ZBRA (Zebra Technologies) Selling, General, & Admin. Expense: $1,130 Mil (TTM As of Mar. 2026)

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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

ZBRA Zebra Technologies Corp ZBRA
80 GF Score
Price $259.92
GF Value $338.04
Valuation Modestly Undervalued
! 6 Warning Signs
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What is Zebra Technologies Selling, General, & Admin. Expense?

Zebra Technologies ZBRA +1.16% 80 Selling, General, & Admin. Expense is $1,130 Mil as of Mar. 2026. GuruFocus rates ZBRA with a GF Score™ of 80/100 and a GF Value™ of $338.04 (Modestly Undervalued). The stock has 6 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Zebra Technologies's selling, general, & admin. expense for the three months ended in Mar. 2026 was $316 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was $1,130 Mil.


Zebra Technologies  (NAS:ZBRA) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Zebra Technologies Selling, General, & Admin. Expense Related Terms


Zebra Technologies Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Zebra Technologies's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Zebra Technologies Selling, General, & Admin. Expense Chart

Zebra Technologies Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 935.00 982.00 915.00 981.00 1,086.00

Zebra Technologies Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 272.00 260.00 270.00 284.00 316.00

ZBRA vs VIAV, AAOI, VSAT: Selling, General, & Admin. Expense Comparison

For the Communication Equipment subindustry, Zebra Technologies's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Zebra Technologies Selling, General, & Admin. Expense vs Hardware Industry

For the Hardware industry and Technology sector, Zebra Technologies's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Zebra Technologies's Selling, General, & Admin. Expense falls into.


ZBRA
80GF Score
Zebra Technologies Corp ZBRA
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Zebra Technologies Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $1,130 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of $1,130 Mil mean?
Zebra Technologies (ZBRA) has a Selling, General, & Admin. Expense of $1,130 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Zebra Technologies and its competitors.
Is Zebra Technologies' Selling, General, & Admin. Expense too high?
Zebra Technologies' current Selling, General, & Admin. Expense is $1,130 Mil. Overall, Zebra Technologies has a GF Score™ of 80/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Zebra Technologies' Selling, General, & Admin. Expense compare to VIAV and AAOI?
Zebra Technologies' Selling, General, & Admin. Expense of $1,130 Mil can be compared against companies in the Hardware industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Hardware company?
A good Selling, General, & Admin. Expense depends on the Hardware industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Zebra Technologies and its competitors. Zebra Technologies's current Selling, General, & Admin. Expense is $1,130 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Zebra Technologies stock overvalued right now?
Based on GuruFocus' analysis, Zebra Technologies (ZBRA) is currently considered Modestly Undervalued. The stock's GF Value™ is $338.04, compared to a current price of $259.92 — trading 23.1% below its estimated fair value. The current Selling, General, & Admin. Expense is $1,130 Mil. Zebra Technologies' overall GF Score™ is 80/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Zebra Technologies (ZBRA), the current Selling, General, & Admin. Expense is $1,130 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Zebra Technologies (ZBRA) Overvalued in 2026?

Based on GuruFocus' analysis, Zebra Technologies stock appears to be undervalued. The current stock price of $259.92 is trading 23.1% below its estimated GF Value™ of $338.04. GuruFocus considers Zebra Technologies to be Modestly Undervalued.

Key valuation signals for ZBRA:

  • Selling, General, & Admin. Expense: $1,130 Mil
  • GF Value™: $338.04 vs. price of $259.92 (23.1% below fair value)
  • GF Score™: 80/100 with 6 warning signs

No single metric tells the full story. See the ZBRA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Zebra Technologies Business Description

Address 3 Overlook Point, Lincolnshire, IL, USA, 60069
Zebra Technologies is the largest provider of automatic identification and data capture technology to enterprises. Its solutions include barcode printers and scanners, mobile computers, and workflow optimization software. The firm primarily serves the retail, transportation logistics, manufacturing, and healthcare markets, designing custom solutions to improve efficiency at its customers.
80GF Score

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Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$259.92
Price
$338.04
GF Value