VIV (Telefonica Brasil) Cyclically Adjusted PB Ratio: 0.98 (As of Jul. 30, 2026) — 53% Above Median

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VIV Telefonica Brasil SA VIV
86 GF Score
Price $12.86
GF Value $12.61
Valuation Fairly Valued
! 3 Warning Signs
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What is Telefonica Brasil Cyclically Adjusted PB Ratio?

Telefonica Brasil VIV +0.78% 86 Cyclically Adjusted PB Ratio is 0.98 as of Jul. 30, 2026, which is 53% above its 10-year median of 0.64. GuruFocus rates VIV with a GF Score™ of 86/100 and a GF Value™ of $12.61 (Fairly Valued). The stock has 3 warning signs investors should review. Among 289 Telecommunication Services companies, Telefonica Brasil ranks better than 68.51% on this metric.

As of today (2026-07-30), Telefonica Brasil's current share price is $12.86. Telefonica Brasil's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 was $13.09. Telefonica Brasil's Cyclically Adjusted PB Ratio for today is 0.98.

The historical rank and industry rank for Telefonica Brasil's Cyclically Adjusted PB Ratio or its related term are showing as below:

VIV' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 0.48   Med: 0.64   Max: 1.27
Current: 0.96

During the past years, Telefonica Brasil's highest Cyclically Adjusted PB Ratio was 1.27. The lowest was 0.48. And the median was 0.64.

VIV's Cyclically Adjusted PB Ratio is ranked better than
68.51% of 289 companies
in the Telecommunication Services industry
Industry Median: 1.74 vs VIV: 0.96

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

Telefonica Brasil's adjusted book value per share data for the three months ended in Jun. 2026 was $7.991. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is $13.09 for the trailing ten years ended in Jun. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Telefonica Brasil  (NYSE:VIV) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Telefonica Brasil Cyclically Adjusted PB Ratio Related Terms


Telefonica Brasil Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Telefonica Brasil's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Telefonica Brasil Cyclically Adjusted PB Ratio Chart

Telefonica Brasil Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.62 0.50 0.73 0.66 0.97

Telefonica Brasil Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.88 0.98 0.97 1.21 1.01

VIV vs VZ, TMUS, T: Cyclically Adjusted PB Ratio Comparison

For the Telecom Services subindustry, Telefonica Brasil's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Telefonica Brasil Cyclically Adjusted PB Ratio vs Telecommunication Services Industry

For the Telecommunication Services industry and Communication Services sector, Telefonica Brasil's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Telefonica Brasil's Cyclically Adjusted PB Ratio falls into.


VIV
86GF Score
Telefonica Brasil SA VIV
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Telefonica Brasil Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Telefonica Brasil's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=12.86/13.09
=0.98

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Telefonica Brasil's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Telefonica Brasil's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=7.991/177.2608*177.2608
=7.991

Current CPI (Jun. 2026) = 177.2608.

Telefonica Brasil Quarterly Data

Book Value per Share CPI Adj_Book
201609 18.694 109.986 30.128
201612 18.286 110.802 29.254
201703 19.762 111.869 31.314
201706 18.453 112.115 29.175
201709 19.655 112.777 30.893
201712 18.672 114.068 29.016
201803 19.023 114.868 29.356
201806 16.695 117.038 25.286
201809 15.405 117.881 23.165
201812 16.332 118.340 24.464
201903 16.661 120.124 24.586
201906 16.004 120.977 23.450
201909 15.182 121.292 22.188
201912 15.204 123.436 21.834
202003 12.909 124.092 18.440
202006 11.820 123.557 16.958
202009 11.457 125.095 16.235
202012 8.009 129.012 11.004
202103 7.368 131.660 9.920
202106 8.121 133.871 10.753
202109 7.823 137.913 10.055
202112 7.374 141.992 9.206
202203 8.412 146.537 10.176
202206 8.067 149.784 9.547
202209 7.903 147.800 9.478
202212 7.839 150.207 9.251
202303 7.882 153.352 9.111
202306 8.529 154.519 9.784
202309 8.467 155.464 9.654
202312 8.591 157.148 9.691
202403 8.344 159.372 9.281
202406 7.788 161.052 8.572
202409 7.635 162.342 8.337
202412 7.026 164.740 7.560
202503 7.298 168.102 7.696
202506 7.609 169.670 7.949
202509 7.963 170.739 8.267
202512 7.884 171.765 8.136
202603 8.318 175.066 8.422
202606 7.991 177.261 7.991

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 0.98 mean?
Telefonica Brasil (VIV) has a Cyclically Adjusted PB Ratio of 0.98 as of Jul. 30, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Telefonica Brasil and its competitors. This is 53% above median its historical median of 0.64. Over the past decade, Telefonica Brasil's Cyclically Adjusted PB Ratio has ranged from 0.48 to 1.27. According to the industry distribution chart, Telefonica Brasil ranks #91 out of 289 companies in the Telecommunication Services industry, placing it in the top 31.5%.
Is Telefonica Brasil's Cyclically Adjusted PB Ratio too high?
Telefonica Brasil's current Cyclically Adjusted PB Ratio of 0.98 is 53% above median its 10-year median of 0.64. Over the past 10 years, this metric has ranged from a low of 0.48 to a high of 1.27. The Telecommunication Services industry median Cyclically Adjusted PB Ratio is 1.74. Telefonica Brasil's value of 0.98 is 43.7% below this industry median. Based on the distribution chart, Telefonica Brasil ranks #91 out of 289 companies in the Telecommunication Services industry, which is above the industry midpoint. Overall, Telefonica Brasil has a GF Score™ of 86/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Telefonica Brasil's Cyclically Adjusted PB Ratio compare to VZ and TMUS?
According to the Telecommunication Services industry distribution chart, Telefonica Brasil ranks #91 out of 289 companies for Cyclically Adjusted PB Ratio. This puts Telefonica Brasil in the upper half of its industry. The industry median Cyclically Adjusted PB Ratio is 1.74. Telefonica Brasil's value of 0.98 is 43.7% below this benchmark. Historically, Telefonica Brasil's own Cyclically Adjusted PB Ratio has ranged from 0.48 to 1.27 over the past decade. While the company's 10-year median is 0.64 vs. the industry median of 1.74, Telefonica Brasil has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Telecommunication Services company?
The median Cyclically Adjusted PB Ratio among Telecommunication Services companies is 1.74, based on 289 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Telefonica Brasil's current Cyclically Adjusted PB Ratio of 0.98 is 43.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Telefonica Brasil and its competitors. For the Telecommunication Services industry, the median Cyclically Adjusted PB Ratio is 1.74 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Telefonica Brasil's current Cyclically Adjusted PB Ratio is 0.98, which is 53% above median its own 10-year median of 0.64. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Telefonica Brasil stock overvalued right now?
Based on GuruFocus' analysis, Telefonica Brasil (VIV) is currently considered Fairly Valued. The stock's GF Value™ is $12.61, compared to a current price of $12.86 — trading 2% above its estimated fair value. The current Cyclically Adjusted PB Ratio is 0.98, which is 53% above median its 10-year median of 0.64 and 43.7% below the Telecommunication Services industry median of 1.74. Telefonica Brasil's overall GF Score™ is 86/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Telefonica Brasil (VIV), the current Cyclically Adjusted PB Ratio is 0.98 as of Jul. 30, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Telefonica Brasil (VIV) Overvalued in 2026?

Based on GuruFocus' analysis, Telefonica Brasil stock appears to be overvalued. The current stock price of $12.86 is trading 2% above its estimated GF Value™ of $12.61. GuruFocus considers Telefonica Brasil to be Fairly Valued.

Key valuation signals for VIV:

  • Cyclically Adjusted PB Ratio: 0.98 (53% above median its 10-year median of 0.64)
  • GF Value™: $12.61 vs. price of $12.86 (2% above fair value)
  • GF Score™: 86/100 with 3 warning signs
  • Industry Position: 43.7% below the Telecommunication Services median (#91 of 289)

No single metric tells the full story. See the VIV stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Telefonica Brasil Business Description

Address Avenida Engenheiro Luis Carlos Berrini, 1376, 32nd Floor, Sao Paulo, SP, BRA, 04571-936
Telefonica Brasil, known as Vivo, is the largest wireless carrier in Brazil with 103 million customers, which is equal to about 38% market share. The firm is strongest in the postpaid business, where it has 72 million customers, or about 40% share of this market. Wireless services and equipment contribute about 70% of total revenue. Vivo is the incumbent fixed-line telephone operator in Sao Paulo state and also owns an extensive fiber network across the country. The firm provides internet access to 8 million households on this network. The firm also sells pay-TV and phone services to its fixed-line customers. Finally, corporate data and IT services, including cloud computing support, contribute about 10% of total revenue.
86GF Score

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Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$12.86
Price
$12.61
GF Value