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MAG Interactive ABOSTO:MAGI +0.51%60 Cyclically Adjusted PB Ratio is 0.63 as of Aug. 17, 2026, which is 14% below its 10-year median of 0.73. GuruFocus rates OSTO:MAGI with a GF Score™ of 60/100 and a GF Value™ of kr8.37 (Fairly Valued). The stock has 2 warning signs investors should review. Among 344 Interactive Media companies, MAG Interactive AB ranks better than 76.16% on this metric.
The historical rank and industry rank for MAG Interactive AB's Cyclically Adjusted PB Ratio or its related term are showing as below:
OSTO:MAGI'
s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 0.63 Med: 0.73 Max: 1.18
Current: 0.63
During the past 11 years, MAG Interactive AB's highest Cyclically Adjusted PB Ratio was 1.18. The lowest was 0.63. And the median was 0.73.
OSTO:MAGI's Cyclically Adjusted PB Ratio is ranked better than 76.16% of 344
companies
in the Interactive Media industry
Industry Median: 1.49
vs OSTO:MAGI: 0.63
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.
MAG Interactive AB's adjusted book value per share data of for the fiscal year that ended in Aug25 was kr11.254. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is kr12.37 for the trailing ten years ended in Aug25.
Shiller PE for Stocks: The True Measure of Stock Valuation
MAG Interactive AB (OSTO:MAGI) Cyclically Adjusted PB Ratio Explanation
Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.
MAG Interactive AB Cyclically Adjusted PB Ratio Related Terms
MAG Interactive AB Cyclically Adjusted PB Ratio Historical Data
* Premium members only.
The historical data trend for MAG Interactive AB's Cyclically Adjusted PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MAG Interactive AB Cyclically Adjusted PB Ratio Chart
OSTO:MAGI vs NTES, EA, TTWO: Cyclically Adjusted PB Ratio Comparison
For the Electronic Gaming & Multimedia subindustry, MAG Interactive AB's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
MAG Interactive AB Cyclically Adjusted PB Ratio vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, MAG Interactive AB's Cyclically Adjusted PB Ratio distribution charts can be found below:
* The bar in red indicates where MAG Interactive AB's Cyclically Adjusted PB Ratio falls into.
MAG Interactive AB Cyclically Adjusted PB Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.
MAG Interactive AB's Cyclically Adjusted PB Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PB Ratio of 0.63 mean?
MAG Interactive AB (OSTO:MAGI) has a Cyclically Adjusted PB Ratio of 0.63 as of Aug. 17, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on MAG Interactive AB and its competitors. This is 14% below median its historical median of 0.73. Over the past decade, MAG Interactive AB's Cyclically Adjusted PB Ratio has ranged from 0.63 to 1.18. According to the industry distribution chart, MAG Interactive AB ranks #82 out of 344 companies in the Interactive Media industry, placing it in the top 23.8%.
Is MAG Interactive AB's Cyclically Adjusted PB Ratio too high?
MAG Interactive AB's current Cyclically Adjusted PB Ratio of 0.63 is 14% below median its 10-year median of 0.73. Over the past 10 years, this metric has ranged from a low of 0.63 to a high of 1.18. The Interactive Media industry median Cyclically Adjusted PB Ratio is 1.49. MAG Interactive AB's value of 0.63 is 57.7% below this industry median. Based on the distribution chart, MAG Interactive AB ranks #82 out of 344 companies in the Interactive Media industry, which is in the top quartile — a strong position relative to peers. Overall, MAG Interactive AB has a GF Score™ of 60/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does MAG Interactive AB's Cyclically Adjusted PB Ratio compare to NTES and EA?
According to the Interactive Media industry distribution chart, MAG Interactive AB ranks #82 out of 344 companies for Cyclically Adjusted PB Ratio. This places MAG Interactive AB in the top 24% of its industry — outperforming the majority of peers. The industry median Cyclically Adjusted PB Ratio is 1.49. MAG Interactive AB's value of 0.63 is 57.7% below this benchmark. Historically, MAG Interactive AB's own Cyclically Adjusted PB Ratio has ranged from 0.63 to 1.18 over the past decade. While the company's 10-year median is 0.73 vs. the industry median of 1.49, MAG Interactive AB has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for an Interactive Media company?
The median Cyclically Adjusted PB Ratio among Interactive Media companies is 1.49, based on 344 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. MAG Interactive AB's current Cyclically Adjusted PB Ratio of 0.63 is 57.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on MAG Interactive AB and its competitors. For the Interactive Media industry, the median Cyclically Adjusted PB Ratio is 1.49 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. MAG Interactive AB's current Cyclically Adjusted PB Ratio is 0.63, which is 14% below median its own 10-year median of 0.73. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MAG Interactive AB stock overvalued right now?
Based on GuruFocus' analysis, MAG Interactive AB (OSTO:MAGI) is currently considered Fairly Valued. The stock's GF Value™ is kr8.37, compared to a current price of kr7.82 — trading 6.6% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 0.63, which is 14% below median its 10-year median of 0.73 and 57.7% below the Interactive Media industry median of 1.49. MAG Interactive AB's overall GF Score™ is 60/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For MAG Interactive AB (OSTO:MAGI), the current Cyclically Adjusted PB Ratio is 0.63 as of Aug. 17, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is MAG Interactive AB (OSTO:MAGI) Overvalued in 2026?
Based on GuruFocus' analysis, MAG Interactive AB stock appears to be undervalued.
The current stock price of kr7.82 is trading 6.6% below its estimated GF Value™ of kr8.37.
GuruFocus considers MAG Interactive AB to be Fairly Valued.
Key valuation signals for OSTO:MAGI:
Cyclically Adjusted PB Ratio: 0.63 (14% below median its 10-year median of 0.73)
GF Value™: kr8.37 vs. price of kr7.82 (6.6% below fair value)
Industry Position: 57.7% below the Interactive Media median (#82 of 344)
No single metric tells the full story. See the OSTO:MAGI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
MAG Interactive AB is a Sweden based company that operates in the international games market as a developer and publisher of casual mobile games. The company's portfolio of games contains word games, puzzle game, and trivia games. The games of the company include ruzzle, word domination, wordbrain, wordbrain2, paint hit, quiz duel, qordalot, and ruzzle adventure. It generates revenue from In-app purchases and Advertising sales. Geographically, it derives a majority of revenue from Sweden.
60GF Score
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