Jollibee FoodsPHS:JFC -2.02%78 Cyclically Adjusted PB Ratio is 2.26 as of Jul. 06, 2026, which is 54% below its 10-year median of 4.93. GuruFocus rates PHS:JFC with a GF Score™ of 78/100 and a GF Value™ of ₱294.32 (Significantly Undervalued). The stock has 3 warning signs investors should review. Among 254 Restaurants companies, Jollibee Foods ranks worse than 57.48% on this metric.
The historical rank and industry rank for Jollibee Foods's Cyclically Adjusted PB Ratio or its related term are showing as below:
PHS:JFC'
s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 1.97 Med: 4.93 Max: 12.56
Current: 2.26
During the past years, Jollibee Foods's highest Cyclically Adjusted PB Ratio was 12.56. The lowest was 1.97. And the median was 4.93.
PHS:JFC's Cyclically Adjusted PB Ratio is ranked worse than 57.48% of 254
companies
in the Restaurants industry
Industry Median: 1.845
vs PHS:JFC: 2.26
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.
Jollibee Foods's adjusted book value per share data for the three months ended in Mar. 2026 was ₱60.417. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is ₱64.55 for the trailing ten years ended in Mar. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Jollibee Foods (PHS:JFC) Cyclically Adjusted PB Ratio Explanation
Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.
Jollibee Foods Cyclically Adjusted PB Ratio Related Terms
Jollibee Foods Cyclically Adjusted PB Ratio Historical Data
* Premium members only.
The historical data trend for Jollibee Foods's Cyclically Adjusted PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
PHS:JFC vs MCD, SBUX, YUM: Cyclically Adjusted PB Ratio Comparison
For the Restaurants subindustry, Jollibee Foods's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Jollibee Foods Cyclically Adjusted PB Ratio vs Restaurants Industry
For the Restaurants industry and Consumer Cyclical sector, Jollibee Foods's Cyclically Adjusted PB Ratio distribution charts can be found below:
* The bar in red indicates where Jollibee Foods's Cyclically Adjusted PB Ratio falls into.
Jollibee Foods Cyclically Adjusted PB Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.
Jollibee Foods's Cyclically Adjusted PB Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PB Ratio of 2.26 mean?
Jollibee Foods (PHS:JFC) has a Cyclically Adjusted PB Ratio of 2.26 as of Jul. 06, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Jollibee Foods and its competitors. This is 54% below median its historical median of 4.93. Over the past decade, Jollibee Foods' Cyclically Adjusted PB Ratio has ranged from 1.97 to 12.56. According to the industry distribution chart, Jollibee Foods ranks #146 out of 254 companies in the Restaurants industry, placing it in the top 57.5%.
Is Jollibee Foods' Cyclically Adjusted PB Ratio too high?
Jollibee Foods' current Cyclically Adjusted PB Ratio of 2.26 is 54% below median its 10-year median of 4.93. Over the past 10 years, this metric has ranged from a low of 1.97 to a high of 12.56. The Restaurants industry median Cyclically Adjusted PB Ratio is 1.85. Jollibee Foods' value of 2.26 is 22.5% above this industry median. Based on the distribution chart, Jollibee Foods ranks #146 out of 254 companies in the Restaurants industry, which is below the industry midpoint. Overall, Jollibee Foods has a GF Score™ of 78/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Jollibee Foods' Cyclically Adjusted PB Ratio compare to MCD and SBUX?
According to the Restaurants industry distribution chart, Jollibee Foods ranks #146 out of 254 companies for Cyclically Adjusted PB Ratio. This places Jollibee Foods in the lower half of its industry. The industry median Cyclically Adjusted PB Ratio is 1.85. Jollibee Foods' value of 2.26 is 22.5% above this benchmark. Historically, Jollibee Foods' own Cyclically Adjusted PB Ratio has ranged from 1.97 to 12.56 over the past decade. While the company's 10-year median is 4.93 vs. the industry median of 1.85, Jollibee Foods has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Restaurants company?
The median Cyclically Adjusted PB Ratio among Restaurants companies is 1.85, based on 254 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Jollibee Foods's current Cyclically Adjusted PB Ratio of 2.26 is 22.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Jollibee Foods and its competitors. For the Restaurants industry, the median Cyclically Adjusted PB Ratio is 1.85 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Jollibee Foods's current Cyclically Adjusted PB Ratio is 2.26, which is 54% below median its own 10-year median of 4.93. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Jollibee Foods stock overvalued right now?
Based on GuruFocus' analysis, Jollibee Foods (PHS:JFC) is currently considered Significantly Undervalued. The stock's GF Value™ is ₱294.32, compared to a current price of ₱145.80 — trading 50.5% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 2.26, which is 54% below median its 10-year median of 4.93 and 22.5% above the Restaurants industry median of 1.85. Jollibee Foods' overall GF Score™ is 78/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Jollibee Foods (PHS:JFC), the current Cyclically Adjusted PB Ratio is 2.26 as of Jul. 06, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Jollibee Foods (PHS:JFC) Overvalued in 2026?
Based on GuruFocus' analysis, Jollibee Foods stock appears to be undervalued.
The current stock price of ₱145.80 is trading 50.5% below its estimated GF Value™ of ₱294.32.
GuruFocus considers Jollibee Foods to be Significantly Undervalued.
Key valuation signals for PHS:JFC:
Cyclically Adjusted PB Ratio: 2.26 (54% below median its 10-year median of 4.93)
GF Value™: ₱294.32 vs. price of ₱145.80 (50.5% below fair value)
Industry Position: 22.5% above the Restaurants median (#146 of 254)
No single metric tells the full story. See the PHS:JFC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Jollibee Foods Corp is engaged in operating and franchising quick-service restaurants (QSRs). The company has three business segments: the Food Service segment, which is involved in the operation of QSRs and the manufacture of food products to be sold to JFC Group-owned and franchised QSR outlets; the Franchising segment, which is involved in franchising the JFC Group's QSR store concepts; and the Support Services segment, which provides various services mainly to the Jollibee Group's independent franchisees. The Group's geographical segments are based on the location of the assets producing revenues in the Philippines and in other locations, including PRC, USA, Canada, Vietnam, Singapore, Malaysia, Italy, the UK, UAE, Hong Kong, Macau, Brunei, Taiwan, and South Korea.
78GF Score
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