VIV (Telefonica Brasil) Cyclically Adjusted PB Ratio: (As of Sep. 20, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

VIV Telefonica Brasil SA VIV
74 GF Score
Price $11.95
GF Value $12.70
Valuation Fairly Valued
! 3 Warning Signs
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What is Telefonica Brasil Cyclically Adjusted PB Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


Telefonica Brasil  (NYSE:VIV) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Telefonica Brasil Cyclically Adjusted PB Ratio Related Terms


Telefonica Brasil Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Telefonica Brasil's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Telefonica Brasil Cyclically Adjusted PB Ratio Chart

Telefonica Brasil Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.19 0.18 0.32 0.26 0.46

Telefonica Brasil Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.39 0.44 0.43 0.59 0.50

VIV vs VZ, TMUS, T: Cyclically Adjusted PB Ratio Comparison

For the Telecom Services subindustry, Telefonica Brasil's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Telefonica Brasil Cyclically Adjusted PB Ratio vs Telecommunication Services Industry

For the Telecommunication Services industry and Communication Services sector, Telefonica Brasil's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Telefonica Brasil's Cyclically Adjusted PB Ratio falls into.


VIV
74GF Score
Telefonica Brasil SA VIV
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Telefonica Brasil Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Telefonica Brasil's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Telefonica Brasil's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=7.945/177.5443*177.5443
=7.945

Current CPI (Jun. 2026) = 177.5443.

Telefonica Brasil Quarterly Data

Book Value per Share CPI Adj_Book
201609 37.120 109.986 59.921
201612 37.367 110.802 59.875
201703 38.604 111.869 61.267
201706 36.396 112.115 57.637
201709 38.597 112.777 60.763
201712 36.779 114.068 57.246
201803 37.215 114.868 57.521
201806 32.450 117.038 49.226
201809 31.429 117.881 47.336
201812 32.450 118.340 48.684
201903 32.606 120.124 48.192
201906 31.926 120.977 46.854
201909 29.774 121.292 43.582
201912 30.762 123.436 44.246
202003 24.116 124.092 34.504
202006 22.149 123.557 31.827
202009 21.765 125.095 30.891
202012 7.932 129.012 10.916
202103 7.357 131.660 9.921
202106 8.134 133.871 10.788
202109 7.584 137.913 9.763
202112 7.495 141.992 9.372
202203 8.819 146.537 10.685
202206 7.793 149.784 9.237
202209 7.667 147.800 9.210
202212 7.794 150.207 9.213
202303 8.169 153.352 9.458
202306 8.588 154.519 9.868
202309 8.361 155.464 9.549
202312 8.674 157.148 9.800
202403 8.308 159.372 9.255
202406 7.560 161.052 8.334
202409 7.772 162.342 8.500
202412 6.946 164.740 7.486
202503 7.344 168.102 7.757
202506 7.739 169.670 8.098
202509 8.027 170.739 8.347
202512 7.881 171.765 8.146
202603 8.363 175.066 8.481
202606 7.945 177.544 7.945

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is Telefonica Brasil (VIV) Overvalued in 2026?

Based on GuruFocus' analysis, Telefonica Brasil stock appears to be undervalued. The current stock price of $11.95 is trading 5.9% below its estimated GF Value™ of $12.70. GuruFocus considers Telefonica Brasil to be Fairly Valued.

Key valuation signals for VIV:

  • Cyclically Adjusted PB Ratio:
  • GF Value™: $12.70 vs. price of $11.95 (5.9% below fair value)
  • GF Score™: 74/100 with 3 warning signs

No single metric tells the full story. See the VIV stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Telefonica Brasil Business Description

Address Avenida Engenheiro Luis Carlos Berrini, 1376, 32nd Floor, Sao Paulo, SP, BRA, 04571-936
Telefonica Brasil, known as Vivo, is the largest wireless carrier in Brazil with 103 million customers, which is equal to about 38% market share. The firm is strongest in the postpaid business, where it has 72 million customers, or about 40% share of this market. Wireless services and equipment contribute about 70% of total revenue. Vivo is the incumbent fixed-line telephone operator in Sao Paulo state and also owns an extensive fiber network across the country. The firm provides internet access to 8 million households on this network. The firm also sells pay-TV and phone services to its fixed-line customers. Finally, corporate data and IT services, including cloud computing support, contribute about 10% of total revenue.
74GF Score

Get the complete analysis for VIV

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$11.95
Price
$12.70
GF Value