Jollibee Foods (PHS:JFC) Cyclically Adjusted PB Ratio: (As of Aug. 11, 2026)

Author: Vera Yuan Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

PHS:JFC Jollibee Foods Corp PHS:JFC
66 GF Score
Price ₱156.00
GF Value ₱303.81
Valuation Significantly Undervalued
! 3 Warning Signs
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What is Jollibee Foods Cyclically Adjusted PB Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


Jollibee Foods  (PHS:JFC) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Jollibee Foods Cyclically Adjusted PB Ratio Related Terms


Jollibee Foods Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Jollibee Foods's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Jollibee Foods Cyclically Adjusted PB Ratio Chart

Jollibee Foods Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 5.12 4.71 4.68 4.53 2.86

Jollibee Foods Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 3.50 3.42 2.86 2.75 0.00

PHS:JFC vs MCD, SBUX, YUM: Cyclically Adjusted PB Ratio Comparison

For the Restaurants subindustry, Jollibee Foods's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Jollibee Foods Cyclically Adjusted PB Ratio vs Restaurants Industry

For the Restaurants industry and Consumer Cyclical sector, Jollibee Foods's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Jollibee Foods's Cyclically Adjusted PB Ratio falls into.


PHS:JFC
66GF Score
Jollibee Foods Corp PHS:JFC
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Jollibee Foods Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Jollibee Foods's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Jollibee Foods's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=60.438/333.9520*333.9520
=60.438

Current CPI (Jun. 2026) = 333.9520.

Jollibee Foods Quarterly Data

Book Value per Share CPI Adj_Book
201609 31.339 241.428 43.349
201612 31.687 241.432 43.830
201703 32.778 243.801 44.898
201706 34.478 244.955 47.005
201709 35.614 246.819 48.187
201712 36.885 246.524 49.966
201803 40.118 249.554 53.686
201806 41.045 251.989 54.395
201809 43.622 252.439 57.708
201812 44.322 251.233 58.915
201903 46.085 254.202 60.543
201906 45.719 256.143 59.607
201909 47.397 256.759 61.647
201912 49.641 256.974 64.511
202003 73.112 258.115 94.593
202006 63.793 257.797 82.638
202009 61.450 260.280 78.843
202012 62.406 260.474 80.010
202103 62.425 264.877 78.704
202106 62.704 271.696 77.072
202109 65.645 274.310 79.918
202112 57.560 278.802 68.946
202203 59.716 287.504 69.363
202206 60.812 296.311 68.537
202209 63.720 296.808 71.694
202212 63.001 296.797 70.888
202303 64.536 301.836 71.403
202306 65.329 305.109 71.505
202309 67.806 307.789 73.570
202312 68.030 306.746 74.064
202403 70.505 312.332 75.385
202406 72.719 314.175 77.297
202409 75.508 315.301 79.975
202412 72.391 315.605 76.599
202503 55.100 319.799 57.539
202506 57.516 322.561 59.547
202509 59.639 324.800 61.319
202512 59.239 324.054 61.048
202603 60.417 330.213 61.101
202606 60.438 333.952 60.438

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is Jollibee Foods (PHS:JFC) Overvalued in 2026?

Based on GuruFocus' analysis, Jollibee Foods stock appears to be undervalued. The current stock price of ₱156.00 is trading 48.7% below its estimated GF Value™ of ₱303.81. GuruFocus considers Jollibee Foods to be Significantly Undervalued.

Key valuation signals for PHS:JFC:

  • Cyclically Adjusted PB Ratio:
  • GF Value™: ₱303.81 vs. price of ₱156.00 (48.7% below fair value)
  • GF Score™: 66/100 with 3 warning signs

No single metric tells the full story. See the PHS:JFC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Jollibee Foods Business Description

Other Exchanges JBFCY:USAJBFCF:USA
Address 10 F. Ortigas Junior avenue, 10th Floor, Jollibee Plaza Building, Ortigas Centre, Pasig, PHL, 1605
Jollibee Foods Corp is engaged in operating and franchising quick-service restaurants (QSRs). The company has three business segments: the Food Service segment, which is involved in the operation of QSRs and the manufacture of food products to be sold to JFC Group-owned and franchised QSR outlets; the Franchising segment, which is involved in franchising the JFC Group's QSR store concepts; and the Support Services segment, which provides various services mainly to the Jollibee Group's independent franchisees. The Group's geographical segments are based on the location of the assets producing revenues in the Philippines and in other locations, including PRC, USA, Canada, Vietnam, Singapore, Malaysia, Italy, the UK, UAE, Hong Kong, Macau, Brunei, Taiwan, and South Korea.
66GF Score

Get the complete analysis for PHS:JFC

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

₱156.00
Price
₱303.81
GF Value