adjusted PS Ratio is 6.05, which is 59% below median its own 10-year median of 14.87. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Trade Desk stock overvalued right now?
Based on GuruFocus' analysis, The Trade Desk (MEX:TTD) is currently considered Significantly Undervalued. The stock's GF Value™ is MXN2,209.31, compared to a current price of MXN336.00 — trading 84.8% below its estimated fair value. The current Cyclically Adjusted PS Ratio is 6.05, which is 59% below median its 10-year median of 14.87 and 661% above the Media - Diversified industry median of 0.80. The Trade Desk's overall GF Score™ is 89/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For The Trade Desk (MEX:TTD), the current Cyclically Adjusted PS Ratio is 6.05 as of Jul. 17, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is The Trade Desk (MEX:TTD) Overvalued in 2026?

Based on GuruFocus' analysis, The Trade Desk stock appears to be undervalued. The current stock price of MXN336.00 is trading 84.8% below its estimated GF Value™ of MXN2,209.31. GuruFocus considers The Trade Desk to be Significantly Undervalued.

Key valuation signals for MEX:TTD:

  • Cyclically Adjusted PS Ratio: 6.05 (59% below median its 10-year median of 14.87)
  • GF Value™: MXN2,209.31 vs. price of MXN336.00 (84.8% below fair value)
  • GF Score™: 89/100 with 2 warning signs
  • Industry Position: 661% above the Media - Diversified median (#693 of 734)

No single metric tells the full story. See the MEX:TTD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


The Trade Desk Business Description

Address 42 North Chestnut Street, Ventura, CA, USA, 93001
The Trade Desk provides a self-service platform that helps advertisers and ad agencies programmatically find and purchase digital ad inventory (display, video, audio, and social) on devices like computers, smartphones, and connected TVs. The firm's platform is referred to as a DSP in the digital ad industry, and it generates revenue from fees based on a percentage of what its clients spend on advertising, sometimes referred to as a "take rate."
89GF Score

Get the complete analysis for MEX:TTD

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN336.00
Price
MXN2,209.31
GF Value