Jollibee FoodsPHS:JFC +3.69%79 ROA % is 2.08% as of Mar. 2026, which is 48% below its 10-year median of 4.02. GuruFocus rates PHS:JFC with a GF Score™ of 79/100 and a GF Value™ of ₱293.55 (Significantly Undervalued). The stock has 3 warning signs investors should review. Among 367 Restaurants companies, Jollibee Foods ranks better than 60.22% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Jollibee Foods's annualizedNet Income for the quarter that ended in Mar. 2026 was ₱5,890 Mil.
Jollibee Foods's average Total Assets over the quarter that ended in Mar. 2026 was ₱283,063 Mil. Therefore, Jollibee Foods's annualized ROA % for the quarter that ended in Mar. 2026 was 2.08%.
The historical rank and industry rank for Jollibee Foods's ROA % or its related term are showing as below:
PHS:JFC'
s ROA % Range Over the Past 10 Years
Min: -5.78 Med: 4.02 Max: 8.97
Current: 3.61
During the past 13 years, Jollibee Foods's highest ROA % was 8.97%. The lowest was -5.78%. And the median was 4.02%.
PHS:JFC's ROA % is ranked better than 60.22% of 367
companies
in the Restaurants industry
Industry Median: 2.15
vs PHS:JFC: 3.61
Jollibee Foods (PHS:JFC) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Jollibee Foods ROA % Related Terms
Jollibee Foods ROA % Historical Data
* Premium members only.
The historical data trend for Jollibee Foods's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Restaurants subindustry, Jollibee Foods's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Jollibee Foods ROA % vs Restaurants Industry
For the Restaurants industry and Consumer Cyclical sector, Jollibee Foods's ROA % distribution charts can be found below:
* The bar in red indicates where Jollibee Foods's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
ROA % is displayed in the 30-year financial page.
Jollibee Foods (PHS:JFC) has a ROA % of 2.08% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Jollibee Foods and its competitors. This is 48% below median its historical median of 4.02. According to the industry distribution chart, Jollibee Foods ranks #146 out of 367 companies in the Restaurants industry, placing it in the top 39.8%.
Is Jollibee Foods' ROA % too high?
Jollibee Foods' current ROA % of 2.08% is 48% below median its 10-year median of 4.02. The Restaurants industry median ROA % is 2.15. Jollibee Foods' value of 2.08% is 3.3% below this industry median. Based on the distribution chart, Jollibee Foods ranks #146 out of 367 companies in the Restaurants industry, which is above the industry midpoint. Overall, Jollibee Foods has a GF Score™ of 79/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Jollibee Foods' ROA % compare to MCD and SBUX?
According to the Restaurants industry distribution chart, Jollibee Foods ranks #146 out of 367 companies for ROA %. This puts Jollibee Foods in the upper half of its industry. The industry median ROA % is 2.15. Jollibee Foods' value of 2.08% is 3.3% below this benchmark. While the company's 10-year median is 4.02 vs. the industry median of 2.15, Jollibee Foods has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Restaurants company?
The median ROA % among Restaurants companies is 2.15, based on 367 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Jollibee Foods's current ROA % of 2.08% is 3.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Jollibee Foods and its competitors. For the Restaurants industry, the median ROA % is 2.15 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Jollibee Foods's current ROA % is 2.08%, which is 48% below median its own 10-year median of 4.02. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Jollibee Foods stock overvalued right now?
Based on GuruFocus' analysis, Jollibee Foods (PHS:JFC) is currently considered Significantly Undervalued. The stock's GF Value™ is ₱293.55, compared to a current price of ₱135.00 — trading 54% below its estimated fair value. The current ROA % is 2.08%, which is 48% below median its 10-year median of 4.02 and 3.3% below the Restaurants industry median of 2.15. Jollibee Foods' overall GF Score™ is 79/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Jollibee Foods (PHS:JFC), the current ROA % is 2.08% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Jollibee Foods (PHS:JFC) Overvalued in 2026?
Based on GuruFocus' analysis, Jollibee Foods stock appears to be undervalued.
The current stock price of ₱135.00 is trading 54% below its estimated GF Value™ of ₱293.55.
GuruFocus considers Jollibee Foods to be Significantly Undervalued.
Key valuation signals for PHS:JFC:
ROA %: 2.08% (48% below median its 10-year median of 4.02)
GF Value™: ₱293.55 vs. price of ₱135.00 (54% below fair value)
Industry Position: 3.3% below the Restaurants median (#146 of 367)
No single metric tells the full story. See the PHS:JFC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Jollibee Foods Corp is engaged in operating and franchising quick-service restaurants (QSRs). The company has three business segments: the Food Service segment, which is involved in the operation of QSRs and the manufacture of food products to be sold to JFC Group-owned and franchised QSR outlets; the Franchising segment, which is involved in franchising the JFC Group's QSR store concepts; and the Support Services segment, which provides various services mainly to the Jollibee Group's independent franchisees. The Group's geographical segments are based on the location of the assets producing revenues in the Philippines and in other locations, including PRC, USA, Canada, Vietnam, Singapore, Malaysia, Italy, the UK, UAE, Hong Kong, Macau, Brunei, Taiwan, and South Korea.
79GF Score
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