ZBRA (Zebra Technologies) Cyclically Adjusted PB Ratio: 5.39 (As of Jul. 21, 2026) — 39% Below Median

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ZBRA Zebra Technologies Corp ZBRA
78 GF Score
Price $264.72
GF Value $337.52
Valuation Modestly Undervalued
! 6 Warning Signs
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What is Zebra Technologies Cyclically Adjusted PB Ratio?

Zebra Technologies ZBRA -0.98% 78 Cyclically Adjusted PB Ratio is 5.39 as of Jul. 21, 2026, which is 39% below its 10-year median of 8.83. GuruFocus rates ZBRA with a GF Score™ of 78/100 and a GF Value™ of $337.52 (Modestly Undervalued). The stock has 6 warning signs investors should review. Among 1,980 Hardware companies, Zebra Technologies ranks worse than 81.11% on this metric.

As of today (2026-07-21), Zebra Technologies's current share price is $264.72. Zebra Technologies's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 was $49.13. Zebra Technologies's Cyclically Adjusted PB Ratio for today is 5.39.

The historical rank and industry rank for Zebra Technologies's Cyclically Adjusted PB Ratio or its related term are showing as below:

ZBRA' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 3.23   Med: 8.83   Max: 24.21
Current: 5.39

During the past years, Zebra Technologies's highest Cyclically Adjusted PB Ratio was 24.21. The lowest was 3.23. And the median was 8.83.

ZBRA's Cyclically Adjusted PB Ratio is ranked worse than
81.11% of 1980 companies
in the Hardware industry
Industry Median: 2.01 vs ZBRA: 5.39

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

Zebra Technologies's adjusted book value per share data for the three months ended in Mar. 2026 was $71.719. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is $49.13 for the trailing ten years ended in Mar. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Zebra Technologies  (NAS:ZBRA) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Zebra Technologies Cyclically Adjusted PB Ratio Related Terms


Zebra Technologies Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Zebra Technologies's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Zebra Technologies Cyclically Adjusted PB Ratio Chart

Zebra Technologies Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 22.15 8.07 7.53 9.38 5.16

Zebra Technologies Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 6.60 6.95 6.47 5.16 4.26

ZBRA vs VIAV, AAOI, VSAT: Cyclically Adjusted PB Ratio Comparison

For the Communication Equipment subindustry, Zebra Technologies's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Zebra Technologies Cyclically Adjusted PB Ratio vs Hardware Industry

For the Hardware industry and Technology sector, Zebra Technologies's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Zebra Technologies's Cyclically Adjusted PB Ratio falls into.


ZBRA
78GF Score
Zebra Technologies Corp ZBRA
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Zebra Technologies Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Zebra Technologies's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=264.72/49.13
=5.39

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Zebra Technologies's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Zebra Technologies's adjusted Book Value per Share data for the three months ended in Mar. 2026 was:

Adj_Book=Book Value per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=71.719/330.2130*330.2130
=71.719

Current CPI (Mar. 2026) = 330.2130.

Zebra Technologies Quarterly Data

Book Value per Share CPI Adj_Book
201606 15.746 241.018 21.573
201609 14.162 241.428 19.370
201612 14.976 241.432 20.483
201703 15.070 243.801 20.411
201706 15.392 244.955 20.749
201709 15.303 246.819 20.474
201712 15.666 246.524 20.984
201803 18.372 249.554 24.310
201806 19.984 251.989 26.188
201809 22.545 252.439 29.491
201812 24.781 251.233 32.571
201903 27.179 254.202 35.306
201906 28.813 256.143 37.145
201909 31.343 256.759 40.310
201912 34.054 256.974 43.760
202003 32.544 258.115 41.634
202006 33.813 257.797 43.311
202009 36.230 260.280 45.964
202012 40.103 260.474 50.840
202103 45.057 264.877 56.171
202106 48.480 271.696 58.921
202109 52.681 274.310 63.417
202112 55.864 278.802 66.165
202203 55.054 287.504 63.232
202206 48.369 296.311 53.903
202209 51.278 296.808 57.049
202212 53.117 296.797 59.097
202303 56.218 301.836 61.503
202306 58.286 305.109 63.082
202309 58.665 307.789 62.939
202312 59.090 306.746 63.611
202403 61.654 312.332 65.184
202406 63.739 314.175 66.993
202409 66.373 315.301 69.512
202412 69.623 315.605 72.846
202503 70.906 319.799 73.215
202506 71.150 322.561 72.838
202509 73.851 324.800 75.082
202512 72.349 324.054 73.724
202603 71.719 330.213 71.719

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 5.39 mean?
Zebra Technologies (ZBRA) has a Cyclically Adjusted PB Ratio of 5.39 as of Jul. 21, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Zebra Technologies and its competitors. This is 39% below median its historical median of 8.83. Over the past decade, Zebra Technologies' Cyclically Adjusted PB Ratio has ranged from 3.23 to 24.21. According to the industry distribution chart, Zebra Technologies ranks #1606 out of 1980 companies in the Hardware industry, placing it in the top 81.1%.
Is Zebra Technologies' Cyclically Adjusted PB Ratio too high?
Zebra Technologies' current Cyclically Adjusted PB Ratio of 5.39 is 39% below median its 10-year median of 8.83. Over the past 10 years, this metric has ranged from a low of 3.23 to a high of 24.21. The Hardware industry median Cyclically Adjusted PB Ratio is 2.01. Zebra Technologies' value of 5.39 is 168.2% above this industry median. Based on the distribution chart, Zebra Technologies ranks #1606 out of 1980 companies in the Hardware industry, which is in the bottom quartile relative to peers. Overall, Zebra Technologies has a GF Score™ of 78/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Zebra Technologies' Cyclically Adjusted PB Ratio compare to VIAV and AAOI?
According to the Hardware industry distribution chart, Zebra Technologies ranks #1606 out of 1980 companies for Cyclically Adjusted PB Ratio. This places Zebra Technologies in the lower half of its industry. The industry median Cyclically Adjusted PB Ratio is 2.01. Zebra Technologies' value of 5.39 is 168.2% above this benchmark. Historically, Zebra Technologies' own Cyclically Adjusted PB Ratio has ranged from 3.23 to 24.21 over the past decade. While the company's 10-year median is 8.83 vs. the industry median of 2.01, Zebra Technologies has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Hardware company?
The median Cyclically Adjusted PB Ratio among Hardware companies is 2.01, based on 1,980 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Zebra Technologies's current Cyclically Adjusted PB Ratio of 5.39 is 168.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Zebra Technologies and its competitors. For the Hardware industry, the median Cyclically Adjusted PB Ratio is 2.01 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Zebra Technologies's current Cyclically Adjusted PB Ratio is 5.39, which is 39% below median its own 10-year median of 8.83. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Zebra Technologies stock overvalued right now?
Based on GuruFocus' analysis, Zebra Technologies (ZBRA) is currently considered Modestly Undervalued. The stock's GF Value™ is $337.52, compared to a current price of $264.72 — trading 21.6% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 5.39, which is 39% below median its 10-year median of 8.83 and 168.2% above the Hardware industry median of 2.01. Zebra Technologies' overall GF Score™ is 78/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Zebra Technologies (ZBRA), the current Cyclically Adjusted PB Ratio is 5.39 as of Jul. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Zebra Technologies (ZBRA) Overvalued in 2026?

Based on GuruFocus' analysis, Zebra Technologies stock appears to be undervalued. The current stock price of $264.72 is trading 21.6% below its estimated GF Value™ of $337.52. GuruFocus considers Zebra Technologies to be Modestly Undervalued.

Key valuation signals for ZBRA:

  • Cyclically Adjusted PB Ratio: 5.39 (39% below median its 10-year median of 8.83)
  • GF Value™: $337.52 vs. price of $264.72 (21.6% below fair value)
  • GF Score™: 78/100 with 6 warning signs
  • Industry Position: 168.2% above the Hardware median (#1606 of 1980)

No single metric tells the full story. See the ZBRA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Zebra Technologies Business Description

Address 3 Overlook Point, Lincolnshire, IL, USA, 60069
Zebra Technologies is the largest provider of automatic identification and data capture technology to enterprises. Its solutions include barcode printers and scanners, mobile computers, and workflow optimization software. The firm primarily serves the retail, transportation logistics, manufacturing, and healthcare markets, designing custom solutions to improve efficiency at its customers.
78GF Score

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Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$264.72
Price
$337.52
GF Value