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The Trade DeskMEX:TTD +3.19%91 ROC (Joel Greenblatt) % is 22.16% as of Mar. 2026, which is 43% below its 10-year median of 38.69. GuruFocus rates MEX:TTD with a GF Score™ of 91/100 and a GF Value™ of MXN2,259.04 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 1,018 Media - Diversified companies, The Trade Desk ranks better than 75.34% on this metric.
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits). He defines ROC (Joel Greenblatt) % as EBIT divided by the total of Property, Plant and Equipment and net working capital. The Trade Desk's annualized ROC (Joel Greenblatt) % for the quarter that ended in Mar. 2026 was 22.16%.
The historical rank and industry rank for The Trade Desk's ROC (Joel Greenblatt) % or its related term are showing as below:
MEX:TTD'
s ROC (Joel Greenblatt) % Range Over the Past 10 Years
Min: 14.55 Med: 38.69 Max: 85.42
Current: 48.49
During the past 12 years, The Trade Desk's highest ROC (Joel Greenblatt) % was 85.42%. The lowest was 14.55%. And the median was 38.69%.
MEX:TTD's ROC (Joel Greenblatt) % is ranked better than 75.34% of 1018
companies
in the Media - Diversified industry
Industry Median: 9.685
vs MEX:TTD: 48.49
The Trade Desk's 5-Year average Growth Rate of ROC (Joel Greenblatt) % was 18.90% per year.
The Trade Desk (MEX:TTD) ROC (Joel Greenblatt) % Explanation
The way Joel Greenblatt defines Return on Capital is a more accurate measure of how efficiently the company generates returns onthe capital actually invested in the business. EBIT is used instead of net income because the tax and interest payment may be affected by factors other than the core business operation. Intangible assets are not included in the calculation because they don't need to be replaced.
The Trade Desk ROC (Joel Greenblatt) % Related Terms
The Trade Desk ROC (Joel Greenblatt) % Historical Data
* Premium members only.
The historical data trend for The Trade Desk's ROC (Joel Greenblatt) % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MEX:TTD vs LFTO, MGNI, ZD: ROC (Joel Greenblatt) % Comparison
For the Advertising Agencies subindustry, The Trade Desk's ROC (Joel Greenblatt) %, along with its competitors' market caps and ROC (Joel Greenblatt) % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Trade Desk ROC (Joel Greenblatt) % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, The Trade Desk's ROC (Joel Greenblatt) % distribution charts can be found below:
* The bar in red indicates where The Trade Desk's ROC (Joel Greenblatt) % falls into.
The Trade Desk ROC (Joel Greenblatt) % Calculation
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits) . He defines Return on Capital as follows:
EBIT stands for Earnings Before Interest and Taxes.
Fixed Assets are also known as non-current assets. They include the Property, Plant and Equipment that the firm needs in its operation.
GuruFocus calculates net working capital as: (Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Deferred Revenue + Other Current Liabilities). We're trying to account for OPERATING assets and liabilities (part of daily business) when calculating working capital. Cash and marketable securities are considered NON-OPERATING assets and are not included in calculation. We will also back out all interest bearing debt, short term debt and the portion of long term debt that is due in the current period from the current liabilities. This debt will be considered when computing cost of capital and it would be inappropriate to count it twice.
Note:
The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a ROC (Joel Greenblatt) % of 22.16% mean?
The Trade Desk (MEX:TTD) has a ROC (Joel Greenblatt) % of 22.16% as of Mar. 2026. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on The Trade Desk and its competitors. This is 43% below median its historical median of 38.69. Over the past decade, The Trade Desk's ROC (Joel Greenblatt) % has ranged from 14.55 to 85.42. According to the industry distribution chart, The Trade Desk ranks #251 out of 1018 companies in the Media - Diversified industry, placing it in the top 24.7%.
Is The Trade Desk's ROC (Joel Greenblatt) % too high?
The Trade Desk's current ROC (Joel Greenblatt) % of 22.16% is 43% below median its 10-year median of 38.69. Over the past 10 years, this metric has ranged from a low of 14.55 to a high of 85.42. The Media - Diversified industry median ROC (Joel Greenblatt) % is 9.69. The Trade Desk's value of 22.16% is 128.8% above this industry median. Based on the distribution chart, The Trade Desk ranks #251 out of 1018 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, The Trade Desk has a GF Score™ of 91/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does The Trade Desk's ROC (Joel Greenblatt) % compare to LFTO and MGNI?
According to the Media - Diversified industry distribution chart, The Trade Desk ranks #251 out of 1018 companies for ROC (Joel Greenblatt) %. This places The Trade Desk in the top 25% of its industry — outperforming the majority of peers. The industry median ROC (Joel Greenblatt) % is 9.69. The Trade Desk's value of 22.16% is 128.8% above this benchmark. Historically, The Trade Desk's own ROC (Joel Greenblatt) % has ranged from 14.55 to 85.42 over the past decade. While the company's 10-year median is 38.69 vs. the industry median of 9.69, The Trade Desk has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC (Joel Greenblatt) % for a Media - Diversified company?
The median ROC (Joel Greenblatt) % among Media - Diversified companies is 9.69, based on 1,018 companies in the industry. Companies in the top quartile (top 25%) have a ROC (Joel Greenblatt) % significantly above this median, while those in the bottom quartile fall well below. However, ROC (Joel Greenblatt) % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. The Trade Desk's current ROC (Joel Greenblatt) % of 22.16% is 128.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC (Joel Greenblatt) % mean?
A high ROC (Joel Greenblatt) % can signal that a stock is expensive relative to its fundamentals. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on The Trade Desk and its competitors. For the Media - Diversified industry, the median ROC (Joel Greenblatt) % is 9.69 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The Trade Desk's current ROC (Joel Greenblatt) % is 22.16%, which is 43% below median its own 10-year median of 38.69. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Trade Desk stock overvalued right now?
Based on GuruFocus' analysis, The Trade Desk (MEX:TTD) is currently considered Significantly Undervalued. The stock's GF Value™ is MXN2,259.04, compared to a current price of MXN356.00 — trading 84.2% below its estimated fair value. The current ROC (Joel Greenblatt) % is 22.16%, which is 43% below median its 10-year median of 38.69 and 128.8% above the Media - Diversified industry median of 9.69. The Trade Desk's overall GF Score™ is 91/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC (Joel Greenblatt) % calculated?
ROC (Joel Greenblatt) % is calculated from a company's financial statements. For The Trade Desk (MEX:TTD), the current ROC (Joel Greenblatt) % is 22.16% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Trade Desk (MEX:TTD) Overvalued in 2026?
Based on GuruFocus' analysis, The Trade Desk stock appears to be undervalued.
The current stock price of MXN356.00 is trading 84.2% below its estimated GF Value™ of MXN2,259.04.
GuruFocus considers The Trade Desk to be Significantly Undervalued.
Key valuation signals for MEX:TTD:
ROC (Joel Greenblatt) %: 22.16% (43% below median its 10-year median of 38.69)
GF Value™: MXN2,259.04 vs. price of MXN356.00 (84.2% below fair value)
Industry Position: 128.8% above the Media - Diversified median (#251 of 1018)
No single metric tells the full story. See the MEX:TTD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
The Trade Desk provides a self-service platform that helps advertisers and ad agencies programmatically find and purchase digital ad inventory (display, video, audio, and social) on devices like computers, smartphones, and connected TVs. The firm's platform is referred to as a DSP in the digital ad industry, and it generates revenue from fees based on a percentage of what its clients spend on advertising, sometimes referred to as a "take rate."
91GF Score
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