ZBRA (Zebra Technologies) Moat Score: 7/10 (As of Jul. 01, 2026)


ZBRA Zebra Technologies Corp ZBRA
78 GF Score
Price $267.85
GF Value $334.91
Valuation Modestly Undervalued
! 6 Warning Signs
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What is Zebra Technologies Moat Score?

Zebra Technologies ZBRA +1.73% 78 Moat Score is 7 as of Jul. 01, 2026. GuruFocus rates ZBRA with a GF Score™ of 78/100 and a GF Value™ of $334.91 (Modestly Undervalued). The stock has 6 warning signs investors should review. Among 2,471 Hardware companies, Zebra Technologies ranks better than 99.76% on this metric.

Zebra Technologies has the Moat Score of 7, which implies that the company might have Wide Moat - Entry-level wide moat, clearly possessing durable advantages.

Zebra Technologies has Wide Moat: Zebra Technologies Corp has a strong market position in asset tracking technology, supported by valuable patents and a robust distribution network. The company benefits from significant customer switching costs and consistent innovation, providing durable competitive advantages.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Zebra Technologies might have Wide Moat - Entry-level wide moat, clearly possessing durable advantages.

Zebra Technologies  (NAS:ZBRA) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Zebra Technologies Moat Score Related Terms

ZBRA vs VIAV, AAOI, VSAT: Moat Score Comparison

For the Communication Equipment subindustry, Zebra Technologies's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Zebra Technologies Moat Score vs Hardware Industry

For the Hardware industry and Technology sector, Zebra Technologies's Moat Score distribution charts can be found below:

* The bar in red indicates where Zebra Technologies's Moat Score falls into.


ZBRA
78GF Score
Zebra Technologies Corp ZBRA
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 7 mean?
Zebra Technologies (ZBRA) has a Moat Score of 7 as of Jul. 01, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Zebra Technologies ranks #6 out of 2471 companies in the Hardware industry, placing it in the top 0.2%.
Is Zebra Technologies' Moat Score too high?
Zebra Technologies' current Moat Score is 7. Based on the distribution chart, Zebra Technologies ranks #6 out of 2471 companies in the Hardware industry, which is in the top quartile — a strong position relative to peers. Overall, Zebra Technologies has a GF Score™ of 78/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Zebra Technologies' Moat Score compare to VIAV and AAOI?
According to the Hardware industry distribution chart, Zebra Technologies ranks #6 out of 2471 companies for Moat Score. This places Zebra Technologies in the top 0% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Hardware company?
A good Moat Score depends on the Hardware industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Zebra Technologies's current Moat Score is 7. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Zebra Technologies stock overvalued right now?
Based on GuruFocus' analysis, Zebra Technologies (ZBRA) is currently considered Modestly Undervalued. The stock's GF Value™ is $334.91, compared to a current price of $267.85 — trading 20% below its estimated fair value. The current Moat Score is 7. Zebra Technologies' overall GF Score™ is 78/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Zebra Technologies (ZBRA), the current Moat Score is 7 as of Jul. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Zebra Technologies (ZBRA) Overvalued in 2026?

Based on GuruFocus' analysis, Zebra Technologies stock appears to be undervalued. The current stock price of $267.85 is trading 20% below its estimated GF Value™ of $334.91. GuruFocus considers Zebra Technologies to be Modestly Undervalued.

Key valuation signals for ZBRA:

  • Moat Score: 7
  • GF Value™: $334.91 vs. price of $267.85 (20% below fair value)
  • GF Score™: 78/100 with 6 warning signs

No single metric tells the full story. See the ZBRA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Zebra Technologies Business Description

Address 3 Overlook Point, Lincolnshire, IL, USA, 60069
Zebra Technologies is the largest provider of automatic identification and data capture technology to enterprises. Its solutions include barcode printers and scanners, mobile computers, and workflow optimization software. The firm primarily serves the retail, transportation logistics, manufacturing, and healthcare markets, designing custom solutions to improve efficiency at its customers.
78GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$267.85
Price
$334.91
GF Value