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The zones of discrimination for M-Score is as such:
An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.
Good Sign:
Beneish M-Score -3.6 no higher than -1.78, which implies that the company is unlikely to be a manipulator.
The historical rank and industry rank for MAG Interactive AB's Beneish M-Score or its related term are showing as below:
OSTO:MAGI'
s Beneish M-Score Range Over the Past 10 Years
Min: -3.71 Med: -3.2 Max: -1.97
Current: -3.6
During the past 11 years, the highest Beneish M-Score of MAG Interactive AB was -1.97. The lowest was -3.71. And the median was -3.20.
MAG Interactive AB Beneish M-Score Related Terms
MAG Interactive AB Beneish M-Score Historical Data
* Premium members only.
The historical data trend for MAG Interactive AB's Beneish M-Score can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
OSTO:MAGI vs NTES, EA, TTWO: Beneish M-Score Comparison
For the Electronic Gaming & Multimedia subindustry, MAG Interactive AB's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
MAG Interactive AB Beneish M-Score vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, MAG Interactive AB's Beneish M-Score distribution charts can be found below:
* The bar in red indicates where MAG Interactive AB's Beneish M-Score falls into.
The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.
The M-Score Variables:
The M-score of MAG Interactive AB for today is based on a combination of the following eight different indices:
M
=
-4.84
+
0.92 * DSRI
+
0.528 * GMI
+
0.404 * AQI
+
0.892 * SGI
+
0.115 * DEPI
=
-4.84
+
0.92 * 0.9413
+
0.528 * 0.9551
+
0.404 * 0.9831
+
0.892 * 1.0439
+
0.115 * 1.2697
-
0.172 * SGAI
+
4.679 * TATA
-
0.327 * LVGI
-
0.172 * 1.7589
+
4.679 * -0.173367
-
0.327 * 1.4942
=
-3.60
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.
DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.
DEPI
=
(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1))
/
(Depreciation_t / (Depreciaton_t + PPE_t))
=
(62.516 / (62.516 + 11.713))
/
(60.369 / (60.369 + 30.646))
=
0.842205
/
0.663286
=
1.2697
Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.
6. SGAI = Sales, General and Administrative expenses Index
Total accruals calculated as the change in working capital accounts other than cash less depreciation.
TATA
=
(IncomefromContinuingOperations_t
-
CashFlowsfromOperations_t)
/
TotalAssets_t
=
(NetIncome_t - NonOperatingIncome_t
-
CashFlowsfromOperations_t)
/
TotalAssets_t
=
(-9.909 - 0
-
56.09)
/
380.69
=
-0.173367
An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.
MAG Interactive AB has a M-score of -3.60 suggests that the company is unlikely to be a manipulator.
MAG Interactive AB (OSTO:MAGI) has a Beneish M-Score of -3.60 as of Jul. 26, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on MAG Interactive AB and its competitors. According to the industry distribution chart, MAG Interactive AB ranks #94 out of 532 companies in the Interactive Media industry, placing it in the top 17.7%.
Is MAG Interactive AB's Beneish M-Score too high?
MAG Interactive AB's current Beneish M-Score is -3.60. Based on the distribution chart, MAG Interactive AB ranks #94 out of 532 companies in the Interactive Media industry, which is in the top quartile — a strong position relative to peers. Overall, MAG Interactive AB has a GF Score™ of 67/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does MAG Interactive AB's Beneish M-Score compare to NTES and EA?
According to the Interactive Media industry distribution chart, MAG Interactive AB ranks #94 out of 532 companies for Beneish M-Score. This places MAG Interactive AB in the top 18% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for an Interactive Media company?
A good Beneish M-Score depends on the Interactive Media industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on MAG Interactive AB and its competitors. MAG Interactive AB's current Beneish M-Score is -3.60. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MAG Interactive AB stock overvalued right now?
Based on GuruFocus' analysis, MAG Interactive AB (OSTO:MAGI) is currently considered Modestly Undervalued. The stock's GF Value™ is kr8.39, compared to a current price of kr7.50 — trading 10.6% below its estimated fair value. The current Beneish M-Score is -3.60. MAG Interactive AB's overall GF Score™ is 67/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For MAG Interactive AB (OSTO:MAGI), the current Beneish M-Score is -3.60 as of Jul. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is MAG Interactive AB (OSTO:MAGI) Overvalued in 2026?
Based on GuruFocus' analysis, MAG Interactive AB stock appears to be undervalued.
The current stock price of kr7.50 is trading 10.6% below its estimated GF Value™ of kr8.39.
GuruFocus considers MAG Interactive AB to be Modestly Undervalued.
Key valuation signals for OSTO:MAGI:
Beneish M-Score: -3.60
GF Value™: kr8.39 vs. price of kr7.50 (10.6% below fair value)
No single metric tells the full story. See the OSTO:MAGI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
MAG Interactive AB is a Sweden based company that operates in the international games market as a developer and publisher of casual mobile games. The company's portfolio of games contains word games, puzzle game, and trivia games. The games of the company include ruzzle, word domination, wordbrain, wordbrain2, paint hit, quiz duel, qordalot, and ruzzle adventure. It generates revenue from In-app purchases and Advertising sales. Geographically, it derives a majority of revenue from Sweden.
67GF Score
Get the complete analysis for OSTO:MAGI
Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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